Brand Growth Episodes

In this episode, Taylar Fetzner, co-host of the Creeps and Crimes Podcast, opens up about her journey with her best friend, Morgan Mounts, from sharing a fascination for spooky stories, conspiracies, and true crime to launching a successful podcast. Taylar delves into her show's beginnings, the power of a single TikTok video in attracting a vast audience, and the evolution of her podcast's appearance to mirror their authentic selves, ensuring a genuine connection with their audience. Taylar unve...

Embark on a journey of digital transformation with Alex Melen, one of the masterminds behind Smart Sites. In this episode, Alex sheds light on the art of building a powerful personal brand, the intricacies of nurturing a thriving business in the tech-centric marketplace, and his innovative strategies that are shaping the future of digital marketing. Listen in as he offers a blend of insightful experiences and groundbreaking ideas, making this episode a treasure trove for entrepreneurs and mar...

Kelly Fletcher is the owner of Fletcher Marketing PR, an agency that has worked with brands of all sizes, from local businesses to Fortune 500 companies. On this episode of We Built This Brand, Kelly shares why she feels business is personal, and the mindset that she’s built to overcome the setbacks and challenges of building an agency from scratch. Chris and Kelly explore how the skills for building a brand and building a business differ, and Kelly shares why it was important to her to focus on...

Brandon Bruce is the CEO and Co-Founder of Uncat, but he’s also a co-founder of multiple brands and businesses. On this episode of We Built This Brand, Brandon shares what drew him to serial entrepreneurship, and how he’s successfully scaled his approach to branding across multiple endeavors. Chris and Brandon explore the inherent risk of starting a business, and how permission-based marketing and relationship building are key when building up brand awareness. Highlights: (00:00) Intro (...

In this episode of We Built This Brand, Chris is joined by Jess Gutman, Creative Director at Big Slate Media. Jess reveals what it’s been like to see the company grow from its early days (she’s employee #3), and is able to share unique insights on how building a brand from scratch is an ever-evolving process. If there’s one big lesson you can take away from this conversation, it’s to embrace whatever it is you’re weirdly passionate about because that’s your superpower. Jess is a self-described “...