Hollywood just schooled us in branding 🎬 Greg Logan stared at the Hollywood sign and thought: This is the cheat code. Studios spend billions to make us care about a hero, ride every twist, and yes… even buy the toys. He took that formula and applied it to brands. The…
🎬 The secret to hooking your audience? Start with their greatest tension — the thing that makes them say, "Oh my God, yes. You get me. That’s my life." Then show how you solve it. And finally… end with their greatest love — no you, no pitch, just their happy…
In this episode of We Built This Brand, Joshua Kopac shares his unique journey, starting with being expelled from high school at 13 for hacking and building a million-dollar business by 16. After a life-changing car accident, he shifted his mindset and approach. Now the founder of Be Kept Up,…
In this episode of We Built This Brand, Joshua Kopac shares his unique journey, starting with being expelled from high school at 13 for hacking and building a million-dollar business by 16. After a life-changing car accident, he shifted his mindset and approach. Now the founder of Be Kept Up,…
Are you familiar with quiet luxury that meets chaos? Our guest, Patrick Collins shares his favorite branding trend right now where refined brands are introducing a bit of weirdness while staying polished. 🎧 Full conversation on We Built This Brand https://www.webuiltthisbrand.com/the-serendipitous-path-to-brand-strategy-with-patrick-collins/
While most strategists study business, Patrick Collins studied people, and it made all the difference. Patrick from Some Odd Pilot turned his unconventional background in women's studies into a superpower for understanding what makes people tick, and what makes brands stick. In this episode, Chris explores Patrick's journey from academic…
What happens when a creative team is given permission to break every rule in tourism marketing? You get one of the most iconic campaigns in advertising history. In this episode, Chris sits down with Arnie DiGeorge, Executive Vice President and “New Agency Animal” at R&R Partners, the agency behind Las…
Are you ready to join The Rebellion? On this episode, Chris talks to Dale Dupree. You may know him as The Copier Warrior, but today, he’s the Founder and leader of The Sales Rebellion. To say that Dale thinks outside of the box would be an understatement. Once the lead…
An all-new An all-new episode of We Built This Brand? Sounds Fun! Chris talks with Alex Gangi, Partner, COO, and Head of Production at Sounds Fun, a creative studio known for its embrace of innovative marketing strategies. Alex shares how his passion for film morphed into leading production at a…
Nothing inspires imagination quite like a spaceship. On this episode, Chris talks with Lizz Behler, the Senior Vice President of Brand and Offerings at SPCSHP. Lizz opens up about her background and how it led her on the journey to helping rebrand the former Big Spaceship (and why the new…
For some people, it’s very hard to hold on to sentimental jewelry from former relationships. In some cases, it’s even harder to let those pieces go if they finally decide to sell them. On this episode, Chris is joined by Brittany Lacey and Stephanie Burset, the founders of For Richer…
What’s your brand’s vision? Does your brand even have a vision? In this enlightening episode, Chris chats with Sunny Bonnell, CEO and Co-Founder of Motto, for an engaging discussion on visionary leadership and brand culture. Sunny shares her inspiring entrepreneurial journey, which began with a bold leap out of vet…
