With how much people love Kentucky bourbon so much, they come from all over the world to be a part of it. Katie Peninger of Lewis Communications talks about the honor of getting to work with the Kentucky Bourbon Trail. #marketing #podcast
Collaborating within your #marketing organization is key to building great #brands!
It’s time to hit the Kentucky Bourbon Trail! On this episode of "We Built This Brand," Chris sits down with Katie Peninger, VP Account Service at Lewis Communications. While her career started on the creative side, the collaborative culture at Lewis allows her to still be involved in the creative…
Starting an #ad agency while seven months seems pretty nuts, but it’s doable! Megan Brittain explains why it was necessary to help other working parents in the related video. #workingparent #marketing
When you’ve got great #branding, why shouldn’t you be obsessed with it? Megan Brittain explains why she loves THE MAYOR in the related video. #marketing #podcast
Between tugging heart (and shoe) strings, impressive auto body work, and selling phone plans with Ted Dansons, is there anything THE MAYOR can’t do? Check out the related video for Megan’s thoughts on these memorable, effective campaigns! #viralmarketing #podcast #teddanson
In this episode of We Built This Brand, Chris goes to THE MAYOR. Well, one of them at least. He sits down with Megan Brittain, Director of Account Management at THE MAYOR, to discuss her journey from her early career beginnings in Texas to her significant role at the upstart…
A lot can change in 30 years, but when it comes to marketing, there’s no need to reinvent the wheel. Luquire’s Chief Creative Officer Glen Hilzinger explains why it’s often best to keep it simple at the related video on this YT Short.
In 2009, Captain Sully Sullenberger saved the lives of more than 150 people aboard US Airways Flight 1549. Luquire’s Chief Creative Officer Glen Hilzinger shares why a museum honoring Captain Sully’s heroism is one of his favorite projects at this YT Short's related video!
Kindness and Candor: The secret sauce to marketing success. Luquire Chief Creative Officer Glen Hilzinger offers up the recipe and philosophy behind “Kindor” at this YT Short's related video!
The world of advertising can use a little more kindness and candor. On this episode, Chris is joined by Glen Hilzinger, the Chief Creative Officer at Luquire. Glen is recognized as one of the top copywriters in the world, and he shares his journey from art school to leading an…
We all love Sesame Street, but there’s always room for more in the neighborhood. Portal A’s Head of Strategy Aditi Rajvanshi talks about her work helping take “our favorite street” across the globe. https://www.webuiltthisbrand.com/brewing-awesome-online-content-with-aditi-rajvanshi/
YouTube is a part of our everyday lives, but that wasn’t always the case. Hear from Portal A’s Head of Strategy Aditi Rajvanshi about her experience on the Wild, Wild West of YouTube: https://www.webuiltthisbrand.com/brewing-awesome-online-content-with-aditi-rajvanshi/
20 years ago, YouTube changed the internet forever. One woman was there to see the platform evolve. On this episode of We Built This Brand, Chris is joined by Aditi Rajvanshi, Head of Strategy for Portal A and a renowned expert in the content creation industry. Aditi shares her fascinating…
A beloved comedian + a popular pizza + a whole lot of chicken wings = the recipe to success. Hear from GSD&M’s Nick Adams about what went into crafting the viral Pizza Hut hold music. https://www.webuiltthisbrand.com/creatively-winging-it-with-nick-adams/
Sometimes, you just got to be willing to put yourself out there. Hear how Nick Adams went from mail room work to a viral sensation with GSD&M: https://www.webuiltthisbrand.com/creatively-winging-it-with-nick-adams/
It’s a viral sensation, all thanks to people being put on hold. Nick Adams is a versatile copywriter and the brains behind the renowned Pizza Hut chicken wing song. He started his journey in the mailroom at GSD&M, but his persistence and creativity led him to become a writer, crafting…
Whether it’s top-down or bottom-up, both are key to reaching your target audience. Archrival CEO and Co-Founder Clint Runge explains. https://www.webuiltthisbrand.com/tapping-into-the-fountain-of-youth-with-clint-runge/
After half a decade as an agency, Archrival decided it was time to take the bull by the horns. CEO and Co-Founder Clint Runge recounts the turning point for his company. https://www.webuiltthisbrand.com/tapping-into-the-fountain-of-youth-with-clint-runge/
Appealing to your audience is the name of the game in marketing, but what do you do when they’re critical and hard to reach? Enter Clint Runge, the CEO and Co-Founder of Archrival. For decades now, Clint has had his finger on the pulse of what young adults want out…
Sometimes the best advertising campaigns are the simplest. Dustin Artz breaks down how Familiar Creatures is helping people start their fitness journeys. https://www.webuiltthisbrand.com/outsmarting-brand-behemoths-with-dustin-artz/
You might think mayo is a “boring” condiment, but Duke’s is all about challenging that perception. Familiar Creatures Co-Founder Dustin Artz reveals the “secret sauce” to the company’s advertising blitz. https://www.webuiltthisbrand.com/outsmarting-brand-behemoths-with-dustin-artz/
The world of advertising and marketing is all about standing out, and Dustin Artz is helping spearhead innovative campaigns for noteworthy brands. As a co-founder at Familiar Creatures, he’s dedicated his career to outsmarting the industry’s brand behemoths. On this episode of We Built This Brand, Dustin shares some of…
Questions are bound to pop up when you’re looking inward. Bonnie Casamassima explains how to decipher your intuition in this all-new We Built This Brand: https://www.webuiltthisbrand.com/finding-your-intuition-with-bonnie-casamassima/
