April 17, 2024

Transforming Spaces To Transform Lives With Kelsey Miller

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We Built This Brand

In this fun episode of We Built This Brand, we chat with Kelsey Miller, the founder of 'Klosets by Kelsey.' Kelsey shares how she turned her passion for organizing and styling from a hobby into her full-time job. She explains the incredible physical and emotional benefits of having a neat and tidy space, highlighting how organization can transform our lives. To make her services accessible to a broad audience, Kelsey offers special packages tailored to fit everyone's needs. Additionally, she provides details about her upcoming online course, her active involvement in the Knoxville community, and her current favorite brand!

Show Highlights: 

(00:00) Introduction to Kelsey Miller, Owner Of Klosets by Kelsey

(02:09) Kelsey shares why she started her organizing business and her background in fashion merchandising

(04:02) How Kelsey transitioned her idea from a side project to a full-fledged business

(06:32) The moment Of Validation for Kelsey’s business 

(07:45) Services offered by Klosets by Kelsey, including personal and interior styling

(09:47) Kelsey's target market and Kloset by Kelsey’s evolution into a lifestyle brand

(13:22) Kelsey's involvement with local nonprofits and the importance of giving back

(15:50) Kelsey's thoughts on personal branding and styling

(18:19) Explaining What capsule wardrobing and its benefits for daily dressing

(19:01) Upcoming projects for Klosets by Kelsey, including a virtual course

(21:04) Kelsey's favorite brands and how they align with her business and personal life

(22:48) Closing remarks and where to find Kelsey online


Links Referenced: 

Klosets by Kelsey Website: https://www.klosetsbykelsey.com/

Kloset by Kelsey’s Facebook: https://www.facebook.com/klosetsbykelseym

Kelsey’s LinkedIn: https://www.linkedin.com/in/kelsey-alexandra-miller/

Kelsey’s Instagram: https://www.instagram.com/klosetsbykelsey/

Transcript

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When did you take that leap to move from

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just doing the business, you know, on

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the side to actually being full time?

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Oh, honey, I just did it.

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Oh, you just did it.

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Okay.

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Awesome.

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Welcome to We Build This Brand.

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I'm your host as always, Chris Hill.

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And today on the podcast,

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we're talking to Kelsey Miller.

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She's the founder of Klosets by

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Kelsey, which is a business focused

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on organizing, styling, and personal

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shopping that's based right here in

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my hometown of Knoxville, Tennessee.

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Now, she's had a lot of experience

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organizing, styling, and

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personal shopping for her friends

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and family for a long time.

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And just in the past few years, she has

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finally turned that into a business.

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So in this episode, we're going to

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talk about her journey, what led

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her to start this business, what

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led her to leave her corporate job.

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And we're going to talk about all

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the challenges that come with that.

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She also gives me some great fashion

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advice and some organizational tips.

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And of course, it wouldn't

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be a branding podcast without

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some branding in it, right?

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We talk about personal branding,

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we talk about fashion, and of

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course, we're going to commiserate

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about the challenges of running a

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small business while we're at it.

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So, I think you'll really enjoy this one.

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I had a lot of fun.

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Kelsey's a great host, she was a great

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guest, and just love the opportunity

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to interview her on this episode.

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So, without further ado, here's my

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conversation with Kelsey Miller.

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Alrighty, well, welcome back.

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I'm joined today by Kelsey Miller.

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Kelsey, thank you for joining us.

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Thank you so much for coming into my

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home and doing what you do, sharing

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people's stories, and especially local.

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And I think that's amazing.

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So thank you for having me a part of it.

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I can tell you do interior design.

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In fact, your business

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is Klosets by Kelsey.

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Yes.

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Yeah, I do.

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I feel like a little bit of everything.

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I'm a true Aquarius.

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I'm very creative, unique and kind

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of go to the beat of my own drum.

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But, uh, yeah, I love all things.

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Design, fashion, interior.

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I just truly believe that if you surround

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yourself with things and items that

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you love and bring you joy, That just

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kind of, you know, goes through the

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mind, body, and spirit of yourself.

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That's awesome.

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Yes.

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That's really neat.

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So how did, how did all

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of this get started?

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Well, so it started actually when I

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was very, very young, when my parents

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were going through a divorce, actually.

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So I think through a lot of therapy,

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I realized that organizing, you know,

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And keeping things tidy was my way to

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control my environment and seeing how

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order and organizing made me feel better.

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I just, I love that feeling

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and I want, wanted to create a

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business where I can help others.

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Find that space of like calm and look

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at organizing as something not scary,

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it's more of a therapeutic system.

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I get, I get that.

