Brand Building Episodes

What happens when a creative team is given permission to break every rule in tourism marketing? You get one of the most iconic campaigns in advertising history. In this episode, Chris sits down with Arnie DiGeorge, Executive Vice President and “New Agency Animal” at R&R Partners, the agency behind Las Vegas’s legendary “What Happens Here, Stays Here” campaign. For 29 years, Arnie has helped transform Vegas from a tourist stop into a global cultural brand rooted in fantasy, freedom, and emotiona...

Rebranding your business can be an exciting process where you reorient it into something greater than before. However, change isn’t always easy. Paul Sponcia of the IT Company knows a thing or two about change and the growing pains it can bring. In this episode, we learn the story of how he transformed CSK Technologies into The IT Company, including the reasons for the rebrand, the rebranding process, and the growth that followed. Show Highlights (3:50) Paul’s background in the IT services in...

Welcome back! In this episode, Chris explores the exciting career and entrepreneurial journey of Lori Asbury, founder and CEO of CMOco. Lori shares her journey from a journalist to a seasoned marketing executive at HGTV and, eventually, to launching her successful marketing agency. She discusses the nuances of building a business in a highly competitive industry, her strategies for embracing digital marketing innovations, and the challenges and rewards of rebranding her company. Lori also shares...

In this fun episode of We Built This Brand, we chat with Kelsey Miller, the founder of 'Klosets by Kelsey.' Kelsey shares how she turned her passion for organizing and styling from a hobby into her full-time job. She explains the incredible physical and emotional benefits of having a neat and tidy space, highlighting how organization can transform our lives. To make her services accessible to a broad audience, Kelsey offers special packages tailored to fit everyone's needs. Additionally, she pro...

Andrew Ellis, the founder of U Brew Coffee Company, sits down with Chris to discuss his entrepreneurial leap into the coffee business. From the origins of U Brew to Andrew's vision for a coffee community, this episode illuminates the struggles and triumphs of starting a coffee business. Chris and Andrew then embark on an immersive coffee cupping session, giving listeners a taste of U Brew's commitment to their craft and community. About Andrew Ellis: Andrew Ellis is a passionate advocate for...

In this episode of We Built This Brand, Chris introduces Ozzy Garner, the founder of Advirtis. Ozzy shares his startup journey, from launching his business during the pandemic to celebrating crucial milestones like finding the talent. He emphasizes the importance of learning time management skills, finding work-life balance as an entrepreneur, and his plans for the future of Advirtis. This engaging conversation offers insights into building a brand as a bootstrapped business, the value of specia...