Brand Positioning Episodes

Erika Biddix began her professional journey the traditional way, following the path of a promising student to a corporate job. In this episode of We Built This Brand, we learn how she found her true calling at a corporate meeting planners’ conference where she was inspired to help other women discover their purpose. This led to the creation of Aught—a coworking space that evolved into a thriving community for female entrepreneurs. Erika shares the challenges of starting Aught and how their missi...

Rebranding your business can be an exciting process where you reorient it into something greater than before. However, change isn’t always easy. Paul Sponcia of the IT Company knows a thing or two about change and the growing pains it can bring. In this episode, we learn the story of how he transformed CSK Technologies into The IT Company, including the reasons for the rebrand, the rebranding process, and the growth that followed. Show Highlights (3:50) Paul’s background in the IT services in...

Zack Roskop is the owner of Knox Brew Tours and Knox Brew Hub, and while people might know him as a local craft beer expert, what many don’t realize is he’s also a natural-born marketer. On this episode of We Built This Brand, Chris and Zack discuss how Zack went from being a full-time musician with a crazy idea, to building out multiple successful businesses in his Knox Brew brand. Zack explains why his goal is to be a best friend to the local brewers in the Knoxville area, and how he has built...