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We didn't have you come in, but we

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did have just some housekeepers come

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in and clean our house over Christmas

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season, and I did it as a gift to my

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wife because she's a school teacher,

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we have two kids, really busy, and

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it was just, It was a load off.

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Like it was a, they were there for longer

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than they expected to be, but we had

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a lot to do, but it was really good.

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And I can definitely, definitely tell

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and definitely attest to like that

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mental health that comes with keeping a

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space organized and clean and, and nice.

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There's just something about

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walking into a space that's prepared

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and ready where you just go, Oh

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yeah,

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I'm here.

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And everything's where it should be.

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This is nice.

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Life is stressful enough, so if

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I can help my clients maintain

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a stress free lifestyle.

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through my organizing services, through

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styling or personal shopping, then

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I'm doing my purpose, my life's work.

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That's awesome.

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So, so it started when you were

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young, inspired you, and then where

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did it actually become a business?

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How did you start getting paid for it?

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After college, I went to MTSU.

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I went to school for fashion

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merchandising, and I learned so much.

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I loved it, but I thought I wanted to

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be a buyer, and so after college, I

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worked for this boutique that I adore

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and still shop with, and I was the

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store manager and assistant buyer there.

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And I love the aspect of working with

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my clients and I would style them and

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pick out personalized outfits for them

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and seeing how that made a difference in

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their lives and gave them so much joy,

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made them feel good about themselves.

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I realized that I'm supposed to

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do something along those lines.

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So then that kind of evolved to, well,

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you know, my clients would come to me and

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tell me, Oh my gosh, my closet's a mess.

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And I'm like, I organized

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my sweaters on a weekend.

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I would love to come.

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and help you do a closet edit and see what

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you need, see what you need to get rid of.

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So there we started a service with that

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boutique that they still use to this day.

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They do a closet edit and styling

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service still, which is great.

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So that's really how it got started.

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But of course, when you're young, and I

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just never thought this could be a career

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and be a business, but it really took

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off in 2020 when I was actually a sales

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rep for a fashion company in Atlanta.

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Loved it, worked with buyers, so I

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went on the opposite side of the table.

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And, because I was like, you know

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what, I don't really like these

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spreadsheets, and buying and being

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in control of all this inventory.

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So, I love people, I love clothes,

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and I was like, heck, let's do this.

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So fun, loved it.

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But when COVID hit, I couldn't travel

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anymore and my family and friends knew I

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did organizing as a hobby and enjoyed it.

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So they would call me and be like,

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Kelsey, can you please come and

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just help me pick out an outfit

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or My living room is a wreck.

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The toy situation and the kids room,

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you know, so when that started happening

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and just clicked, I was like, wow,

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I could turn this into a business.

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Never really thought my hobby

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or a passion could do that.

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So that's how it kind of got started.

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That's really cool.

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So it turned into, it went from a a hobby

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into being more of a full time business.

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And so, at what point did you

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realize this is something?

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It's not just a hobby or a side hustle.

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Like, at what point did you have

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that moment of, what I call, moment

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of validation in your business where

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you're like, okay, I can do this and

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I don't have to do this other job?

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Yes.

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So, um, I believe that getting validation

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from my clients and the people that I

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was working with, they would tell me

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that I was changing their daily life.

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I was making their quality of life better.

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So to me, that is more than any

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amount of money I could make.

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You know, like, that's, I'm

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just very purpose driven.

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And so that was just validation for me.

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All right, you have got

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to continue to do this.

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Like, you're making a

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difference in people's lives.

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And you love what you do.

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And it brings you joy in them joy.

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That's, that's really cool.

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So you're, you're not just, you're

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not working like you're not just

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like a housekeeping service or you're

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not just custom designing closets.

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I think when I first heard the name,

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my thought went to, Oh, are you doing

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like custom design closets for people?

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But it sounds like this

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is really more of a.

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a personalized service.

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Yeah, it's very much so.

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So, basically, I do home

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organizing, personal and interior

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styling, and personal shopping.

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So, it's more of a

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creative avenue as well.

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Okay, and in what, when you mean

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personal interior, what about

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the personal aspects of it?

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Like, how, what, what are you focused on?

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What do you, how do you approach

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that with people to personalize?

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So we all have unique qualities about

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us, and we all have something that

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makes us smile, that gives us a spark.

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And I try to put that in the home

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and put that into the wardrobe.

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And that normally comes

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along with creating order.

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I think everyone wants to have

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some sort of order in their life.

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And so helping them come up with a system

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that works with their everyday life.

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while also adding some flair and

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color, whatever that may be, that

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is, you know, what they want.

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And that's what I want for my client.

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So moving beyond just when you

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got started, like you've got the

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validation, you got the business.

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When did you take that leap to move from

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just doing the business, you know, on

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the side to actually being full time?

