Building a Better Life, One Day at a Time with Samantha Lane

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Samantha: I want more people to, to realize that they can

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manage their time better and not lose the productivity.

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Chris: Welcome to We Built This Brand, where we pull back

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the curtain on the people, the ideas, and the sometimes

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challenging process of building something that matters.

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Today, I'm joined by my good friend Samantha Lane, the

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founder of Origami Day, where she helps individuals and

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teams escape burnout through better time management.

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In this conversation, we get into how a serious surgery

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turned a workaholic into time management's biggest

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fan, and what's coming next as the work keeps evolving.

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So without further ado, here's my conversation

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with Samantha Lane of Origami Day.

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Samantha, welcome to We Built This Brand.

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It's great to have you with us.

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Samantha: Thank you.

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It's a joy to be here today.

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Chris: I'm so excited.

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Um, we've known each other for quite a while.

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Samantha: Yes.

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Chris: And, um, you know, I was reminded of that when we had our pre-call.

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Samantha: Yeah.

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I love that.

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Chris: And, and, and I think it's really cool because you're, you're one of

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the people that I can say, like, "Thanks to your help, I am where I am today."

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Samantha: I love that.

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Chris: And I don't know if you've ever thought of it that way, but-

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Samantha: I really haven't- Yeah

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…
Chris: but

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Samantha: I love that.

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But- But that's also why I loved that job.

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Chris: Yeah, yeah.

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You helped me get into King University and

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helped me through getting my MBA and all that.

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So thank you.

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Samantha: You're welcome.

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Chris: Yeah.

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Samantha: You're welcome.

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Chris: So since King, you've gone on to have quite the career.

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I like to start these conversations off by just

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talking about your background and where you come from.

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So I would just love for you to tell me, like, where you got your start,

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how we got to King, and then what happened from there to start Origami Day.

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Samantha: After college, I started working in the creative industry, and

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I loved my job, and I had a little bit of some workaholic tendencies.

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When I met you, I was working at King, higher ed, helping adults go back

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to school, really fulfilling work, so very easy to work all the time.

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But then when I was 29 years old, I had to have my chest cut open,

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and it, uh, was a planned surgery, but it was a wild experience.

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I had a ton of complications.

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I almost died, and that sort of was a huge fracture in

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my life and sent me down the world of time management.

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And in 2017, I officially started a time management business

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and slowly built that from, you know, part-time, two hours

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a week, to full-time with a team, and that is what I do now.

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I teach time management.

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Chris: So you got to the point where, you know, ob-

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obviously, you were at King, and then you had this… Was

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it d- while you were at King, you had the surgery then?

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Samantha: Yeah.

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So, and I'm happy to speak more about that.

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I was diagnosed with a condition called pectus excavatum.

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Mm-hmm.

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It is not that uncommon.

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One in 400 people have it.

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Mm-hmm.

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Uh, but most people don't have it to the severity that I did.

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And so if they require surgery, it's usually done in adolescence.

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Mm-hmm.

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So my diagnosis came later as an adult, and I was prescribed

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as being medically severely deformed, which is not- Whoa

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not what a young woman wants to be marked as.

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But the doctor said, "You know, y- y- this is why you have poor

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breathing, and if you don't have this corrected, you'll end up with

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a heart defect." So they said, "You know, we, we should cut you

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open and fix it, and you'll be good to go within four weeks." But

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unfortunately, four weeks after the surgery, I was not better, and I

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had a lot of complications, including a staph infection in my chest.

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So like I said, it was a wild ride, but it

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really taught me how uncertain our time can be.

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Mm-hmm.

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And it really was the, the catalyst for me to say,

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"Life is short, and I'm doing it way wrong." Yeah.

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And so then I set out on this mission of Figuring out what

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was important or reflecting on what was important, and then

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saying, "Well, what do I do once I know what's important?"

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My husband, I married for love.

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My husband was working as a firefighter.

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So I kind of said, "Well, I've sealed my fate- Mm-hmm … to work

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forever." So that sort of sent me down this sort of like, if I know

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what's important and I have to work, what is the way I do this?

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Mm. And it, time management really was the key.

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Chris: So how did you realize that time management was so important?

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I mean, obviously a surgery makes you realize the limited amount

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of time you have, and if you have a job that's like a sales role or

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something where it's income related, like that's a big challenge.

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Um, and very scary to be without potentially your income during

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that time, 'cause you're not making commission or things like that.

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But what was it for you?

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Samantha: It was a lot.

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So from the ti- my surgery was 2014, and my business didn't start until 2017.

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So there was a good two and a half plus years where I was in

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what I would call a really significant existential awakening.

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I was questioning everything.

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I was uncertain about everything.

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I felt very lost, and I really thought that I had s- somewhat been misinformed.

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Like, I thought we have this American dream.

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We work hard, and we hustle, and then if we do that right,

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we eventually make it, and we get to a place where we don't

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have to do hard things anymore, and suddenly we're there.

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And somewhere along this journey, I was like, "I think

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all of that is not real at all." I think we never make it.

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Chris: Mm-hmm.

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Samantha: I think that's a lie, and I think what's, what's

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maybe more important is we, we in, we stay involved now.

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We be fully present now, which I was not doing.

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I did not do a good job, you know, calling my mom or my grandmother

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or going to lunch with my husband when he had a day off.

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So I guess, like, how did I get to time management?

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Well, I realized, like, the one thing we all have is time.

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The, the issue here is time.

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And I remember going to a workshop, a time management

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workshop, after the surgery during my recovery.

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I was able to go to a workshop with my Rolla King, and the presenter

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was so good, and he shared a quote by Annie Dillard that says,

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"How we spend each day is in fact how we are spending our lives."

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And I was floored by that.

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I was like, "You're right. This is life." What

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we're doing right now, Chris, this is, this is life.

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This isn't a test run.

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This isn't, you know, a trial.

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This is it.

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Chris: Mm-hmm.

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Samantha: This is our life.

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Chris: Mm-hmm.

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Samantha: And that just weighed so heavy on me.

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And then I, I was like, "Well, there's gotta be a way I manage it better."

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I l- I tried every app, every planner, all the

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things, and I couldn't find that magic bullet.

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And so that's when I created my own tools based off of what I learned.

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And so my business really started as a product-centered

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business with the tools that I created to manage my time better.

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Chris: I can understand that, being a bit ADD.

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Like, I tend to find a rhythm or a process that seems to work

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for me, and then doesn't, and then does, and then doesn't.

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Like, from the time management perspective, I feel like I'm okay on

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time management, but, like, I definitely can understand what you're

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getting at with not finding something that's satisfying in terms of time

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management or managing your own, um, priorities and things like that.

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So that's, that's fascinating.

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And what's more, like, talking about, like, the American dream.

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I mean, come on.

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Like, I think you're spot on.

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We, we spend a lot of times, I think… And I, I think

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this is more, like, our parents' generation and prior, but

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there's a lot of people that have this perception of, like,

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"Well, I'm going to work, and when I retire, then I'll live."

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And you don't always get to that point.

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You pass away before that, something happens, or, or you end

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up in an economy where you, where that, your, all your savings

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go away, and that makes a big difference in how all that works.

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Samantha: And I think about sometimes when people say, "Well,

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I'll do that later." And I'm like, "But later's not real.

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Later is a unicorn.

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Later's fake." Or, like, "Well, I'll get to do that when I'm older." And

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it's like, "Well, who told you that?" Mm. Like, "Do you know someone that

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I don't know, and they've told you that you have a certain future?" Yeah.

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'Cause I don't know that, you know?

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And I know that sounds really heavy, and I usually, when I do

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trainings with teams or speak at events, I try to disclaimer.

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I'm like, "I understand that what I'm talking to you about can be really

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dark and really heavy really fast, but that's how important it is." Yeah.

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Like, that to me underscores how important it is- Mm … is that we

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just have this one wild and precious life, and, you know, our time is

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passing whether we're living a fruitful life, a happy life, or not.

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Mm. I guess I also came to a place after my surgery where

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so much had happened in that recovery that I was kind of

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at a place where I didn't care if my guesses were wrong.

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So what I mean by that is it felt a little bit

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like a gamble to manage my time differently.

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You know, the biggest thing I learned is what I now teach.

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Time management comes down to prioritize, plan, and protect.

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Understand what's important, plan your time like a resource, same way you'd

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plan your money, and then protect your plan and your ability to execute it.

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Protect yourself as an asset.

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So that's really what I, my biggest takeaway from that experience.

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So when I started trying to execute that in my day-to-day, I was like, "I could

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be wrong. I could be really wrong." But I was kinda like, "But I don't care.

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I'm willing to try it, and if it doesn't work, then I just change course." Yeah.

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But the wild part was how much it worked.

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Not only that it worked to make my life better, but I started

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seeing how much it helped other people, and then the most

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significant part to me was realizing when I wasn't a frazzled,

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stressed out workaholic, I was better in every aspect of life.

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When I said no more, things got better.

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When I had more boundaries, things were better.

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When I did less things, everything was better.

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It was like this, this magical realization that we're all doing this

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one thing because we think it's the right thing, and I opted to go

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the other direction, and it turns out the other direction was awesome.

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Chris: It's easy to be in the market that you're in and just

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go, "Oh, uh, this, this problem has already been solved.

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We have Franklin Covey.

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We have, you know, we have all these other things that

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exist out here in the world about time management.

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Why do I need to do another time management tool?"

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Samantha: Well, so here's the thing, though, about that.

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So- If we have solved the problem of time management, then

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why would the planner industry still grow year after year?

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Why would we have more and more brands on the market?

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Why would we have more consultants, more hacks, more downloads, more, more tips?

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We've not solved the problem.

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And so a lot of times, you know, in, especially in the

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marketing and business space, "Who are your competitors?

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Who are your competitors?" Well, I don't know that my competitors

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are other planners or apps or even other time management resources.

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The way I see it, we're all actually on the same side

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of the battlefield- Mm … and we're fighting against

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overwhelm and stress and people not living their lives.

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So the fact that we still haven't solved the

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problem, to me means that we're all on the same team.

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Chris: That's a great way of putting it, because anytime I'm looking, as

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a consumer looking at time management stuff, it's always, how can I better

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manage my time- Mm … and what product is gonna help me do that best?

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And I might try something new for a little while or try

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something else, but it's always fighting against time.

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I'm never thinking about it in terms of, oh,

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this company sucks or this method is terrible.

