Time management tools are everywhere, so why are we still overwhelmed? Maybe planners, apps, and productivity systems aren’t really competing with each other. They’re all fighting the same enemy: stress, overwhelm, and the feeling that there’s never enough time.
What if better time management isn’t about doing more, but making room for what matters most? In this episode of We Built This Brand, Chris sits down with Samantha Lane, founder of Origami Day, to discuss how a life-changing surgery reshaped her relationship with time and inspired her to build…
Great brand work doesn’t mean changing everything. Sometimes, it means understanding what made a brand special in the first place. When working with Publix, the goal was to respect the history and identity of a brand that has been around for generations while helping craft the next chapter of its…
Everyone has access to the same AI tools, so what actually creates an advantage? Your data and your context. When AI is grounded in a strong, proprietary data set, the results become more relevant, consistent, and valuable. Because with tools like Claude, context is king, and the quality of what…
On this episode of We Built This Brand, Chris sits down with FIG founder Mark Figliulo and Chief Strategy Officer Amber Higgins to talk about the intersection of creativity, data, and storytelling. They break down Fig’s StoryData platform, how data can help creatives make stronger decisions, and why effectiveness matters…
Burnout can create more than exhaustion, it can increase vulnerability to risky decisions, especially when strong checks and balances aren’t in place. This conversation explores the connection between burnout, nonprofit financial controls, transparency, and the critical role of properly trained volunteer boards.
What happens when an Enneagram 8’s need for authenticity clashes with an Enneagram 3’s desire to control how they’re perceived? This conversation breaks down the tension between pushing for the “real” reaction and presenting the version of yourself you want others to see. The Enneagram isn’t a sword or a…
What if burnout has less to do with long hours and more to do with misalignment? In this episode of We Built This Brand, Chris sits down with Naomi Asher, founder of The Maven Consulting, leadership consultant, speaker, and author, to unpack the real causes of burnout and why so…
Bob Winter, Chief Creative Officer at Supergood and creator of Bud Light's legendary Real Men of Genius campaign, joins Chris on this episode of We Built This Brand to explore how AI is reshaping the creative industry. From building award-winning campaigns to leading an AI-native agency, Bob explains why human…
The best leaders aren't the ones who hold onto everything, they're the ones who empower others. In this clip, Jonathan Halley shares how his perspective on leadership has evolved and why becoming the kind of boss he always wanted to have is worth more than following the "safe" business playbook.
One grandmother had given up on reading because of low vision... Then her family installed this font. Now it's used by Canva, Google Fonts, and even Blue Origin. Sometimes changing lives starts with changing letters. Watch the full story.
Gear Acquisition Syndrome: the silent but deadly killer of most podcasts. Five new mics, a RØDECaster Pro 2, four Sony FX3s... and no idea what the show's about. Sound familiar? Most of the gear you have is probably good enough for the work you want to do. What's the worst…
When do you know you've "made it" as an entrepreneur? According to Jonathan Halley... you probably never stop asking yourself that question. In this clip, he shares why constant uncertainty isn't a weakness, it's often the mindset that drives growth, innovation, and long-term success.
Jonathan Halley didn't set out with a master plan to build one of East Tennessee's most recognized creative agencies, but a drone, a viral video, and a willingness to say yes changed everything. In this episode of We Built This Brand, Jonathan shares the story behind founding Big Slate Media,…
Jonathan Halley didn't set out with a master plan to build one of East Tennessee's most recognized creative agencies, but a drone, a viral video, and a willingness to say yes changed everything. In this episode of We Built This Brand, Jonathan shares the story behind founding Big Slate Media,…
Turns out it's one of the easiest fonts for new readers because each letter stands out. The catch? It might help kids... but your company's logo? Yeah, that's a hard no. So what if you could design a font that's just as readable without looking like a 5th-grade science fair…
In this episode of We Built This Brand, Chris sits down with Brad Scott, Founder and Principal of Applied Design, to explore how a rebranding project for the Braille Institute led to the creation of Atkinson Hyperlegible, an award-winning typeface designed to improve readability for people with low vision. Brad…
In this episode of We Built This Brand, Chris sits down with Mary Walker to talk about the hidden business side of nonprofits. From fundraising strategy and board leadership to navigating crises like COVID and government funding delays, Mary shares practical lessons on building sustainable organizations that can truly make…
When a business invests in you, it’s never “just a check.” It could be rent, payroll, or food on the table. In this conversation, we break down why taking that responsibility seriously matters, whether it’s $500 or $50,000. This is about trust, accountability, and showing up with real intent to…
What happens when brands give up control and trust the story? In this episode of We Built This Brand, Kirstin Falk of Breakwater Studios shares how award-winning, human-centered films are created without scripts, why uncertainty is the new normal for brands, and how powerful storytelling can build real emotional connection.…
In this conversation, we explore why authenticity is one of the most powerful tools in business and life. Being real, showing your struggles, and embracing who you truly are helps you build deeper connections and long-term impact—even if it doesn’t pay off immediately. We also discuss the value of discomfort,…
Andrew Parrott, founder of Logic Marketing and partner at Brainchild Creative, shares a raw and powerful story of addiction, recovery, and redemption, and how those experiences shaped his approach to business and branding. From homelessness and a near-fatal past to building a multi-faceted marketing and experiential agency, Andrew dives into…
How do you turn comfort into a brand? In this episode, we explore how La-Z-Boy reimagined its identity around “The Ahh Place” a feeling that guided everything from logo design to customer experience. Discover how blending legacy, modern design, and sensory branding helped transform a 100-year-old brand for today.
What if your brand wasn’t just seen… but felt? In this conversation, we dive into one of the boldest ideas in modern branding: creating a fully immersive brand experience, from visuals and motion to something unexpected… a branded scent. In an era where AI can generate almost anything, the real…