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Oh, honey, I just did it.

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Oh, you just did it.

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Okay.

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Awesome.

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It was, you know, I've just realized that.

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00:09:11,479 --> 00:09:15,000
I have this entrepreneur spirit in me, and

257
00:09:15,350 --> 00:09:17,470
I'm the only person holding myself back.

258
00:09:18,070 --> 00:09:20,189
So, I just have to do it.

259
00:09:20,210 --> 00:09:23,869
And I think sometimes you just

260
00:09:23,869 --> 00:09:25,909
have to take a risk in order

261
00:09:25,909 --> 00:09:27,560
to see if you fail or succeed.

262
00:09:27,560 --> 00:09:29,039
And that's the feedback from the

263
00:09:29,040 --> 00:09:31,380
universe that you get, you know,

264
00:09:31,380 --> 00:09:33,675
like, You never know unless you try.

265
00:09:34,105 --> 00:09:36,935
So, at least if I tried, I did

266
00:09:36,954 --> 00:09:38,835
something that I love, you know.

267
00:09:39,645 --> 00:09:41,904
So, we're talking about helping

268
00:09:41,904 --> 00:09:44,705
personalize for people's style, people's

269
00:09:44,705 --> 00:09:47,525
homes, all these different things.

270
00:09:47,595 --> 00:09:49,774
What kind of market do you really serve?

271
00:09:49,774 --> 00:09:50,634
Like, who are, who is

272
00:09:50,635 --> 00:09:51,804
your target customer?

273
00:09:51,925 --> 00:09:54,605
So, with my target market, I

274
00:09:54,775 --> 00:09:56,335
have evolved, I think, more into

275
00:09:56,335 --> 00:09:59,144
a lifestyle brand and business.

276
00:09:59,154 --> 00:10:02,574
So, this is catered towards, I would

277
00:10:02,574 --> 00:10:08,175
say mainly women in their 30s all the

278
00:10:08,175 --> 00:10:11,584
way to, oh my gosh, even 60s, 70s,

279
00:10:11,844 --> 00:10:16,215
because I would say my services applied

280
00:10:16,255 --> 00:10:19,815
to major milestones in people's lives.

281
00:10:20,044 --> 00:10:22,334
So a lot of time it's someone's

282
00:10:22,334 --> 00:10:23,824
getting married, someone just bought

283
00:10:23,824 --> 00:10:27,395
a house, um, the kids are graduating,

284
00:10:27,425 --> 00:10:29,685
they're out of the house, new baby.

285
00:10:30,155 --> 00:10:31,535
Or even it could be, you know,

286
00:10:31,545 --> 00:10:33,125
my husband died, my wife died.

287
00:10:33,324 --> 00:10:36,064
It's all very situational.

288
00:10:36,114 --> 00:10:38,025
So I definitely think it

289
00:10:38,025 --> 00:10:40,834
applies to a wide range when it

290
00:10:40,835 --> 00:10:42,484
comes to age, which is great.

291
00:10:42,784 --> 00:10:45,874
And I think that also my demographic

292
00:10:45,885 --> 00:10:48,165
is obviously someone that does

293
00:10:48,174 --> 00:10:50,465
have, you know, a disposable income.

294
00:10:50,954 --> 00:10:53,475
It is a bit of a luxury service, but

295
00:10:53,515 --> 00:10:55,615
I tell my clients, you deserve luxury.

296
00:10:55,935 --> 00:10:56,965
Honey, you deserve to

297
00:10:56,965 --> 00:10:57,905
have a peace of mind.

298
00:10:57,905 --> 00:10:58,705
You deserve to look good

299
00:10:58,705 --> 00:10:59,805
and feel good in your home.

300
00:11:00,744 --> 00:11:03,425
You know, um, but what's great is I do

301
00:11:03,425 --> 00:11:06,255
offer customizable packages, so, you

302
00:11:06,255 --> 00:11:07,914
know, if budget is an issue, I will do

303
00:11:07,914 --> 00:11:10,014
my best to try to help you as best as

304
00:11:10,015 --> 00:11:11,814
I can with the budget that you have.

305
00:11:11,864 --> 00:11:12,514
That's awesome.

306
00:11:12,944 --> 00:11:15,284
Um, on your website and in your

307
00:11:15,344 --> 00:11:16,795
branding, because this is We Built

308
00:11:16,795 --> 00:11:18,505
This Brand, I noticed that your

309
00:11:18,515 --> 00:11:21,415
tagline is, A New Space, A New You.

310
00:11:21,785 --> 00:11:22,684
Where did that come from?

311
00:11:22,694 --> 00:11:22,755
Thank you.

312
00:11:23,935 --> 00:11:25,445
I don't know, really.