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I'm thinking of it in terms of like, what can I do to better improve myself?

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Which is probably part of that cycle you go through or see of people

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going to one thing and then another and then another with time management.

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Samantha: Which is why I think we're actually not addressing the right problem.

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So in addition to the th- the 3P framework that I teach, I

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really hone in on what I think is the formula for success.

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Mm. So if you see professional athletes, successful business owners,

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anyone in your life that you're like, "Man, they're succeeding," when you

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really pay attention, their success is a simple formula of two parts- Mm

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mindset plus habits.

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Mm. What is happening in their, their head?

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What's going on in the space between their ears?

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Do they have clarity on their goals?

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Are they thinking about things the right way?

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Are they taking care of their mental health?

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And then what are their daily habits?

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Mm. You know, how do they show up every day?

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What drives their actions?

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Where is their attention going?

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And those are two huge buckets and deep wells that, that require a lot.

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But part of what I believe in, and this is, was the topic

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really of my TEDx was we're overcomplicating time management.

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It doesn't have to be that difficult.

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Easy and simple are not necessarily the same thing, but we

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can simplify the way we're addressing our time management,

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which makes it a lot easier for us to succeed at.

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Chris: That's a great way of putting it, and a great approach

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to it because it, it helps you get beyond that habit or

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that problem of, um, just finding something new to go onto.

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You're, you're addressing a deeper root cause.

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Samantha: Right.

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So for me, when you and I first met, I had really

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strong time management habits in a lot of ways.

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Yeah.

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But my mindset was the thing that also created some negative habits.

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So what I mean by that is I didn't think I was allowed

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to say no, and I thought I had to say yes to everything.

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Which then created too much on my day-to-day.

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So I was chronically overbooking myself.

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When I got to a place where I realized saying yes to something is saying

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no to something else, I utilized the psychological tactic of cognitive

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reframing, and I started changing the way I looked at my time, and then it

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helped me to lean on the good habits that I had by adjusting my mindset.

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So a lot of people who are your most burnout, most

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ambitious professionals, they tend to be strong in habits,

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but they could use a little bit of the mindset formula.

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Versus the other population I work with a lot is c- highly creative folks.

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Mm-hmm.

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And they tend to be really strong on the mindset

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side, but the habits could use fine-tuning.

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So I think, like, I love that formula because if you're not getting to

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where you wanna be, and by the way, I don't define success for other people.

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Right.

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You know, you know what success is for you.

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Chris: Right.

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Samantha: My point is just, if you don't feel that you're succeeding in

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the area that you want, which side of the formula do you feel like you're

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stronger in, and which side do you feel like you need some tweaking in?

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As silly as that sounds to connect to time management.

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Chris: No, uh, it doesn't sound silly at all.

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I mean, I think that those are things that you have to,

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have to really think deeply about as you're, as you're

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going through your time management planning and processes.

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So yeah.

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Samantha: Yeah.

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And I think the deep thinking was really what, what

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the first few years of my business were- Mm-hmm

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is I incubated.

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D- um, did you ever read the book Zero to One?

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Chris: I've heard of it.

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I've not read it.

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Samantha: Very good.

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One of my biggest takeaways out of that book

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was, you know, there are no overnight successes.

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You think about a chicken, they use the

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example of a chicken hatching from an egg.

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That chicken spends time in the egg growing legs and lungs

306
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and wings and a beak that's strong enough to break through.

307
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Mm-hmm.

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But we just get excited about the chicken hatching.

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We don't think about all that time it took to incubate.

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And that was one of the first books that I consumed

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in my, you know, sort of existential awakening.

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And it really made me think, "You know what? That's great. I'm

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gonna embrace the season of incubating, and I'm going to let

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myself learn and grow before I expect to do any big changes."

315
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And I think that's a really helpful thing for

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anyone who's trying to do any sort of habit changes.

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Give yourself space- Yeah … to t- to, to change, to just

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incubate and figure out what's good for you before you really

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put pressure on yourself- Yeah … to make big changes.

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Chris: I heard, um, James Clear actually, I don't know if you know who he is.

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Samantha: Yeah, for

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Chris: sure.

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I was at a conference where he was, and- Cool … he said that, you know, the

324
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one thing we don't think about a lot is that everybody grows at different rates.

325
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He was talking about he … him, him, and then the founder

326
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of, it was Kit's conference- Yeah … Crafting Commerce.

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And, um, he was on stage with, um, uh, Nathan Barry, the founder of Kit.

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And so they were talk- Somebody had asked a question about, "How

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do I become successful, or how, how do you view each other's

330
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successes with James being the most successful publisher right

331
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now, and, you know, you all being at these different stages?" And,

332
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and he just said, "Everybody moves along at a different pace."

333
00:14:57,795 --> 00:14:57,815
Yeah.

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And so you have to think about it in that way.

335
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Like, just because I'm not being successful in the moment doesn't

336
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mean that I'm not gonna be successful later, and it's more important

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that you focus on what you do and your successes, you know, related to

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the work that you're doing as opposed to just leaning into, oh, well,

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they're successful, and, um, being jealous of them in that regard.

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Samantha: And also, what are the goals?

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Yeah.

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I just had this conversation with an- another business owner this week.

343
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For a lot of businesses, he said there were, you know, there

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were three or four different kinds of goals for businesses.

345
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You know, you have a legacy business.

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You build something to leave behind for your family.

347
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Or you have a, a sell it fast, like grow it fast, sell it high business.

348
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Mm-hmm.

349
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Or you have a lifestyle business.

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And I was like, I said from the beginning,

351
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I was never planning to start a business.

352
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I just accidentally figured out how to have a better life through time

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management, and then I felt like I was mean if I didn't share that.

354
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So I sort of am … I joke that I'm a reluctant business owner.

355
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But so when I finally committed to, okay, well, let me give this a try

356
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and go ahead and see what, what I can do here, I sort of said, "I'll make

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a lifestyle business." So- The reality is business can be life-giving.

358
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And I think setting that goal for myself took some of that pressure

359
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off, so it made it easier for me to feel comfortable in my own success.

360
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Because maybe certain things looked really good from the outside,

361
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or maybe certain things looked not as cool from the outside.

362
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But I… It worked for me.

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You know, my revenue, I feel like I was not… I had no investment dollars.

364
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I was self-funded.

365
00:16:28,050 --> 00:16:31,189
My first round of planners, I paid for out of my own personal savings account.

366
00:16:31,189 --> 00:16:32,469
I convinced my husband we need to take out,

367
00:16:32,469 --> 00:16:34,770
like, $1,100 and to buy these planners.

368
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Wow.

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I ran the numbers.

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I did all the things, and he was just like, "I trust

371
00:16:37,849 --> 00:16:39,839
you. If that's what you think we should do, let's do it."

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And so I self-funded my, uh, my first round of planners.

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And so then my goal was just, like, grow it, just a

374
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little bit at a time, just a little bit at a time.

375
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And so to me, like, that would be unsuccessful

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to a lot of business owners probably.

377
00:16:52,189 --> 00:16:55,800
Mm. But to me, it also gave me a life where I spend time with my family.

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I am active in ways that make me happy.

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I get to look people in the eye when I talk to them, and I get

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to, you know, go to the grocery store as a form of self-care.

381
00:17:05,019 --> 00:17:07,879
I, I get to do all those things, and so to me, that's successful.

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00:17:08,499 --> 00:17:10,559
Chris: So you named the business Origami Day.

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I think there's a lot in the name of any business, and

384
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there's always some level of intentionality behind it.

385
00:17:16,029 --> 00:17:19,299
So I'd just love to know from you why the name Origami Day?

386
00:17:20,709 --> 00:17:22,809
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00:18:01,870 --> 00:18:07,270
Samantha: So the long story short is when I was in the throes of

398
00:18:07,270 --> 00:18:12,879
my recovery trying to figure out how to manage time I created a

399
00:18:12,889 --> 00:18:16,040
folding weekly planning sheet that became the cornerstone of my

400
00:18:16,040 --> 00:18:21,600
business, a p- product that still sells and is an- our, our main lead

401
00:18:21,600 --> 00:18:24,320
generator for people who wanna start managing their time differently.

402
00:18:25,190 --> 00:18:26,779
And I started using that sheet every week,

403
00:18:26,779 --> 00:18:28,079
and that's really what changed my life.

404
00:18:28,529 --> 00:18:31,839
And I also grew up in a Japanese American home.

405
00:18:32,080 --> 00:18:34,870
My mother moved to the United States from Japan when she was a little

406
00:18:34,870 --> 00:18:39,169
girl, and I lived also with my grandmother, who was from Japan.

407
00:18:39,169 --> 00:18:41,199
So the Japanese culture has always been part of my life.

408
00:18:41,689 --> 00:18:44,769
Um, and the Japanese word for folding paper is origami.

409
00:18:45,429 --> 00:18:50,169
And so I felt very much that the, the, the tool was divinely given,

410
00:18:50,619 --> 00:18:53,190
and part of the Japanese culture is respect for your ancestors.

411
00:18:53,220 --> 00:18:54,669
And so to me, it felt that it was the

412
00:18:54,670 --> 00:18:57,329
appropriate thing to do to name the business.

413
00:18:57,339 --> 00:19:01,039
It was originally called Organizational Origami, and that is such a mouthful

414
00:19:01,409 --> 00:19:05,979
that it morphed and changed into Origami Day, you know, with a lot of,

415
00:19:05,979 --> 00:19:10,869
like, shape your time messaging and, like, um, sort of, like, folding or

416
00:19:10,909 --> 00:19:14,899
unfolding the life you want, shaping a day at a time, which is really great

417
00:19:14,899 --> 00:19:17,470
and beautiful when you know that story and when you know that product.

418
00:19:17,579 --> 00:19:17,610
Mm-hmm.

419
00:19:17,810 --> 00:19:21,059
But outside of that, it has been a branding challenge.

420
00:19:21,310 --> 00:19:21,500
Chris: Yeah.

421
00:19:21,740 --> 00:19:22,679
But I do like it.

422
00:19:22,699 --> 00:19:26,729
And w- when you, when you describe the fact that there's a folding

423
00:19:26,729 --> 00:19:30,219
method to what you do during the day, it makes total sense.

424
00:19:30,899 --> 00:19:32,029
That's, that's really cool.

425
00:19:32,049 --> 00:19:36,529
So I, I have actually never been through your program or any of your stuff.

