In this episode of We Built This Brand, Chris sits down with Mary Walker to talk about the hidden business side of nonprofits. From fundraising strategy and board leadership to navigating crises like COVID and government funding delays, Mary shares practical lessons on building sustainable organizations that can truly make…
When a business invests in you, it’s never “just a check.” It could be rent, payroll, or food on the table. In this conversation, we break down why taking that responsibility seriously matters, whether it’s $500 or $50,000. This is about trust, accountability, and showing up with real intent to…
What happens when brands give up control and trust the story? In this episode of We Built This Brand, Kirstin Falk of Breakwater Studios shares how award-winning, human-centered films are created without scripts, why uncertainty is the new normal for brands, and how powerful storytelling can build real emotional connection.…
In this conversation, we explore why authenticity is one of the most powerful tools in business and life. Being real, showing your struggles, and embracing who you truly are helps you build deeper connections and long-term impact—even if it doesn’t pay off immediately. We also discuss the value of discomfort,…
Andrew Parrott, founder of Logic Marketing and partner at Brainchild Creative, shares a raw and powerful story of addiction, recovery, and redemption, and how those experiences shaped his approach to business and branding. From homelessness and a near-fatal past to building a multi-faceted marketing and experiential agency, Andrew dives into…
How do you turn comfort into a brand? In this episode, we explore how La-Z-Boy reimagined its identity around “The Ahh Place” a feeling that guided everything from logo design to customer experience. Discover how blending legacy, modern design, and sensory branding helped transform a 100-year-old brand for today.
What if your brand wasn’t just seen… but felt? In this conversation, we dive into one of the boldest ideas in modern branding: creating a fully immersive brand experience, from visuals and motion to something unexpected… a branded scent. In an era where AI can generate almost anything, the real…
What does it take to reinvent a 100-year-old brand? In this episode or We Built This Brand, Diana “DQ” Quinmoen, Head of Design at Colle McVoy, shares how her team helped La-Z-Boy rediscover its soul and transform from a furniture brand into a full sensory experience. From brand scent and…
Chris Hill talks with Nashville creative Tom Woodward, founder of The Ability Machine, an organization helping people with disabilities work in professional creative environments. Tom also shares his incredible journey through advertising, including being one of the voices behind the iconic Budweiser frogs and working with legendary creators in Hollywood.
Tom Woodard spent decades shaping iconic advertising, from voicing the famous Budweiser frogs to producing national jingles for brands like Coca-Cola and McDonald’s. Now he’s channeling that creative experience into something bigger: The Ability Machine, a marketing initiative that intentionally collaborates with creatives with disabilities. In this episode of We…
What does it really take to turn creator passion into a sustainable business? In this episode of We Built this Brand, Becky Owen breaks down the reality behind the creator economy, from pricing your worth and avoiding burnout to why AI isn’t a strategy (and never should be). We explore…
Join Chris as he sits down with Halee Sprinkle, founder of Check Yourself Marketing, to explore the human side of social media. From the very origins of “social media” to the challenges of maintaining mental health in a digital world, Halee shares hard-earned insights on entrepreneurship, authenticity, AI, and community-driven…
As we close out the year, We Built This Brand takes a step back to reflect on the conversations that defined it. This special year-end recap revisits the moments, ideas, and voices that shaped our understanding of what it really takes to build something meaningful. From honest conversations about creativity,…
This clip dives into why stepping in front of the camera matters— for your company, your industry, and for keeping real human voices in the mix. We talk about pushing past discomfort, giving back, and balancing the creative self with the founder self. 👍 Like, subscribe, and share if it…
Chris, Gene, and Meg dive head-first into the great Thanksgiving struggle: our modern problems versus whatever our ancestors were complaining about while freezing in the woods.
It’s not just about hype or aesthetics anymore, it’s about real business impact. In this clip, we dive into how influencer marketing is evolving and why it’s becoming one of the most powerful growth channels for restaurants.
Startups are living, breathing ecosystems, and we’re building something that changes the game. In this clip, we break down our upcoming AI-powered Influencer Selector. Tool: Restaurants can log in Browse creators instantly See projected ROI using real data Book influencers with zero back-and-forth Track performance and watch how close each…
In this episode of We Built This Brand, Chris chats with Vince Wang, Chief Marketing Officer at Mustard Love, the platform helping restaurants connect with local influencers and track real ROI. Vince shares how data-driven marketing and startup experience shaped his approach to influencer campaigns that actually drive business results.…
In this spooky episode, Meg, Chris, and Gene share their favorite creepy, mysterious, and hauntingly good podcasts, perfect for true crime fans, paranormal believers, and anyone who loves a good scare. From ghost stories to eerie mysteries and chilling investigations, we’re breaking down the shows that kept us hooked (and…
We’re wrapping up our LA interview series with a bang. Ty Randolph and Katie Soo join Chris Hill and Adhrucia Apana to talk brand leadership, creative growth, and what it really takes to stay ahead in a fast-changing world. Highlights: 00:00 Introduction and Guest Welcome 00:47 Meet the Guests: Katie…
Host Chris Hill talks with Adhrucia Apana and Charles Allen, co-founders of Curiosity Entertainment and Storyteller Publishing, about building brands through authentic storytelling. They explore why story is still king, how authenticity drives community, and what it takes to grow a creative brand in the age of AI. Listen now…
Join Chris Hill and Adhrucia as they sit down with Ted Schilowitz, a 40-year entertainment veteran who’s shaped the evolution of digital cinema, immersive experiences, and AI-driven storytelling. From his early days producing children’s TV in Florida to pioneering desktop video with Apple, co-founding Red Digital Cinema, and advising major…
Chris Hill and Adhrucia Apana sit down with Stacy Spikes, co-founder and CEO of MoviePass, to talk about disrupting Hollywood, rebuilding an iconic brand, and the launch of MoviePass’ new fantasy sports league for moviegoers. Stacy shares lessons from his incredible founder journey, what it takes to innovate in an…
In this episode, the crew visits one of the most unforgettable podcast episodes from Sasquatch Chronicles , a story so haunting you can feel the fear through your speakers. A thousand episodes deep, this show has covered it all, but this one stands out. A woman recounts an encounter that…