313
00:11:25,445 --> 00:11:26,925
I mean, I think it just kind of

314
00:11:26,975 --> 00:11:29,765
came to me whenever I just have

315
00:11:29,775 --> 00:11:33,035
like personally organized my space.

316
00:11:33,625 --> 00:11:35,365
I've realized I'm like, Oh my gosh,

317
00:11:35,375 --> 00:11:37,095
like what I just did and created,

318
00:11:37,175 --> 00:11:39,314
I created literally a new space

319
00:11:39,375 --> 00:11:41,315
and I feel like a new person.

320
00:11:41,684 --> 00:11:45,125
So I want my clients to feel that way too,

321
00:11:45,525 --> 00:11:48,555
because It is, it is a lifestyle change.

322
00:11:48,555 --> 00:11:51,085
Like you're changing a lot, you know,

323
00:11:51,145 --> 00:11:52,745
like whenever you are going through

324
00:11:52,745 --> 00:11:55,265
this process and I even feel like, you

325
00:11:55,265 --> 00:11:59,105
know, the tagline will evolve into a,

326
00:11:59,295 --> 00:12:01,074
you know, a different approach too.

327
00:12:01,074 --> 00:12:02,355
It's like, not just a

328
00:12:02,355 --> 00:12:03,944
new space, a new you.

329
00:12:03,944 --> 00:12:04,174
It's.

330
00:12:04,930 --> 00:12:08,040
You know, a new environment, a new being.

331
00:12:08,360 --> 00:12:11,729
Um, so yeah, that's kind of where it came

332
00:12:11,729 --> 00:12:14,030
from and will slowly evolve, I'm sure.

333
00:12:14,229 --> 00:12:15,770
How is the brand evolving today?

334
00:12:15,859 --> 00:12:17,900
As my business grows, I feel like you

335
00:12:17,910 --> 00:12:22,130
have to brand differently a little bit.

336
00:12:22,329 --> 00:12:23,910
You know, like I said, I feel like I'm

337
00:12:23,929 --> 00:12:26,350
gearing more towards being a lifestyle.

338
00:12:26,680 --> 00:12:28,490
Brand because a lot of people are like, Oh

339
00:12:28,490 --> 00:12:30,140
my gosh, where do you get your products?

340
00:12:30,140 --> 00:12:31,820
Where do you get your clothing?

341
00:12:32,180 --> 00:12:34,430
And, you know, I've realized

342
00:12:34,450 --> 00:12:36,170
doing this that some people

343
00:12:36,170 --> 00:12:37,240
just don't know where to shop.

344
00:12:37,810 --> 00:12:39,810
People don't know how to find the right

345
00:12:39,810 --> 00:12:42,239
products that is going to work with

346
00:12:42,239 --> 00:12:45,000
their everyday life or that makes sense.

347
00:12:45,349 --> 00:12:48,090
So I think with like the branding

348
00:12:48,090 --> 00:12:51,760
approach, it's really kind of evolving

349
00:12:51,850 --> 00:12:55,580
more towards, I think, kind of like

350
00:12:56,105 --> 00:12:58,315
Elevating your life, if that makes

351
00:12:58,315 --> 00:13:00,955
sense, like more of an elevated

352
00:13:01,095 --> 00:13:04,735
lifestyle, elevated look, elevated space.

353
00:13:04,745 --> 00:13:05,654
So that's kind of where

354
00:13:05,655 --> 00:13:07,954
my brand is going towards.

355
00:13:07,964 --> 00:13:09,624
Like, I think I want to be called

356
00:13:09,624 --> 00:13:12,035
like the elevated queen, you know?

357
00:13:12,095 --> 00:13:14,415
Like, just elevating your life, honey.

358
00:13:14,425 --> 00:13:15,615
Mind, body, and spirit.

359
00:13:15,615 --> 00:13:16,735
Here we come, you know?

360
00:13:16,984 --> 00:13:17,204
Yeah.

361
00:13:17,305 --> 00:13:17,785
I love that.

362
00:13:17,785 --> 00:13:18,724
The elevated queen.

363
00:13:19,535 --> 00:13:19,915
Yes.

364
00:13:19,964 --> 00:13:20,285
All right.

365
00:13:20,295 --> 00:13:22,204
So before we started recording, you

366
00:13:22,204 --> 00:13:23,545
mentioned that you're doing some, I

367
00:13:23,545 --> 00:13:25,704
think, non profit or some philanthropic

368
00:13:27,024 --> 00:13:28,284
work, if I can get my words out.

369
00:13:28,734 --> 00:13:29,385
Tell me about that.

370
00:13:29,385 --> 00:13:29,994
What are you doing?

371
00:13:30,035 --> 00:13:30,484
Yeah.