426
00:19:36,530 --> 00:19:40,879
So tell me a little bit more about this product that you have,

427
00:19:40,889 --> 00:19:43,729
the actual origami paper, and, and what that approach is.

428
00:19:43,769 --> 00:19:44,069
Yeah.

429
00:19:44,079 --> 00:19:44,519
I'm really curious.

430
00:19:44,530 --> 00:19:45,719
Samantha: So, and if I can, I'll even

431
00:19:45,719 --> 00:19:47,409
expand that out into, like, a full overview-

432
00:19:47,449 --> 00:19:48,100
Chris: Yeah, go right ahead

433
00:19:48,100 --> 00:19:49,279
…
Samantha: of the- Yes … the brand if I can.

434
00:19:49,619 --> 00:19:51,349
So it started with this folding piece of paper.

435
00:19:51,420 --> 00:19:51,759
Chris: Mm-hmm.

436
00:19:51,759 --> 00:19:54,759
Samantha: And originally, it was even delivered in, like, subscription boxes.

437
00:19:54,759 --> 00:19:56,079
That's what was hip back then.

438
00:19:56,670 --> 00:19:59,269
But it eventually is… There's, there's a folding piece of paper that helps

439
00:19:59,269 --> 00:20:02,519
you plan your week, and then you fold it down to only look at one day at a time.

440
00:20:02,889 --> 00:20:06,809
So that's the main thing that, that we encourage people to do, is fill

441
00:20:06,810 --> 00:20:10,249
that out every Friday for the week ahead or once a week to sort of

442
00:20:10,609 --> 00:20:13,360
have an overview of your week, but then focus on one day at a time.

443
00:20:13,369 --> 00:20:17,409
Mm. And the companion product to that is a 14-month undated

444
00:20:17,449 --> 00:20:21,939
calendar that also has a year preview and 88 blank pages.

445
00:20:22,250 --> 00:20:23,479
So that's a planner.

446
00:20:23,479 --> 00:20:24,720
And I do have the tools with me.

447
00:20:24,720 --> 00:20:26,429
I'm happy to, to share about or pictures of them.

448
00:20:26,899 --> 00:20:30,830
Um, and so that combo gives you weekly and daily in

449
00:20:30,830 --> 00:20:33,750
one piece, and then two years' worth of planning.

450
00:20:34,229 --> 00:20:40,330
Part of what I discovered in my recovery was that w- when we

451
00:20:40,330 --> 00:20:43,709
plan only on digital- Mm … it's much easier to overbook.

452
00:20:44,420 --> 00:20:47,919
So there's so much value in paper planning, especially for people who wanna say

453
00:20:47,920 --> 00:20:50,749
yes to everything, people who are high achievers, people who are visionaries.

454
00:20:51,009 --> 00:20:53,579
Sometimes we need guardrails, and so that's one of the

455
00:20:53,579 --> 00:20:55,569
reasons that I really created the tools the way that I did.

456
00:20:55,569 --> 00:20:58,530
They're all very intentionally designed through what I've

457
00:20:58,530 --> 00:21:01,379
read about productivity, efficiency, and human behavior.

458
00:21:01,769 --> 00:21:04,790
And so they really force you To say no to more

459
00:21:04,790 --> 00:21:06,639
things so that you can focus on the important things.

460
00:21:06,639 --> 00:21:07,750
So th- those are the products.

461
00:21:07,770 --> 00:21:11,399
And then there's also, eventually we released a productivity pad, which is

462
00:21:11,440 --> 00:21:14,839
designed to help avid note-takers to write all those things you want, but

463
00:21:14,840 --> 00:21:18,100
then have one really clear action column for the things that are important.

464
00:21:18,110 --> 00:21:19,240
And so that's the system.

465
00:21:19,580 --> 00:21:22,539
And so that's a huge part of what really launched the

466
00:21:22,540 --> 00:21:25,209
business, and that, that makes up the Origami Day brand.

467
00:21:25,560 --> 00:21:27,820
Eventually, services became a big piece of it,

468
00:21:27,820 --> 00:21:30,330
and then that was a spinoff brand in itself.

469
00:21:30,499 --> 00:21:31,479
Chris: That's really neat.

470
00:21:31,489 --> 00:21:33,099
Um, and I totally see what you're saying

471
00:21:33,110 --> 00:21:35,820
about the, the calendar and digital planning.

472
00:21:35,889 --> 00:21:38,600
I sometimes feel like I'm just a slave to my Calendly,

473
00:21:39,040 --> 00:21:41,169
and whatever people book with me is when I have to meet.

474
00:21:41,170 --> 00:21:44,209
And sometimes I've been doing, like, outbound lead generation

475
00:21:44,209 --> 00:21:47,070
and development, and so sometimes I just have to take the

476
00:21:47,070 --> 00:21:50,109
calls when they get booked because I have no control over that.

477
00:21:50,110 --> 00:21:53,289
But even learning to control that system is really helpful.

478
00:21:53,310 --> 00:21:56,529
But yeah, it's a big challenge for a lot of people, I think, to plan

479
00:21:56,560 --> 00:22:00,779
through their, their day or to let, you know, let their calendar drive

480
00:22:00,779 --> 00:22:03,530
their decisions through the week without even putting any controls on it.

481
00:22:03,540 --> 00:22:03,770
Samantha: Ooh.

482
00:22:03,879 --> 00:22:06,429
And I'll just tell you, I know the focus of this podcast

483
00:22:06,489 --> 00:22:09,519
is more branding- Uh-huh … versus time management.

484
00:22:09,529 --> 00:22:09,679
Right.

485
00:22:09,679 --> 00:22:11,759
But there are 97 things I could tell you about what

486
00:22:11,760 --> 00:22:13,859
you just said that would make your life better.

487
00:22:14,970 --> 00:22:15,320
Chris: So many red

488
00:22:15,519 --> 00:22:16,059
Samantha: flags, I'm sure.

489
00:22:16,190 --> 00:22:17,909
I'm, I'm, you know, I'm just, like, fighting the urge to rant

490
00:22:17,929 --> 00:22:20,429
about time management, 'cause the weird thing is, like, I laugh

491
00:22:20,429 --> 00:22:23,119
all the time that I'm like, "I had this surgery, and I believe

492
00:22:23,120 --> 00:22:26,719
God put me on this earth to preach the gospel of time management."

493
00:22:26,739 --> 00:22:28,900
And I'm like, "How random is that?" Yeah.

494
00:22:28,900 --> 00:22:30,283
I was not a little girl who was like, "You know what?

495
00:22:30,283 --> 00:22:32,779
One day I wanna grow up and I wanna teach time management." But that

496
00:22:32,779 --> 00:22:35,609
is now what I love doing because I, I hear what you're saying, and I'm

497
00:22:35,610 --> 00:22:38,719
like, "I know exactly what we could do to make that better for you."

498
00:22:38,940 --> 00:22:40,409
Chris: Well, I mean, honestly, the people

499
00:22:40,409 --> 00:22:42,109
who listen to this are other creatives.

500
00:22:42,389 --> 00:22:43,929
They're people that are in marketing and branding.

501
00:22:43,929 --> 00:22:45,909
So if you wanna share some advice, feel free.

502
00:22:45,909 --> 00:22:46,659
I'm all ears.

503
00:22:46,689 --> 00:22:47,019
Samantha: Okay.

504
00:22:47,040 --> 00:22:49,489
So a lot of people in your field and my field, the

505
00:22:49,489 --> 00:22:51,929
majority of knowledge workers, which is a population

506
00:22:51,939 --> 00:22:54,210
that, uh, the largest population that I tend to work with.

507
00:22:54,229 --> 00:22:56,019
It's people who you're paid to use your brain.

508
00:22:56,139 --> 00:22:56,409
Mm-hmm.

509
00:22:56,409 --> 00:22:57,339
You've gotta use your brain.

510
00:22:57,379 --> 00:22:58,159
That's your money maker.

511
00:22:58,189 --> 00:23:00,409
You're not necessarily, like, reading an SOP

512
00:23:00,409 --> 00:23:02,139
and turning a wrench on a production line.

513
00:23:02,139 --> 00:23:04,029
I do surprisingly work with a lot of manufacturing, but,

514
00:23:04,400 --> 00:23:07,629
but, um, you know, your brain is your, your project.

515
00:23:07,959 --> 00:23:11,539
Knowledge workers tend to have work that falls in three buckets.

516
00:23:11,999 --> 00:23:13,689
You have deep work.

517
00:23:13,859 --> 00:23:15,720
So this is, you know, Cal Newport wrote the

518
00:23:15,720 --> 00:23:17,369
book on deep work- True … and all that's true.

519
00:23:17,409 --> 00:23:18,329
So this is that work.

520
00:23:18,329 --> 00:23:20,759
The, the work is brain intensive.

521
00:23:20,760 --> 00:23:21,939
You don't wanna do it interrupted.

522
00:23:21,939 --> 00:23:23,909
I kind of joke you don't wanna do it with a hangover.

523
00:23:24,120 --> 00:23:27,669
It requires high level concentration and focus.

524
00:23:27,989 --> 00:23:30,430
You have the opposite of that, surface level work.

525
00:23:30,499 --> 00:23:32,900
So this is something that it's fine if you do it with the TV on in the

526
00:23:32,900 --> 00:23:35,739
background or on the side of your kid's soccer game or with a hangover.

527
00:23:35,939 --> 00:23:37,849
Like- … it doesn't require as much of your brain.

528
00:23:37,909 --> 00:23:38,269
Chris: Right.

529
00:23:38,370 --> 00:23:40,329
Samantha: And then the last piece is people work.

530
00:23:40,579 --> 00:23:41,660
So this is synchronous.

531
00:23:41,689 --> 00:23:46,319
It's not asynchronous, like a text message that is sent by one person at

532
00:23:46,319 --> 00:23:48,709
their convenience and received by the other person at their convenience.

533
00:23:48,719 --> 00:23:51,010
Mm. This is like what we're doing, syncing up.

534
00:23:51,269 --> 00:23:52,190
It's a meeting.

535
00:23:52,200 --> 00:23:53,359
It's an event.

536
00:23:53,389 --> 00:23:54,589
It's a podcast interview.

537
00:23:55,419 --> 00:23:58,764
Most knowledge workers Those are, that's all their work.

538
00:23:59,114 --> 00:24:00,624
It's one of those three buckets.

