Careers Episodes

Welcome back! In this episode, Chris explores the exciting career and entrepreneurial journey of Lori Asbury, founder and CEO of CMOco. Lori shares her journey from a journalist to a seasoned marketing executive at HGTV and, eventually, to launching her successful marketing agency. She discusses the nuances of building a business in a highly competitive industry, her strategies for embracing digital marketing innovations, and the challenges and rewards of rebranding her company. Lori also shares...

Kelly Fletcher is the owner of Fletcher Marketing PR, an agency that has worked with brands of all sizes, from local businesses to Fortune 500 companies. On this episode of We Built This Brand, Kelly shares why she feels business is personal, and the mindset that she’s built to overcome the setbacks and challenges of building an agency from scratch. Chris and Kelly explore how the skills for building a brand and building a business differ, and Kelly shares why it was important to her to focus on...

Asterios Kokkinos, a freelance creative director and copywriter who works in the advertising industry, joins me on this episode of We Built This Brand to discuss one of the most challenging and critical elements of building a brand - getting people to pay attention to you. Asterios shares how he was able to break into advertising through his stand-up comedy career, and how humor not only helps develop effective content but also drives relationships and projects forward. We discuss the risks bran...

In this episode of We Built This Brand, Chris is joined by Jess Gutman, Creative Director at Big Slate Media. Jess reveals what it’s been like to see the company grow from its early days (she’s employee #3), and is able to share unique insights on how building a brand from scratch is an ever-evolving process. If there’s one big lesson you can take away from this conversation, it’s to embrace whatever it is you’re weirdly passionate about because that’s your superpower. Jess is a self-described “...