372
00:13:30,484 --> 00:13:33,335
So with my business, And

373
00:13:33,335 --> 00:13:35,435
just also personally, I am

374
00:13:35,455 --> 00:13:37,314
all about paying it forward.

375
00:13:37,685 --> 00:13:40,935
And just because something you don't

376
00:13:40,944 --> 00:13:43,405
use anymore, or that doesn't give you

377
00:13:43,405 --> 00:13:45,684
joy anymore, doesn't mean that that

378
00:13:45,684 --> 00:13:47,084
can be passed on to someone else.

379
00:13:47,354 --> 00:13:48,574
So I try to reduce, reuse,

380
00:13:48,574 --> 00:13:49,985
recycle as much as possible.

381
00:13:49,994 --> 00:13:54,979
Clothing, Um, Food, Interior,

382
00:13:55,360 --> 00:13:56,750
Furniture, whatever.

383
00:13:56,939 --> 00:13:58,420
So I work with a lot of local

384
00:13:58,420 --> 00:14:00,449
nonprofits here in Knoxville.

385
00:14:00,630 --> 00:14:03,029
Those that, that are very dear to me

386
00:14:03,029 --> 00:14:04,619
that I really work with, and I think

387
00:14:04,619 --> 00:14:06,119
they make a huge difference in people's

388
00:14:06,119 --> 00:14:09,280
lives, is Ladies of Charity, great

389
00:14:09,290 --> 00:14:11,020
organization, as well as CareCuts.

390
00:14:11,359 --> 00:14:14,209
So, they help a lot of people in the

391
00:14:14,209 --> 00:14:16,780
homeless community, oh, and I also

392
00:14:16,780 --> 00:14:19,160
work with, um, some halfway houses.

393
00:14:19,564 --> 00:14:21,245
So help people get, you

394
00:14:21,245 --> 00:14:22,694
know, back on their feet.

395
00:14:22,964 --> 00:14:25,665
So, and also just knowing that I

396
00:14:25,665 --> 00:14:28,495
work with local charities and all of

397
00:14:28,755 --> 00:14:30,454
their stuff is going to be donated.

398
00:14:30,795 --> 00:14:33,025
It helps, I think, trigger something

399
00:14:33,025 --> 00:14:34,485
in the client's mind that's like, oh

400
00:14:34,485 --> 00:14:36,715
wow, like, I don't have to keep this.

401
00:14:36,715 --> 00:14:37,964
I don't have to have this guilt

402
00:14:38,014 --> 00:14:38,895
of getting rid of it because

403
00:14:38,895 --> 00:14:40,465
it's going to help someone else.

404
00:14:41,125 --> 00:14:42,785
So I think that's something that's

405
00:14:42,785 --> 00:14:44,705
a part of my mission that's very

406
00:14:44,705 --> 00:14:46,865
important is just to continue to.

407
00:14:48,350 --> 00:14:51,190
I mean, look at all the, the makeover

408
00:14:51,280 --> 00:14:52,470
shows you see where they take like

409
00:14:52,470 --> 00:14:53,880
a homeless person and they clean

410
00:14:53,880 --> 00:14:56,349
them up and get back on their feet

411
00:14:56,349 --> 00:14:57,800
and go out for a job interview.

412
00:14:57,800 --> 00:15:00,600
I mean, just that restyling, that update,

413
00:15:00,610 --> 00:15:02,199
all that stuff makes a big difference.

414
00:15:02,200 --> 00:15:02,589
Yeah.

415
00:15:02,589 --> 00:15:03,919
And it's kind of like what I

416
00:15:04,030 --> 00:15:05,839
do, but you know what I mean?

417
00:15:05,839 --> 00:15:07,220
So it's just, I don't know.

418
00:15:07,220 --> 00:15:08,680
I just think it's a beautiful.

419
00:15:08,955 --> 00:15:10,725
Just rendition of what you

420
00:15:10,725 --> 00:15:11,785
can do to change people's

421
00:15:11,785 --> 00:15:13,135
lives in just different ways.

422
00:15:13,295 --> 00:15:14,595
Yeah, it's nice because it's a

423
00:15:14,595 --> 00:15:16,285
natural extension of your business.

424
00:15:16,285 --> 00:15:17,455
Like it's something you're already

425
00:15:17,455 --> 00:15:18,985
doing, you're already in this world,

426
00:15:18,995 --> 00:15:20,535
and then you're helping make sure

427
00:15:20,535 --> 00:15:21,585
that things don't go to waste.

428
00:15:21,594 --> 00:15:21,874
Yeah.