539
00:24:01,214 --> 00:24:04,464
So what I try to encourage my clients to do is understand how

540
00:24:04,464 --> 00:24:08,390
much time do you need in each of those three buckets Look at

541
00:24:08,390 --> 00:24:12,630
your calendar, which is for each week you've got 168 hours.

542
00:24:13,540 --> 00:24:17,300
Figure out if you need 50% of your week to be in people work, plot it

543
00:24:17,300 --> 00:24:21,350
out, pre-populate it, and then that's where your Calendly link goes to.

544
00:24:21,830 --> 00:24:24,010
People don't get carte blanche of all of your day.

545
00:24:24,339 --> 00:24:24,409
Right.

546
00:24:24,530 --> 00:24:27,480
They can have carte blanche within your people block.

547
00:24:28,050 --> 00:24:30,140
And so just something simple like that- Mm-hmm … can

548
00:24:30,140 --> 00:24:34,480
help put you in the driver's seat of your time, and that's

549
00:24:34,549 --> 00:24:36,490
one of the many things I would say in response to you.

550
00:24:36,490 --> 00:24:40,970
But, but it is really simple, just saying a big thing that came out of

551
00:24:40,979 --> 00:24:46,699
my, uh, my experience was just realizing that time is not a vague concept.

552
00:24:47,009 --> 00:24:47,039
Right.

553
00:24:47,589 --> 00:24:47,960
You know?

554
00:24:48,079 --> 00:24:50,439
Sure, it's infinite, and it's just this thing we

555
00:24:50,439 --> 00:24:53,349
can't fully understand, but it's actually really not.

556
00:24:53,450 --> 00:24:58,940
Like, in our lives, we understand what a minute is, what an hour is.

557
00:24:59,079 --> 00:25:00,339
We know what Thursday is.

558
00:25:00,380 --> 00:25:02,300
The, the weeks and the months are sequential.

559
00:25:03,069 --> 00:25:05,720
So what helped me more than anything, what I really try to help

560
00:25:05,779 --> 00:25:09,879
other people understand is, let's stop thinking about time as

561
00:25:09,880 --> 00:25:14,679
a vague, intangible, can't-quite-grasp-it concept, and let's

562
00:25:14,679 --> 00:25:19,110
think about time in the same way we'd think about dollars or, you

563
00:25:19,110 --> 00:25:22,599
know, uh, gallons of gas in a tank or cups of flour in a recipe.

564
00:25:23,009 --> 00:25:23,030
Mm-hmm.

565
00:25:23,039 --> 00:25:23,929
Let's measure it more.

566
00:25:24,189 --> 00:25:26,879
You know, when I lived in Knoxville, I believed that you could get

567
00:25:26,889 --> 00:25:29,490
anywhere within 15 minutes, and at the time that may have been true.

568
00:25:29,569 --> 00:25:30,230
I don't know if it's true now.

569
00:25:30,240 --> 00:25:30,260
It

570
00:25:30,260 --> 00:25:32,679
Chris: still feels like it is, even though it's probably not.

571
00:25:32,780 --> 00:25:33,819
Samantha: I love that answer.

572
00:25:33,889 --> 00:25:35,680
Because you're like, "It feels like it's true."

573
00:25:35,770 --> 00:25:36,149
So then- That's how

574
00:25:36,149 --> 00:25:36,880
Chris: I plan my day.

575
00:25:36,979 --> 00:25:37,779
Samantha: Excellent.

576
00:25:38,159 --> 00:25:40,359
I'm sure a lot of people do, but then here's my question

577
00:25:40,359 --> 00:25:42,780
to you, Chris: How often are you five minutes late?

578
00:25:44,899 --> 00:25:48,359
Because the reality is you might say, "I'm gonna go from downtown

579
00:25:48,359 --> 00:25:51,520
to West Knoxville, and it's gonna take me 15 minutes" or you

580
00:25:51,520 --> 00:25:53,659
could actually execute a weekly planning practice- Mm-hmm

581
00:25:53,659 --> 00:25:56,859
which is what I encourage people to do, and you could plot how

582
00:25:56,859 --> 00:25:59,989
long is it gonna take me to get from downtown to West Knoxville.

583
00:26:00,029 --> 00:26:01,669
Oh, turns out it's 18 minutes.

584
00:26:02,089 --> 00:26:04,279
So instead of thinking about it like a vague

585
00:26:04,289 --> 00:26:06,729
15 minutes, let's… what is it actually?

586
00:26:06,859 --> 00:26:07,179
Chris: Yeah.

587
00:26:07,219 --> 00:26:07,589
Samantha: You know?

588
00:26:07,609 --> 00:26:07,929
Chris: Yeah.

589
00:26:07,990 --> 00:26:10,149
Samantha: It's like if you went to a restaurant, and you

590
00:26:10,149 --> 00:26:13,120
were like, "Oh, dinner will be $15," and you only bring

591
00:26:13,120 --> 00:26:15,589
$15, and then they bring you the check, and it's $18.

592
00:26:15,869 --> 00:26:16,789
This is our time.

593
00:26:16,890 --> 00:26:19,130
Chris: That'd be a great dinner at this day and age, but yes.

594
00:26:19,259 --> 00:26:19,890
Samantha: Yeah, true.

595
00:26:20,439 --> 00:26:21,889
Except then you're still $3 short.

596
00:26:21,989 --> 00:26:22,659
Chris: Exactly.

597
00:26:22,789 --> 00:26:22,869
That too.

598
00:26:22,869 --> 00:26:23,149
Samantha: You know?

599
00:26:23,159 --> 00:26:23,179
Yeah.

600
00:26:23,179 --> 00:26:25,599
So, like, that's… I know that sounds like kind of a

601
00:26:25,599 --> 00:26:28,520
rant from where we started in this conversation, but- No,

602
00:26:28,739 --> 00:26:29,419
Chris: but that's good

603
00:26:29,429 --> 00:26:31,169
…
Samantha: but that's, I think, to me, the thing.

604
00:26:31,179 --> 00:26:34,829
That's why we still have growth in the time management space because we're

605
00:26:34,829 --> 00:26:38,069
just changing the outside of a planner, but the inside's all the same.

606
00:26:38,079 --> 00:26:38,099
Yeah.

607
00:26:38,439 --> 00:26:42,149
And we're still leaning… We're onl- only going farther into

608
00:26:42,149 --> 00:26:46,309
this, this space of digital, where your calendar will let you

609
00:26:46,310 --> 00:26:50,299
put 97 things on your day, but you can't execute 97 things well.

610
00:26:50,310 --> 00:26:50,340
Right.

611
00:26:50,719 --> 00:26:54,720
So I think there's gotta be this alignment with how people work.

612
00:26:54,839 --> 00:26:55,270
Chris: Mm-hmm.

613
00:26:55,619 --> 00:26:58,609
Samantha: And the fact that time, if you really dig

614
00:26:58,610 --> 00:27:01,399
into time, which I have- Yeah … guess what time is?

615
00:27:01,439 --> 00:27:03,490
It's a combination of mathematics and physics.

616
00:27:03,829 --> 00:27:04,989
That's how we understand time.

617
00:27:06,161 --> 00:27:09,812
And so why are we not putting that type of science into how we manage it?

618
00:27:10,062 --> 00:27:11,022
I'll get off my soapbox now.

619
00:27:11,022 --> 00:27:13,192
Chris: No, no, th- that, that's, that's really good.

620
00:27:13,202 --> 00:27:16,441
Um, actually, as far as time management goes, if I'm going meeting

621
00:27:16,442 --> 00:27:19,881
to meeting, um, one of my favorite things to do is to make sure

622
00:27:19,881 --> 00:27:22,462
that my calendar apps actually have the physical address in them.

623
00:27:22,472 --> 00:27:22,522
Oh.

624
00:27:22,691 --> 00:27:23,411
I don't know.

625
00:27:23,411 --> 00:27:24,952
I think Apple's iOS does it.

626
00:27:24,952 --> 00:27:26,972
I've been using Fantastical for a long time.

627
00:27:27,121 --> 00:27:27,542
Ooh, I've not heard of that, no.

628
00:27:27,542 --> 00:27:28,611
Huge fan of that one.

629
00:27:28,871 --> 00:27:28,967
Okay, look into that.

630
00:27:28,967 --> 00:27:29,661
You can look it up later.

631
00:27:29,691 --> 00:27:30,951
Maybe we'll sh- put it in the show notes-

632
00:27:30,992 --> 00:27:33,001
Yeah … since we're talking productivity here.

633
00:27:33,281 --> 00:27:35,442
The great thing about it is I can put that in, and it will tell

634
00:27:35,442 --> 00:27:39,012
me exactly, like, how long it will take me, and it'll prompt me.

635
00:27:39,012 --> 00:27:42,572
Like, if I, it takes me 20 minutes to get there, it'll, it'll message me

636
00:27:42,572 --> 00:27:46,371
like 25 minutes before and say, "You need to leave now to be there on time."

637
00:27:46,381 --> 00:27:47,772
Samantha: I love it, and it gives you buffer time.

638
00:27:47,801 --> 00:27:48,361
Chris: It does.

639
00:27:48,422 --> 00:27:49,151
Samantha: I love that.

640
00:27:49,191 --> 00:27:49,391
Chris: Yeah,

641
00:27:49,391 --> 00:27:49,431
Samantha: yeah.

642
00:27:49,431 --> 00:27:51,681
And that, the difference is, like, so, like, what that is

643
00:27:51,681 --> 00:27:55,302
doing is that's not taking this 15-minute vague concept- Mm-hmm

644
00:27:55,551 --> 00:27:58,081
and it's saying, "Guess what? Point A to point B, it's very

645
00:27:58,081 --> 00:28:00,811
specific, and let's give you a little bit of extra 'cause you

646
00:28:00,812 --> 00:28:04,051
never know what happens." And, like, that is such a simple thing.

647
00:28:04,121 --> 00:28:05,421
It's not over-complicated.

648
00:28:05,472 --> 00:28:06,371
It's not complex.

649
00:28:06,571 --> 00:28:09,641
But how many of us are making that pivot versus how many of us are

650
00:28:09,641 --> 00:28:12,491
just like, "Eh, if I just leave 15 minutes early, I'll be fine"?

651
00:28:12,501 --> 00:28:12,521
Yeah.

652
00:28:12,881 --> 00:28:13,801
Or you'll be five minutes late.

653
00:28:14,131 --> 00:28:17,341
Chris: And it's really helpful for me 'cause I'm a pro-crastinator.

