How Do You Breathe New Life Into an Iconic Brand

Great brand work doesn’t mean changing everything. Sometimes, it means understanding what made a brand special in the first place.
When working with Publix, the goal was to respect the history and identity of a brand that has been around for generations while helping craft the next chapter of its story. It starts with relationships, a deep understanding of the brand, and knowing when to evolve without losing what people already love.