429
00:15:22,415 --> 00:15:24,254
As you, you know, move into becoming a

430
00:15:24,254 --> 00:15:26,034
parent and all that, you're going to find

431
00:15:26,300 --> 00:15:28,180
That kids go through clothing like crazy.

432
00:15:28,620 --> 00:15:30,050
One of the biggest things for our

433
00:15:30,050 --> 00:15:31,610
family has been that people have

434
00:15:31,610 --> 00:15:33,690
just shared clothing with us.

435
00:15:33,690 --> 00:15:35,270
Because it's like, well, our child, you

436
00:15:35,270 --> 00:15:36,470
know, grew out of that in two weeks.

437
00:15:36,890 --> 00:15:39,280
So, now it's ours for a week and a half.

438
00:15:39,309 --> 00:15:40,490
Yeah, yeah.

439
00:15:40,540 --> 00:15:42,760
Until, until it gets used again.

440
00:15:42,769 --> 00:15:43,759
But yeah, that's, that's

441
00:15:43,759 --> 00:15:44,559
really neat to see.

442
00:15:44,560 --> 00:15:45,810
And, um, that's really awesome

443
00:15:45,820 --> 00:15:46,400
that you're doing that.

444
00:15:46,439 --> 00:15:47,090
Thank you.

445
00:15:47,130 --> 00:15:47,510
Yeah.

446
00:15:47,540 --> 00:15:48,990
We touched on personal branding

447
00:15:48,990 --> 00:15:50,390
a little bit, personal styling.

448
00:15:50,670 --> 00:15:53,409
What is your philosophy on personal

449
00:15:53,420 --> 00:15:55,040
branding, personal styling?

450
00:15:55,100 --> 00:15:57,080
Or how do the two combine?

451
00:15:57,440 --> 00:15:58,580
Like in my business,

452
00:15:58,580 --> 00:16:00,380
or just my client, or?

453
00:16:00,450 --> 00:16:01,060
Everything.

454
00:16:01,220 --> 00:16:02,930
Your thesis.

455
00:16:03,030 --> 00:16:04,520
Oh my gosh.

456
00:16:04,580 --> 00:16:06,700
Um, I think just being

457
00:16:06,790 --> 00:16:08,470
unapologetically yourself.

458
00:16:09,120 --> 00:16:12,610
And because no one is Kelsey.

459
00:16:12,630 --> 00:16:13,970
No one is Chris.

460
00:16:14,370 --> 00:16:16,580
And I think people need to find

461
00:16:16,580 --> 00:16:17,569
that within themselves, their

462
00:16:17,569 --> 00:16:19,490
individuality and what makes them them.

463
00:16:19,880 --> 00:16:21,800
and run with it because there's

464
00:16:21,830 --> 00:16:23,780
nothing better than a confident

465
00:16:23,780 --> 00:16:25,600
person no matter where you're from,

466
00:16:25,610 --> 00:16:27,430
what you look like, what you have.

467
00:16:28,250 --> 00:16:30,740
So, and I just, I think that's also just

468
00:16:30,740 --> 00:16:32,800
a part of my branding and my business.

469
00:16:32,819 --> 00:16:35,630
I tried to help my clients find that.

470
00:16:35,700 --> 00:16:39,600
Are there any tips for maybe

471
00:16:39,600 --> 00:16:41,290
those listeners out there that

472
00:16:41,320 --> 00:16:43,220
might want some help with personal

473
00:16:43,220 --> 00:16:44,870
branding or personal styling?

474
00:16:45,010 --> 00:16:46,150
Absolutely.

475
00:16:46,190 --> 00:16:49,590
I think finding inspiration is key.

476
00:16:49,720 --> 00:16:51,800
And I mean, you can find that in,

477
00:16:52,180 --> 00:16:54,459
oh my gosh, social media, Pinterest,

478
00:16:54,480 --> 00:16:56,430
you know, I find a lot in Pinterest,

479
00:16:56,460 --> 00:16:58,600
magazines, even celebrities.

480
00:16:58,600 --> 00:17:01,120
You know, I often ask my clients

481
00:17:01,390 --> 00:17:05,395
if they Had an idea of who they

482
00:17:05,395 --> 00:17:07,224
would like to emulate as far as the

483
00:17:07,224 --> 00:17:09,279
celebrity goes, like, who would it be?

484
00:17:10,139 --> 00:17:10,829
What about for you?

485
00:17:11,089 --> 00:17:11,139
Tell me.

486
00:17:11,230 --> 00:17:12,389
That's a great question.

487
00:17:12,399 --> 00:17:14,450
Celebrity I would want to emulate.

488
00:17:14,510 --> 00:17:15,710
Probably Conan O'Brien.

489
00:17:15,710 --> 00:17:16,849
We're talking podcasting.