654
00:28:17,371 --> 00:28:18,401
Samantha: Oh, yeah.

655
00:28:18,401 --> 00:28:18,801
Yeah.

656
00:28:19,602 --> 00:28:21,071
Chris: Uh, love using that terrible pun.

657
00:28:21,111 --> 00:28:24,731
Um, but, but I'm, I'm really good at putting things off, so if I see it's

658
00:28:24,731 --> 00:28:27,751
coming in five minutes, I'm more likely to be like, "Oh, I have time.

659
00:28:27,751 --> 00:28:31,031
I can finish up this one thing," versus, "Hey, you need

660
00:28:31,032 --> 00:28:34,711
to leave now to be there in 15 minutes," or just getting

661
00:28:34,712 --> 00:28:37,372
a 15-minute alert when it's 20 or 30 minutes away.

662
00:28:37,501 --> 00:28:38,461
Samantha: I love that you said that.

663
00:28:38,532 --> 00:28:41,371
I don't know your audience intimately, but I would be willing

664
00:28:41,371 --> 00:28:44,171
to put money on the fact that if not every single person

665
00:28:44,172 --> 00:28:47,864
listening to this- At least most of them have had that thing

666
00:28:47,864 --> 00:28:52,454
where they're like, "I can just do one more thing." Like- That's

667
00:28:52,464 --> 00:28:53,234
Chris: me so often.

668
00:28:53,293 --> 00:28:53,783
Samantha: Oh my gosh.

669
00:28:53,793 --> 00:28:53,854
Yes.

670
00:28:53,864 --> 00:28:55,084
That was past me all the time.

671
00:28:55,094 --> 00:28:57,604
When, when, when current me tries to do that, I've gotta shut that

672
00:28:57,604 --> 00:28:59,884
down, 'cause I'm like, "You don't need to. There's no reason."

673
00:28:59,884 --> 00:29:03,204
And that's why I do love having a fr- a plan, and then I literally

674
00:29:03,204 --> 00:29:05,924
will plan my work a week in advance, and then I'm like, if it's

675
00:29:05,924 --> 00:29:08,674
not on my plan, like I gotta really give myself some friction.

676
00:29:08,674 --> 00:29:09,594
Like, do I need to be doing this?

677
00:29:09,594 --> 00:29:10,113
Not really.

678
00:29:10,463 --> 00:29:13,523
Like, what my plan says is, "Finish this task and get out the door."

679
00:29:13,803 --> 00:29:16,324
Chris: Yeah, and I, I think that's extra hard when you're, like

680
00:29:16,324 --> 00:29:19,024
in your position or my position, where you run your own business.

681
00:29:19,423 --> 00:29:22,624
Because it's like, I have to do these things, and sometimes it's like, there's

682
00:29:22,624 --> 00:29:25,204
a priority here, and I know if I don't get it done, it's gonna be a problem.

683
00:29:25,693 --> 00:29:27,933
But sometimes it is better just to realize they

684
00:29:27,934 --> 00:29:30,223
are not gonna open the email until the morning.

685
00:29:30,603 --> 00:29:32,334
If you do one more thing in the evening and it's already

686
00:29:32,344 --> 00:29:34,553
past 5:00 PM, they're probably not even gonna see it.

687
00:29:35,213 --> 00:29:37,543
And so do it later at night if you have

688
00:29:37,544 --> 00:29:39,714
to, but like, manage your time better and-

689
00:29:39,813 --> 00:29:42,113
Samantha: And that's an example of that mindset plus habits.

690
00:29:42,123 --> 00:29:44,203
Like, you're, you're having to do that mental trickery or that

691
00:29:44,204 --> 00:29:47,313
reframing to say, "I don't need to do this right now." And then,

692
00:29:47,313 --> 00:29:49,893
you know, we've already touched on James Clear, but like w- one

693
00:29:49,893 --> 00:29:52,193
of the biggest takeaways I got out of Atomic Habits was friction.

694
00:29:52,413 --> 00:29:55,514
Create friction so you're not doing those habits that are not good for you.

695
00:29:55,773 --> 00:29:56,963
I feel like in the show notes, by the way, there

696
00:29:56,963 --> 00:30:00,143
could be definitely James Clear and Cal Newport, so.

697
00:30:00,154 --> 00:30:00,174
Yeah,

698
00:30:00,364 --> 00:30:02,623
Chris: and, and by the way, Cal Newport's one of my favorite-

699
00:30:02,643 --> 00:30:03,063
Samantha: Love his stuff

700
00:30:03,163 --> 00:30:06,633
…
Chris: I love, that was, especially because I started working remote years

701
00:30:06,633 --> 00:30:11,383
before I started HumblePod, and one of my first big problems with working remote

702
00:30:11,383 --> 00:30:15,833
was feeling, and this is pre-pandemic, I started feeling really guilty about- Mm

703
00:30:15,904 --> 00:30:17,123
how I was spending my time.

704
00:30:17,383 --> 00:30:21,033
I wasn't cheating my boss, I wasn't doing anything wrong, but

705
00:30:21,294 --> 00:30:24,514
there were just periods of time where there would be gaps, and

706
00:30:24,864 --> 00:30:27,944
I wouldn't, I would feel like I hadn't done enough just because

707
00:30:27,944 --> 00:30:30,723
I have this, you know, desire to achieve and to do things.

708
00:30:30,923 --> 00:30:34,613
And realized that after reading Deep Work, that oh, there are

709
00:30:34,614 --> 00:30:37,694
actually maybe an hour and a half to two hours a day where I

710
00:30:37,724 --> 00:30:40,863
actually am gonna get deep work done, and the rest is service level.

711
00:30:40,864 --> 00:30:43,193
Oh, and I'm also not in an office with coworkers.

712
00:30:43,533 --> 00:30:45,883
So I'm, I don't have a water cooler to go to.

713
00:30:45,883 --> 00:30:46,733
I don't have these things.

714
00:30:46,733 --> 00:30:50,004
So if I send a message to a friend, or I take a brief look at Facebook, as

715
00:30:50,004 --> 00:30:53,723
long as it's not my entire day ranting online about politics or something

716
00:30:53,724 --> 00:30:57,623
crazy, then it's probably okay to take a breather and do those things.

717
00:30:57,633 --> 00:30:59,223
Samantha: It's probably also productive.

718
00:30:59,234 --> 00:30:59,534
It probably is.

719
00:30:59,534 --> 00:31:02,403
So then if we add onto it Daniel Pink- Mm-hmm … and his book When.

720
00:31:02,713 --> 00:31:02,743
Yes.

721
00:31:02,753 --> 00:31:05,343
Uh, we would probably argue that it's productive.

722
00:31:05,353 --> 00:31:05,373
Yeah.

723
00:31:05,383 --> 00:31:07,373
So, so many things I could comment on this.

724
00:31:07,434 --> 00:31:08,144
So let me just say this.

725
00:31:08,783 --> 00:31:12,793
Uh, one of the things I've discovered in my years of, um, being time

726
00:31:12,803 --> 00:31:15,893
management's biggest fan is that, uh, time management is actually

727
00:31:15,893 --> 00:31:18,933
just a combination of attention management and energy management.

728
00:31:19,143 --> 00:31:21,133
And if you can manage those two things well,

729
00:31:21,654 --> 00:31:23,243
turns out you're crushing your time management.

730
00:31:23,253 --> 00:31:23,273
Yeah.

731
00:31:23,643 --> 00:31:25,743
So the other thing too, if you've not read Cal

732
00:31:25,743 --> 00:31:28,093
Newport's other books- Mm … besides Deep Work-

733
00:31:28,103 --> 00:31:28,634
Chris: I have not

734
00:31:28,713 --> 00:31:29,513
…
Samantha: they're very good.

735
00:31:29,523 --> 00:31:29,603
Okay.

736
00:31:29,663 --> 00:31:32,972
I would say the next one should be Probably Slow

737
00:31:32,972 --> 00:31:35,772
Productivity, and then after that, A World Without Email.

738
00:31:35,952 --> 00:31:36,732
I love all his books.

739
00:31:36,772 --> 00:31:37,092
He's great.

740
00:31:37,122 --> 00:31:38,502
Chris: Oh, I need to check those out.

741
00:31:38,592 --> 00:31:40,572
Samantha: And check out Daniel Pink when… If it, if

742
00:31:40,572 --> 00:31:42,772
it… Um, I actually have a book list I can share with you.

743
00:31:42,842 --> 00:31:43,142
Please do.

744
00:31:43,241 --> 00:31:43,271
Yes.

745
00:31:43,272 --> 00:31:45,122
Of all… Like, I pretty much breathe in books.

746
00:31:45,252 --> 00:31:45,492
Uh-huh.

747
00:31:45,502 --> 00:31:48,152
It's, uh, one of the things that when I, when I sort of set on this

748
00:31:48,152 --> 00:31:50,481
journey, I was like, "Well, I know what I don't know, and that's a lot."

749
00:31:50,591 --> 00:31:50,911
Mm-hmm.

750
00:31:50,912 --> 00:31:52,601
So then I was like, "But I know I can figure it out."

751
00:31:52,701 --> 00:31:56,522
So I started, um, I got a subscription to Audible, and

752
00:31:56,522 --> 00:31:58,241
I just started listening to books on my drive to work.

753
00:31:58,251 --> 00:31:58,271
Yeah.

754
00:31:58,281 --> 00:32:01,411
When I was driving from South Knoxville all the way out to Hardin Valley, I

755
00:32:01,411 --> 00:32:06,541
would listen to books in my 27-minute drive, and, um, it really helped me a lot

756
00:32:06,552 --> 00:32:09,712
to just learn everything I could, and there's really some great books out there.

757
00:32:09,712 --> 00:32:11,091
So then I started… People eventually would

758
00:32:11,092 --> 00:32:12,341
be like, "You always talk about these books.

759
00:32:12,342 --> 00:32:15,111
Do you have a list?" And I was like, "I do now." So now

760
00:32:15,111 --> 00:32:17,861
I started a list of, like, all the books I consume, and

761
00:32:17,861 --> 00:32:19,881
then I always note my favorite time management resources.

762
00:32:20,041 --> 00:32:22,281
Chris: Yeah, I'm very much the same, listening to audiobooks.

