Bob Winter, Chief Creative Officer at Supergood and creator of Bud Light's legendary Real Men of Genius campaign, joins Chris on this episode of We Built This Brand to explore how AI is reshaping the creative industry. From building award-winning campaigns to leading an AI-native agency, Bob explains why human…
The best leaders aren't the ones who hold onto everything, they're the ones who empower others. In this clip, Jonathan Halley shares how his perspective on leadership has evolved and why becoming the kind of boss he always wanted to have is worth more than following the "safe" business playbook.
One grandmother had given up on reading because of low vision... Then her family installed this font. Now it's used by Canva, Google Fonts, and even Blue Origin. Sometimes changing lives starts with changing letters. Watch the full story.
Gear Acquisition Syndrome: the silent but deadly killer of most podcasts. Five new mics, a RØDECaster Pro 2, four Sony FX3s... and no idea what the show's about. Sound familiar? Most of the gear you have is probably good enough for the work you want to do. What's the worst…
When do you know you've "made it" as an entrepreneur? According to Jonathan Halley... you probably never stop asking yourself that question. In this clip, he shares why constant uncertainty isn't a weakness, it's often the mindset that drives growth, innovation, and long-term success.
Jonathan Halley didn't set out with a master plan to build one of East Tennessee's most recognized creative agencies, but a drone, a viral video, and a willingness to say yes changed everything. In this episode of We Built This Brand, Jonathan shares the story behind founding Big Slate Media,…
Jonathan Halley didn't set out with a master plan to build one of East Tennessee's most recognized creative agencies, but a drone, a viral video, and a willingness to say yes changed everything. In this episode of We Built This Brand, Jonathan shares the story behind founding Big Slate Media,…
Turns out it's one of the easiest fonts for new readers because each letter stands out. The catch? It might help kids... but your company's logo? Yeah, that's a hard no. So what if you could design a font that's just as readable without looking like a 5th-grade science fair…
In this episode of We Built This Brand, Chris sits down with Brad Scott, Founder and Principal of Applied Design, to explore how a rebranding project for the Braille Institute led to the creation of Atkinson Hyperlegible, an award-winning typeface designed to improve readability for people with low vision. Brad…
In this episode of We Built This Brand, Chris sits down with Mary Walker to talk about the hidden business side of nonprofits. From fundraising strategy and board leadership to navigating crises like COVID and government funding delays, Mary shares practical lessons on building sustainable organizations that can truly make…
When a business invests in you, it’s never “just a check.” It could be rent, payroll, or food on the table. In this conversation, we break down why taking that responsibility seriously matters, whether it’s $500 or $50,000. This is about trust, accountability, and showing up with real intent to…
What happens when brands give up control and trust the story? In this episode of We Built This Brand, Kirstin Falk of Breakwater Studios shares how award-winning, human-centered films are created without scripts, why uncertainty is the new normal for brands, and how powerful storytelling can build real emotional connection.…
In this conversation, we explore why authenticity is one of the most powerful tools in business and life. Being real, showing your struggles, and embracing who you truly are helps you build deeper connections and long-term impact—even if it doesn’t pay off immediately. We also discuss the value of discomfort,…
Andrew Parrott, founder of Logic Marketing and partner at Brainchild Creative, shares a raw and powerful story of addiction, recovery, and redemption, and how those experiences shaped his approach to business and branding. From homelessness and a near-fatal past to building a multi-faceted marketing and experiential agency, Andrew dives into…
How do you turn comfort into a brand? In this episode, we explore how La-Z-Boy reimagined its identity around “The Ahh Place” a feeling that guided everything from logo design to customer experience. Discover how blending legacy, modern design, and sensory branding helped transform a 100-year-old brand for today.
What if your brand wasn’t just seen… but felt? In this conversation, we dive into one of the boldest ideas in modern branding: creating a fully immersive brand experience, from visuals and motion to something unexpected… a branded scent. In an era where AI can generate almost anything, the real…
What does it take to reinvent a 100-year-old brand? In this episode or We Built This Brand, Diana “DQ” Quinmoen, Head of Design at Colle McVoy, shares how her team helped La-Z-Boy rediscover its soul and transform from a furniture brand into a full sensory experience. From brand scent and…
Chris Hill talks with Nashville creative Tom Woodward, founder of The Ability Machine, an organization helping people with disabilities work in professional creative environments. Tom also shares his incredible journey through advertising, including being one of the voices behind the iconic Budweiser frogs and working with legendary creators in Hollywood.
Tom Woodard spent decades shaping iconic advertising, from voicing the famous Budweiser frogs to producing national jingles for brands like Coca-Cola and McDonald’s. Now he’s channeling that creative experience into something bigger: The Ability Machine, a marketing initiative that intentionally collaborates with creatives with disabilities. In this episode of We…
What does it really take to turn creator passion into a sustainable business? In this episode of We Built this Brand, Becky Owen breaks down the reality behind the creator economy, from pricing your worth and avoiding burnout to why AI isn’t a strategy (and never should be). We explore…
Join Chris as he sits down with Halee Sprinkle, founder of Check Yourself Marketing, to explore the human side of social media. From the very origins of “social media” to the challenges of maintaining mental health in a digital world, Halee shares hard-earned insights on entrepreneurship, authenticity, AI, and community-driven…
As we close out the year, We Built This Brand takes a step back to reflect on the conversations that defined it. This special year-end recap revisits the moments, ideas, and voices that shaped our understanding of what it really takes to build something meaningful. From honest conversations about creativity,…
This clip dives into why stepping in front of the camera matters— for your company, your industry, and for keeping real human voices in the mix. We talk about pushing past discomfort, giving back, and balancing the creative self with the founder self. 👍 Like, subscribe, and share if it…
Chris, Gene, and Meg dive head-first into the great Thanksgiving struggle: our modern problems versus whatever our ancestors were complaining about while freezing in the woods.