490
00:17:16,859 --> 00:17:18,450
Like, I love what he's, how he's managed

491
00:17:18,450 --> 00:17:21,700
to go from talk TV to, you know, to that.

492
00:17:21,740 --> 00:17:22,980
I don't know that he has the best style.

493
00:17:22,980 --> 00:17:23,980
So maybe Stephen Colbert.

494
00:17:24,200 --> 00:17:24,659
He's more.

495
00:17:25,200 --> 00:17:25,869
Oh, yes.

496
00:17:25,890 --> 00:17:28,000
I love him and his personality is like

497
00:17:28,039 --> 00:17:31,500
fun and like quirky, you know, so with

498
00:17:31,510 --> 00:17:33,890
you telling me that it's like, Oh, okay.

499
00:17:33,890 --> 00:17:34,629
So.

500
00:17:35,145 --> 00:17:39,064
I'm thinking we need, you know, like

501
00:17:39,075 --> 00:17:41,754
a really cool, like tailored blazer,

502
00:17:41,895 --> 00:17:43,934
you know, we need some nice denim.

503
00:17:43,945 --> 00:17:46,314
We need a really good crisp button down.

504
00:17:46,654 --> 00:17:48,085
You know, we need some really

505
00:17:48,085 --> 00:17:50,065
good Gucci looking loafers.

506
00:17:50,324 --> 00:17:51,074
You know what I mean?

507
00:17:51,074 --> 00:17:52,174
But you know, adding your

508
00:17:52,174 --> 00:17:54,555
own flair to it, you know.

509
00:17:55,250 --> 00:17:57,810
So just finding inspiration and that,

510
00:17:57,820 --> 00:18:00,100
and it just like makes my head like

511
00:18:00,100 --> 00:18:01,899
these wheels spin because I just

512
00:18:01,899 --> 00:18:05,789
love creating and helping people

513
00:18:06,139 --> 00:18:08,070
find pieces that make them feel

514
00:18:08,129 --> 00:18:10,229
good and comfortable and confident.

515
00:18:10,929 --> 00:18:12,059
Yeah, I get that.

516
00:18:12,059 --> 00:18:13,719
I mean, it takes a lot to be comfortable

517
00:18:13,719 --> 00:18:15,330
in your own skin, comfortable in.

518
00:18:15,910 --> 00:18:17,450
the clothes you wear and, you

519
00:18:17,450 --> 00:18:18,700
know, finding clothes that

520
00:18:18,700 --> 00:18:19,820
fit and make sense for you.

521
00:18:19,820 --> 00:18:21,700
I think the biggest challenge though

522
00:18:21,760 --> 00:18:24,210
that my clients have is just finding

523
00:18:24,220 --> 00:18:26,330
like an everyday outfit and I've

524
00:18:26,330 --> 00:18:29,510
realized capsule wardrobing has been

525
00:18:29,780 --> 00:18:32,190
very key in helping me with my clients.

526
00:18:32,210 --> 00:18:32,490
What is that?

527
00:18:32,940 --> 00:18:34,389
So capsule wardrobing is where

528
00:18:34,389 --> 00:18:37,139
you have just some of the basics.

529
00:18:37,399 --> 00:18:40,110
So your basic T shirt, white,

530
00:18:40,110 --> 00:18:43,000
black, gray, basic denim, basic

531
00:18:43,040 --> 00:18:44,740
boot, black boot, Chelsea boot,

532
00:18:44,930 --> 00:18:46,560
you know, just having the checklist

533
00:18:46,560 --> 00:18:48,420
so then you can interchange those.

534
00:18:48,790 --> 00:18:49,629
It makes it easier so you

535
00:18:49,629 --> 00:18:50,699
don't have to think about it.

536
00:18:51,019 --> 00:18:51,849
That makes a lot of sense.

537
00:18:51,870 --> 00:18:54,149
I am not a fashion forward person.

538
00:18:54,150 --> 00:18:55,549
Oh,

539
00:18:55,549 --> 00:18:56,820
I will help you anytime.

540
00:18:57,209 --> 00:18:58,549
Okay, I might be calling

541
00:18:58,549 --> 00:18:59,259
you up after this.

542
00:19:00,459 --> 00:19:01,149
Love it.

543
00:19:01,249 --> 00:19:01,870
Well, very cool.

544
00:19:01,870 --> 00:19:03,489
So what, what is the next

545
00:19:03,519 --> 00:19:05,179
evolution of Klosets by Kelsey?

546
00:19:05,179 --> 00:19:07,059
What's coming next for your business?

547
00:19:07,120 --> 00:19:10,149
Yeah, so in May, I'm actually going to

548
00:19:10,149 --> 00:19:15,000
be launching a virtual course, a service.