763
00:32:22,281 --> 00:32:24,571
And the, the challenge I have with productivity books on

764
00:32:24,572 --> 00:32:27,472
audio is sometimes there's, like, a practical application or

765
00:32:27,472 --> 00:32:29,761
something like that I wanna go back, so I get the book trophy.

766
00:32:29,872 --> 00:32:30,281
Samantha: Mm-hmm.

767
00:32:30,331 --> 00:32:30,781
Chris: You know?

768
00:32:31,151 --> 00:32:31,461
Samantha: Yeah.

769
00:32:32,671 --> 00:32:34,931
Chris: Um, but I, I definitely do that so that I can go

770
00:32:34,931 --> 00:32:37,592
back and reference it physically or share it with people,

771
00:32:37,962 --> 00:32:39,762
um, when they're in similar things, but that's awesome.

772
00:32:39,801 --> 00:32:40,111
Yeah.

773
00:32:40,121 --> 00:32:40,161
That's

774
00:32:40,161 --> 00:32:40,201
Samantha: awesome.

775
00:32:40,201 --> 00:32:40,641
Books are great.

776
00:32:40,642 --> 00:32:41,432
We're so lucky to have them.

777
00:32:41,581 --> 00:32:42,001
Chris: Absolutely.

778
00:32:42,581 --> 00:32:44,221
So you started Origami Day.

779
00:32:44,421 --> 00:32:48,801
When was what, what I would call the moment of validation for you?

780
00:32:49,292 --> 00:32:52,402
Um, what, what I like to say is, like, we all start this thing going,

781
00:32:52,661 --> 00:32:55,751
"Oh, I hope that maybe it sells a few copies, or I at least make my

782
00:32:55,752 --> 00:32:58,291
money back." You know, you're, you're just testing the waters with it.

783
00:32:58,741 --> 00:33:00,281
And when did you get to the point where

784
00:33:00,292 --> 00:33:02,691
you realized, "Oh, this is a real business.

785
00:33:02,741 --> 00:33:06,541
Like, this is more than just, you know, a planner that I'm selling.

786
00:33:06,542 --> 00:33:08,411
This is a whole community.

787
00:33:08,411 --> 00:33:10,202
It's a whole consultancy," like?

788
00:33:10,202 --> 00:33:10,352
That's a good

789
00:33:10,401 --> 00:33:11,031
Samantha: question.

790
00:33:11,061 --> 00:33:12,341
I'm kind of perplexed by this.

791
00:33:12,591 --> 00:33:16,231
So I feel like there was one initial validation very early on.

792
00:33:16,731 --> 00:33:18,911
So my surgery was 2014.

793
00:33:19,322 --> 00:33:22,091
By the beginning of 2015, I had most of the products

794
00:33:22,112 --> 00:33:24,321
already created, and I was using them for myself personally.

795
00:33:24,661 --> 00:33:29,951
The beginning of 2017, people said, "You short- you should enter this business

796
00:33:29,951 --> 00:33:32,881
pitch competition-" Mm. "… through the Knoxville Entrepreneur Center." Mm-hmm.

797
00:33:32,971 --> 00:33:34,891
So I was like, "Sure." Threw my name out.

798
00:33:34,911 --> 00:33:37,441
By that point, there were a handful of people using the weekly planning sheet.

799
00:33:37,781 --> 00:33:41,671
It's, like, just mostly friends, coworkers using this sheet.

800
00:33:42,151 --> 00:33:44,811
So I threw my name out, and they selected me as a finalist,

801
00:33:44,862 --> 00:33:47,992
and so then I got to do this 48-hour business launch.

802
00:33:47,992 --> 00:33:49,082
People came and helped me.

803
00:33:49,491 --> 00:33:53,012
And I remember just my team, Tommy Wynn.

804
00:33:53,321 --> 00:33:53,521
Chris: Mm-hmm.

805
00:33:53,531 --> 00:33:54,091
Samantha: Do you know Tommy?

806
00:33:54,662 --> 00:33:56,231
Chris: Yes, I absolutely know Tommy.

807
00:33:56,281 --> 00:33:57,871
Samantha: Tommy and a couple other guys, uh,

808
00:33:57,881 --> 00:33:59,651
they were my team, and they were my mentors.

809
00:33:59,681 --> 00:34:02,412
And they helped me sort of talk through things.

810
00:34:02,412 --> 00:34:06,771
They'd listen to my crazy idea, and they helped me get ready for this pitch and

811
00:34:06,832 --> 00:34:10,831
essentially, like, start my LLC, all the things, like, make my idea a business.

812
00:34:10,841 --> 00:34:15,901
Mm. And then I pitched to try to win funding, and I did not win, and… But

813
00:34:15,901 --> 00:34:19,062
that moment of validation, I remember this was, like, a Sunday night pitch.

814
00:34:19,291 --> 00:34:21,901
Monday morning, I woke up, and I remember just sitting there for a minute

815
00:34:21,921 --> 00:34:26,543
being like, "Did that just happen?" And I was like, "I think I'm supposed

816
00:34:26,543 --> 00:34:30,094
to do this." And it was, there were so many people who came to me in

817
00:34:30,094 --> 00:34:34,083
that weekend, after that weekend, and just said, "This is a great idea.

818
00:34:34,164 --> 00:34:37,074
We need this." And so that was probably the first real validation,

819
00:34:37,074 --> 00:34:41,324
which was not deep into it, 'cause I still barely had a business model.

820
00:34:41,384 --> 00:34:43,933
I had… I didn't even have a way to make money at that point.

821
00:34:44,093 --> 00:34:45,583
It was really still a concept.

822
00:34:45,904 --> 00:34:48,554
I guess I'm trying to think where the other validation came through.

823
00:34:48,804 --> 00:34:53,063
It was probably a few years later when, um, I was n- not just

824
00:34:53,063 --> 00:34:57,143
selling the products, but also doing a lot more services.

825
00:34:57,174 --> 00:35:00,014
The pandemic was shockingly a good thing for my business

826
00:35:00,014 --> 00:35:02,754
because people suddenly were confronted with, "Oh my

827
00:35:02,754 --> 00:35:04,603
gosh, how do I manage my time and how do I work at home?"

828
00:35:04,674 --> 00:35:04,914
Chris: Yeah.

829
00:35:05,174 --> 00:35:06,413
Samantha: So a lot of people-

830
00:35:06,413 --> 00:35:06,904
Chris: Exactly what I went through.

831
00:35:06,904 --> 00:35:06,963
Samantha: Yeah.

832
00:35:06,963 --> 00:35:07,273
Yeah.

833
00:35:07,273 --> 00:35:08,723
And a lot of people turned to me and said, "How do I help?"

834
00:35:08,783 --> 00:35:10,933
Like, "H- can you help?" And so that, that really sort

835
00:35:10,933 --> 00:35:13,323
of like skyrocketed the services side of the business.

836
00:35:13,803 --> 00:35:15,984
And so it was probably somewhere after that

837
00:35:16,084 --> 00:35:20,263
where someone said, "Oh, you're Origami Day?

838
00:35:20,613 --> 00:35:21,444
I've heard of you.

839
00:35:21,564 --> 00:35:25,903
Your business is great." And I'm like, "Okay, people are talking about me.

840
00:35:26,393 --> 00:35:27,393
They're talking about my business.

841
00:35:27,393 --> 00:35:31,383
I've become a, a, you know, a Knoxville urban legend of something

842
00:35:31,383 --> 00:35:34,703
that was, you know, built on the, on the periphery," so.

843
00:35:34,863 --> 00:35:36,034
Chris: You, you have.

844
00:35:37,023 --> 00:35:38,123
I'm not, I'm not joking.

845
00:35:38,124 --> 00:35:40,683
I have heard your name dropped so many times over the years- I

846
00:35:40,683 --> 00:35:41,143
Samantha: love that

847
00:35:41,194 --> 00:35:44,153
Chris: um, doing this or doing that or talking at these things, or, "Oh,

848
00:35:44,154 --> 00:35:47,053
I'm going to something with Samantha Lane- Oh, that's great … and Origami

849
00:35:47,313 --> 00:35:49,724
Day," and yeah, you're, you're a bit of an urban legend around here.

850
00:35:49,734 --> 00:35:50,403
Samantha: Well, I love that.

851
00:35:50,404 --> 00:35:52,683
Well, and then what was cool was to go out into the,

852
00:35:52,724 --> 00:35:55,213
the vast world beyond Knoxville, and then to be able to

853
00:35:55,213 --> 00:35:58,823
be in rooms with people whose books I once listened to.

854
00:35:58,834 --> 00:35:58,864
Right.

855
00:35:59,433 --> 00:36:04,323
And for them to pour into me and give me guidance, and that really was

856
00:36:04,323 --> 00:36:07,594
validating, to be in a room with businesses and, and leaders, thought

857
00:36:07,624 --> 00:36:12,153
leaders that I only w- ever dreamed about meeting, and for them to

858
00:36:12,154 --> 00:36:15,674
say, "I love your business," or like, "You're an excellent guide,"

859
00:36:15,724 --> 00:36:19,054
or like, "This is a cool concept," or, "Your planners are beautiful."

860
00:36:19,353 --> 00:36:22,813
And so, you know, it's… It… Over the years there's been, I'm

861
00:36:22,813 --> 00:36:25,473
very thankful, consistent validation that I'm on the right path.

862
00:36:25,584 --> 00:36:28,843
But it still doesn't stop the inner critic that every business

863
00:36:28,843 --> 00:36:31,353
owner has- … just to be perfectly blunt, that says like-

864
00:36:31,353 --> 00:36:33,693
Of course … "Am I doing what I'm supposed to be doing, or

865
00:36:33,723 --> 00:36:36,813
do I just need to like call it, call it quits and move on?"

866
00:36:37,073 --> 00:36:39,593
Chris: Yes, I feel that, so I totally understand.

867
00:36:39,594 --> 00:36:42,493
So how did it go from a product then to what

868
00:36:42,493 --> 00:36:44,464
you're doing now with the consulting side of it?

869
00:36:44,514 --> 00:36:45,294
Samantha: Yeah, great question.

870
00:36:45,294 --> 00:36:47,983
So it was… It started with I had the products, they were

871
00:36:47,984 --> 00:36:51,194
starting to sell, and, um, someone came up to me and said,

872
00:36:51,253 --> 00:36:53,284
"This is so great. Can you teach me everything you know?"

873
00:36:54,223 --> 00:36:55,859
I was like- Sure.

874
00:36:56,149 --> 00:36:58,439
'Cause I, at this point I was like, "I need money." So like yeah, I

875
00:36:58,439 --> 00:37:00,500
don't know what to charge, so I started doing one-on-one coaching.

876
00:37:01,049 --> 00:37:02,470
Then I started doing that for more and more people.

877
00:37:03,270 --> 00:37:05,639
Then people said, "Your coaching has helped me so much. Will

878
00:37:05,640 --> 00:37:08,069
you come teach my team? 'Cause they need to know what you know."

879
00:37:08,250 --> 00:37:10,129
So then I started doing corporate training, which

880
00:37:10,129 --> 00:37:11,890
has become the largest part of what the business is.

881
00:37:12,200 --> 00:37:14,089
Um, the bulk of my time is training teams now.

882
00:37:14,560 --> 00:37:16,790
And then eventually people said, "Wait a minute, you did

883
00:37:16,790 --> 00:37:19,049
all this 'cause you almost died?" Which I previously didn't

884
00:37:19,049 --> 00:37:21,660
talk about, and they said, "Come speak at my conference."

885
00:37:21,810 --> 00:37:22,939
So that brought in the speaking.

886
00:37:22,939 --> 00:37:26,580
So now the bulk of my time is spent, uh, training with teams,

887
00:37:27,019 --> 00:37:30,029
speaking at events, and then I run one group coaching program,

888
00:37:30,100 --> 00:37:32,580
but then I don't really do that much one-on-one coaching anymore.

889
00:37:32,580 --> 00:37:34,399
I'll do it for a select few people.

890
00:37:34,439 --> 00:37:37,370
But I have two coaches who I've taught my framework and I've

891
00:37:37,370 --> 00:37:40,019
poured into, and they help teach people on a one-on-one basis,

892
00:37:40,439 --> 00:37:43,659
and the bulk of my time is, is really the, like, group work.

893
00:37:43,670 --> 00:37:43,690
Yeah.

894
00:37:43,799 --> 00:37:45,740
Um, and then the products are kind of doing their own thing.

895
00:37:45,999 --> 00:37:49,949
Chris: As, as a business owner, that's one of the hidden, I think, secrets or

896
00:37:49,950 --> 00:37:53,689
realizations as a business owner of, like, having other people helping you,

897
00:37:53,970 --> 00:37:58,959
is, unlocks a lot of the ability to be better about time management as well.

898
00:37:59,099 --> 00:37:59,169
Mm-hmm.

899
00:37:59,179 --> 00:38:03,059
When you're not, when it's not all on you all the time, and you learn

900
00:38:03,059 --> 00:38:07,199
to delegate, which is just as hard as running your business was before.

901
00:38:07,669 --> 00:38:07,949
Samantha: Yeah.

902
00:38:08,010 --> 00:38:10,170
Chris: But learning to let go of things and trust other

903
00:38:10,170 --> 00:38:13,349
people to do it, I think brings a whole new level of, um,

904
00:38:13,409 --> 00:38:16,319
just time management in, in and of itself there, if that

905
00:38:17,189 --> 00:38:17,270
Samantha: makes sense.

906
00:38:17,270 --> 00:38:17,355
Absolutely.

907
00:38:17,355 --> 00:38:21,110
And, and being able to explain to someone what to do- Right … also

908
00:38:21,110 --> 00:38:23,680
requires a certain amount of, like, it can't just live in your head.

909
00:38:23,690 --> 00:38:25,369
Mm. You have to have an SOP.

910
00:38:25,379 --> 00:38:27,579
You have to have some sort of structure.

911
00:38:27,589 --> 00:38:30,020
Like, the passwords can't all just be in your head.

912
00:38:30,319 --> 00:38:32,119
The structure can't all just be in your head.

913
00:38:32,139 --> 00:38:36,089
And so that was something that has been fun to develop over time.

914
00:38:36,089 --> 00:38:39,040
Like, you know, I had one of my first bosses in Knoxville, he

915
00:38:39,040 --> 00:38:41,279
had this whole, like, y- everyone needs a hit by a bus plan.

916
00:38:41,849 --> 00:38:43,949
And he was like, "If you get hit by a bus, someone's gotta know how to

917
00:38:44,109 --> 00:38:46,619
run your business." And that was great advice, and I took that to heart.

918
00:38:46,979 --> 00:38:49,899
And so I believe in that, and so that's one of the things that

919
00:38:49,899 --> 00:38:52,010
I, any time I work with business owners, I make sure they have.

920
00:38:52,010 --> 00:38:53,640
Like, that's an investment of your time, not a spend.

921
00:38:53,649 --> 00:38:53,669
Yeah.

922
00:38:53,979 --> 00:38:55,220
It's gonna save you time down the road.

923
00:38:55,229 --> 00:38:55,249
Yeah.

924
00:38:55,489 --> 00:38:58,459
If you can think about, like, what c- what do people need to know beyond you?

925
00:38:58,489 --> 00:39:01,499
And plus, like, at some point I realized I'm just one girl ranting

926
00:39:01,499 --> 00:39:04,859
about time management, and I'm gonna hit a, a capacity really fast,

927
00:39:04,869 --> 00:39:09,619
and if my goal is a culture shift, then I can't do it that way.

928
00:39:09,639 --> 00:39:11,270
There's got to be a bigger reach.

929
00:39:11,369 --> 00:39:12,799
Now, to me, that's not, like, scale.

930
00:39:12,809 --> 00:39:15,479
Like, you know, 'cause scale sometimes to me is a, is a weird

931
00:39:15,580 --> 00:39:19,399
world- Mm … in terms of, like, higher revenue, more reach.

932
00:39:19,399 --> 00:39:20,789
Like, I see the pros and cons of that.

933
00:39:20,880 --> 00:39:22,689
Um, and scale's always a place that I'm trying to figure

934
00:39:22,690 --> 00:39:24,979
out where do I belong in that scale, but to me it's impact.

935
00:39:25,410 --> 00:39:28,829
Like, I want more people to f- to realize that they can

936
00:39:28,830 --> 00:39:31,209
manage their time better and not lose at productivity.

937
00:39:32,110 --> 00:39:35,560
Chris: So what do you, what do you see as the future for Origami Dave?

938
00:39:35,720 --> 00:39:36,520
Samantha: That's a great question.

939
00:39:36,840 --> 00:39:38,220
So if you'd asked me that three months ago,

940
00:39:38,240 --> 00:39:39,570
maybe my answer would've been different.

941
00:39:39,880 --> 00:39:44,260
But right now, I'd say I've been working on a book kinda

942
00:39:44,260 --> 00:39:47,390
quietly in the, in the shadows for the last year and a

943
00:39:47,390 --> 00:39:51,209
half, and I, I think it's gonna come out in some way.

944
00:39:51,419 --> 00:39:53,929
I'm still figuring out what is the right publishing method.

945
00:39:53,930 --> 00:39:55,530
There's lots of different ways to get a book out into the world.

946
00:39:55,530 --> 00:39:56,939
So, so that is coming.

947
00:39:57,319 --> 00:40:04,059
And then growing the individuals that we have both in the coaching

948
00:40:04,059 --> 00:40:08,710
programs, in the team trainings, and then growing the coaches that we have.

949
00:40:08,770 --> 00:40:11,559
The goal is for the two coaches that, that teach

950
00:40:11,560 --> 00:40:13,100
the framework to not be the only two coaches.

951
00:40:13,499 --> 00:40:16,450
So to be able to have more people who are empowered to

952
00:40:16,450 --> 00:40:19,190
teach this 3P framework so that we have a bigger reach.

953
00:40:19,249 --> 00:40:22,010
So that's really the way that we see the scale going and what's

954
00:40:22,010 --> 00:40:26,119
coming, is products are still always gonna be part of the, the method.

955
00:40:26,470 --> 00:40:28,030
I will still always go speak at events.

956
00:40:28,059 --> 00:40:29,259
I will always go train teams.

957
00:40:29,610 --> 00:40:33,209
But again, that has a, a certain capacity, so what I'm working

958
00:40:33,209 --> 00:40:36,800
on doing is, is developing the people who get it, who love

959
00:40:36,800 --> 00:40:40,900
it, and who wanna help spread this message through coaching.

960
00:40:41,430 --> 00:40:41,670
Chris: Yeah.

961
00:40:41,720 --> 00:40:44,480
I, I mean, I feel like that's a natural progression for where you're at.

962
00:40:44,480 --> 00:40:47,060
In fact, I was wondering when you were gonna tell me you were writing a book.

963
00:40:47,499 --> 00:40:48,559
Samantha: Yeah, the book.

964
00:40:48,989 --> 00:40:51,410
Yeah, and it's… and honestly, I never wanted to, 'cause I thought, "Well,

965
00:40:51,410 --> 00:40:53,959
nobody wants to hear from me." But then I realized, but wait a minute.

966
00:40:54,990 --> 00:40:56,120
I'm, I'm the guide.

967
00:40:56,229 --> 00:40:58,950
You know, so one of the frameworks, uh, that's been really instrumental

968
00:40:58,950 --> 00:41:01,649
in my business is the StoryBrand framework by Donald Miller.

969
00:41:01,709 --> 00:41:01,979
Chris: Yep.

970
00:41:02,290 --> 00:41:05,930
Samantha: And, um, realizing that I could

971
00:41:05,930 --> 00:41:08,220
talk about my story without being the hero.

972
00:41:08,229 --> 00:41:12,489
Mm. I could talk about my story from the position of a guide, and so I

973
00:41:12,490 --> 00:41:17,990
could help keep the focus on the individual and still share what I know.

974
00:41:18,060 --> 00:41:20,950
And so that's helped me to embrace a little bit more that what I went

975
00:41:20,950 --> 00:41:24,529
through had a reason and had a purpose, and I can talk about it in a way

976
00:41:24,529 --> 00:41:29,109
that is not self-serving, but in fact really helpful for someone else.

977
00:41:29,370 --> 00:41:31,060
And it's taken me a long time to get behind

978
00:41:31,069 --> 00:41:33,370
that, but now I understand that more.

979
00:41:33,799 --> 00:41:34,019
Chris: Yeah.

980
00:41:34,060 --> 00:41:37,299
I think Donald Miller has a great model, too, and something you probably

981
00:41:37,299 --> 00:41:40,740
would, I would see benefit from emulating in terms of, like, if you're gonna

982
00:41:40,749 --> 00:41:45,309
have guides and train people, like, the StoryBrand guide program that he

983
00:41:45,310 --> 00:41:48,789
has and all that, like, has a lot of value to people all over the world now.

984
00:41:48,869 --> 00:41:49,620
Samantha: For sure.

985
00:41:49,639 --> 00:41:51,680
For sure, and he has been a huge influence in my business.

986
00:41:51,689 --> 00:41:51,719
Mm-hmm.

987
00:41:51,740 --> 00:41:54,669
Um, not just from the books, but being able to, to meet him

988
00:41:54,669 --> 00:41:57,809
and work directly under him has had a huge influence in, in my

989
00:41:57,810 --> 00:42:00,609
business and his, his really, you know, saying like, "Yeah, I think

990
00:42:00,619 --> 00:42:02,799
having guides, like, you should do it." I think it's the future

991
00:42:02,810 --> 00:42:05,069
for the business t- so that we can reach and help more people.

992
00:42:05,079 --> 00:42:05,089
I

993
00:42:05,149 --> 00:42:07,850
Chris: only ever caught one thing from Donald Miller, and that was a cold.

994
00:42:08,780 --> 00:42:09,419
Samantha: Did you really?

995
00:42:09,879 --> 00:42:10,770
Chris: I think I did, yeah.

996
00:42:11,089 --> 00:42:13,949
Um, I met him at a conference, and he was sniffling and

997
00:42:13,949 --> 00:42:16,599
dying, and we got to shake his hand, and he was a cool guy.

998
00:42:17,009 --> 00:42:19,790
Um, but, but that was, like, that was actually

999
00:42:19,790 --> 00:42:21,950
pre-StoryBrand, in his Blue Like Jazz days.

1000
00:42:21,950 --> 00:42:22,299
Yeah.

1001
00:42:22,579 --> 00:42:26,169
And that was, that was really cool to meet him then, but I f- I was always

1002
00:42:26,189 --> 00:42:28,969
bummed 'cause I was like, "Man, I wanted to hang out with you, but you

1003
00:42:28,969 --> 00:42:32,509
were, like, dead sick." "And then there was no way to hang out," but yeah.

1004
00:42:32,560 --> 00:42:35,470
Samantha: That's, but that also shows what a ch- what a trooper he is.

1005
00:42:35,479 --> 00:42:36,049
Chris: He was.

1006
00:42:36,049 --> 00:42:37,350
A lot of respect for him.

1007
00:42:37,350 --> 00:42:37,400
I-

1008
00:42:37,409 --> 00:42:38,179
Samantha: A lot of respect for him.

1009
00:42:38,229 --> 00:42:42,659
Chris: And he, that conference was crazy, and I have a lot of respect for

1010
00:42:42,659 --> 00:42:45,379
him coming in and doing and saying what he did during that conference.

1011
00:42:45,429 --> 00:42:47,999
Samantha: You know, they always say, "Don't meet your heroes."

1012
00:42:48,379 --> 00:42:48,889
Chris: Uh-huh.

1013
00:42:49,079 --> 00:42:52,719
Samantha: And when I first was going to meet Don- Mm … I

1014
00:42:52,719 --> 00:42:54,839
was, like, really afraid he was gonna be a bad person-

1015
00:42:54,889 --> 00:42:56,279
or suck or have some ego.

1016
00:42:56,749 --> 00:42:59,799
And then when I met him, I was like, "Oh, thank God. He's a really good human."

1017
00:43:01,219 --> 00:43:01,283
Chris: That's good

1018
00:43:01,283 --> 00:43:01,329
Samantha: to hear.

1019
00:43:01,329 --> 00:43:02,869
I was really afraid of that, but no, he's great.

1020
00:43:02,999 --> 00:43:03,659
Chris: That's good to hear.

1021
00:43:04,040 --> 00:43:05,649
Yeah, he's a, he's a really cool guy.

1022
00:43:05,889 --> 00:43:08,079
But yeah, so that's, that's exciting for your future.

1023
00:43:08,389 --> 00:43:11,489
Sounds like you've got a lot going, um, going your direction.

1024
00:43:11,510 --> 00:43:14,749
Um, as we wrap up, I always love to ask this question at the end.

1025
00:43:14,760 --> 00:43:16,300
This is a marketing branding podcast.

1026
00:43:16,350 --> 00:43:19,489
We've talked a lot about the Origami Day brand, um, but

1027
00:43:19,490 --> 00:43:22,419
what brand would you say you admire the most right now?

1028
00:43:22,589 --> 00:43:23,180
Samantha: Oh, gosh.

1029
00:43:23,180 --> 00:43:24,730
There's so many brands I admire.

1030
00:43:24,889 --> 00:43:25,739
Do I have to pick one?

1031
00:43:26,009 --> 00:43:27,849
Chris: You, you do have to pick one.

1032
00:43:27,850 --> 00:43:28,340
Samantha: Shoot.

1033
00:43:28,460 --> 00:43:30,210
Chris: And i- actually, no, it can be multiple.

1034
00:43:30,219 --> 00:43:30,959
I, I take that back.

1035
00:43:30,960 --> 00:43:31,739
It can be multiple.

1036
00:43:31,790 --> 00:43:32,240
Samantha: Okay.

1037
00:43:32,439 --> 00:43:36,819
I'm gonna just pick the StoryBrand brand, because that is one that I

1038
00:43:36,829 --> 00:43:42,869
think has, has shown the reach of what we can do when we're not the hero.

1039
00:43:43,868 --> 00:43:47,187
And so to me, I think that's a really respectable way to grow a business,

1040
00:43:47,238 --> 00:43:50,268
and I do think their branding has been consistent, you know, rolling

1041
00:43:50,268 --> 00:43:54,018
out different things and experimenting while still staying true to the

1042
00:43:54,048 --> 00:43:58,038
core, uh, which is that story brand, marketing from the place of a guide.

1043
00:43:58,048 --> 00:44:01,707
Mm. And so that's probably a brand that I, I admire a lot right now, and for

1044
00:44:01,707 --> 00:44:05,117
the years there… I haven't come to a place where I stop admiring that brand.

1045
00:44:05,127 --> 00:44:06,867
Mm. So I'm gonna say that's my answer.

1046
00:44:07,187 --> 00:44:08,468
If I can do an honorable mention?

1047
00:44:08,578 --> 00:44:09,348
Chris: Yes, please.

1048
00:44:09,437 --> 00:44:10,988
Samantha: I'm gonna go Robert Glazer.

1049
00:44:11,107 --> 00:44:11,457
Chris: Okay.

1050
00:44:11,527 --> 00:44:13,087
Samantha: Um, because I think he's underrated.

1051
00:44:13,197 --> 00:44:16,817
I think people know him, uh, but, uh, more people need to know him.

1052
00:44:16,937 --> 00:44:17,787
Chris: I don't know who him is.

1053
00:44:17,817 --> 00:44:17,977
Samantha: Oh.

1054
00:44:17,988 --> 00:44:18,268
Chris: So

1055
00:44:18,268 --> 00:44:18,307
Samantha: tell, tell me.

1056
00:44:18,307 --> 00:44:19,027
Robert Glazer.

1057
00:44:19,138 --> 00:44:21,488
He has a phenomenal email that comes out every Friday, and it's called

1058
00:44:21,497 --> 00:44:26,607
the Friday Forward, and he's just such a really spot-on thought leader.

1059
00:44:26,807 --> 00:44:28,078
He's written a couple books.

1060
00:44:28,107 --> 00:44:31,477
He's really in the leadership and team space, and

1061
00:44:31,517 --> 00:44:34,107
I just think… He's got a, a podcast as well.

1062
00:44:34,467 --> 00:44:36,457
Um, and he is j- It's called Elevate.

1063
00:44:36,868 --> 00:44:41,327
Mm. And just his brand, the Robert brand, I just only have good

1064
00:44:41,328 --> 00:44:44,447
thoughts when I think about it, 'cause the man is just solidly good.

1065
00:44:44,807 --> 00:44:45,187
Chris: Awesome.

1066
00:44:45,427 --> 00:44:48,848
Well, where can people find out more about Origami

1067
00:44:48,848 --> 00:44:50,817
Day and you if they wanna connect with you?

1068
00:44:50,997 --> 00:44:53,218
Samantha: Yeah, so we sort of now call it the family of brands.

1069
00:44:53,258 --> 00:44:55,397
So we have Origami Day, which is the product,

1070
00:44:55,397 --> 00:44:57,768
so origamiday.com has all of our products.

1071
00:44:58,057 --> 00:45:02,137
Then the services became their own brand of Present and Productive.

1072
00:45:02,147 --> 00:45:05,247
Mm. So presentandproductive.com gets all of the details on team

1073
00:45:05,247 --> 00:45:09,727
training and… So then thesamanthalane.com is where a lot of my content

1074
00:45:09,747 --> 00:45:12,907
and speaking and where the books, all of that, will originate from.

1075
00:45:12,908 --> 00:45:15,007
So the family of brands, origamiday.com,

1076
00:45:15,187 --> 00:45:18,097
presentandproductive.com, thesamanthalane.com.

1077
00:45:18,368 --> 00:45:18,768
Chris: Awesome.

1078
00:45:19,087 --> 00:45:21,827
Well, Samantha, thank you so much for coming on the podcast today.

1079
00:45:21,827 --> 00:45:23,977
This has been a lot of fun, and- Thank you … I'm sure we could

1080
00:45:24,017 --> 00:45:26,837
talk for hours- I know … on planning out- outside of this, so.

1081
00:45:26,837 --> 00:45:27,757
Samantha: It would be worth the time, though.

1082
00:45:27,828 --> 00:45:28,947
Chris: Absolutely it would be.

1083
00:45:28,947 --> 00:45:29,448
Thank you.

1084
00:45:29,548 --> 00:45:30,288
Samantha: So thank you.

1085
00:45:30,417 --> 00:45:30,767
Chris: All righty.

1086
00:45:32,548 --> 00:45:35,077
Thanks for checking out this episode of We Built This Brand.

1087
00:45:35,447 --> 00:45:39,087
Don't forget to like, follow, and subscribe on your player of choice.

1088
00:45:39,397 --> 00:45:43,857
You can also keep up with the podcast on our website at webuiltthisbrand.com.

1089
00:45:44,247 --> 00:45:48,127
If you liked this episode, please give the podcast a five-star review, and make

1090
00:45:48,127 --> 00:45:51,978
sure to tell all your friends about it so we can continue to build this brand.