549
00:19:15,259 --> 00:19:18,530
So I am really excited.

550
00:19:18,530 --> 00:19:19,860
It's gonna be super fun.

551
00:19:20,120 --> 00:19:22,199
So basically, we're going to be

552
00:19:22,199 --> 00:19:24,470
just starting with your closet.

553
00:19:24,579 --> 00:19:26,500
And sometimes it's really hard for

554
00:19:26,510 --> 00:19:28,090
people to start with just because

555
00:19:28,429 --> 00:19:30,040
I try to tell my clients to start

556
00:19:30,040 --> 00:19:32,800
small, start with a place that doesn't

557
00:19:32,810 --> 00:19:34,290
have a lot of sentimental value.

558
00:19:34,560 --> 00:19:37,060
So, I think the first week we will

559
00:19:37,060 --> 00:19:39,570
do probably like a junk drawer, just

560
00:19:39,570 --> 00:19:41,500
to kind of like get your toe in the

561
00:19:41,500 --> 00:19:43,400
water and go through the process

562
00:19:43,400 --> 00:19:45,230
a little bit and how that works.

563
00:19:45,700 --> 00:19:48,169
And, yeah, I'm really excited.

564
00:19:48,170 --> 00:19:50,720
So, I'm hoping the virtual aspect will

565
00:19:50,750 --> 00:19:52,249
kind of help me connect with people

566
00:19:52,250 --> 00:19:55,237
outside of Knoxville and maybe just

567
00:19:55,237 --> 00:19:57,232
also introduce my business, myself,

568
00:19:57,232 --> 00:19:59,190
my brand to new potential clients.

569
00:19:59,210 --> 00:20:00,280
Even though it's virtual, maybe

570
00:20:00,280 --> 00:20:01,450
they might have me in their home.

571
00:20:01,729 --> 00:20:03,695
Um, Yeah, and I think it's just another

572
00:20:03,695 --> 00:20:05,695
great way for me to get feedback about

573
00:20:05,945 --> 00:20:08,495
my business and how to improve it and

574
00:20:08,505 --> 00:20:10,315
what clients want and what they need.

575
00:20:10,494 --> 00:20:11,935
And I mean that's, that's a need.

576
00:20:11,935 --> 00:20:13,744
There's people all over that aren't

577
00:20:13,744 --> 00:20:15,764
necessarily in Knoxville or maybe can't

578
00:20:15,764 --> 00:20:17,134
get out of their home for one reason or

579
00:20:17,135 --> 00:20:19,444
another and having that ability to have

580
00:20:19,445 --> 00:20:20,774
you come and help is really awesome.

581
00:20:20,775 --> 00:20:23,035
Yeah, I, I'm very excited about

582
00:20:23,035 --> 00:20:25,235
it and I think another Aspect of

583
00:20:25,235 --> 00:20:28,605
it is people get a little insecure

584
00:20:28,605 --> 00:20:30,985
about their space or embarrassed.

585
00:20:31,215 --> 00:20:32,735
So sometimes, I mean, it's hard

586
00:20:32,775 --> 00:20:33,994
when a stranger comes into your

587
00:20:33,994 --> 00:20:35,624
home and goes through your things.

588
00:20:35,895 --> 00:20:38,785
So I'm hoping like this can help them,

589
00:20:38,824 --> 00:20:40,174
I think, feel a little bit, a little bit

590
00:20:40,175 --> 00:20:43,040
more comfortable as well, because You

591
00:20:43,040 --> 00:20:45,060
know, my clients, whenever I work with

592
00:20:45,060 --> 00:20:47,380
them, they go through their things so

593
00:20:47,380 --> 00:20:48,680
much easier, but it's just because they

594
00:20:48,680 --> 00:20:50,690
have a helping hand, like a guiding voice.

595
00:20:51,080 --> 00:20:53,330
So, hopefully, just virtually, I

596
00:20:53,330 --> 00:20:55,960
can also do that for my clients.

597
00:20:56,120 --> 00:20:57,839
One of my last questions, and I always

598
00:20:57,839 --> 00:20:59,699
like to ask this on the podcast, is

599
00:20:59,750 --> 00:21:02,360
what brand, and you being in fashion

600
00:21:02,360 --> 00:21:03,330
and all this, I'm sure you're gonna

601
00:21:03,330 --> 00:21:04,699
have a very interesting answer.

602
00:21:04,730 --> 00:21:05,929
What brand would you say is the

603
00:21:05,929 --> 00:21:07,639
brand you most admire right now?

604
00:21:08,010 --> 00:21:10,440
You know, that is so hard.

605
00:21:11,595 --> 00:21:14,045
I've been thinking about it a lot because

606
00:21:14,125 --> 00:21:18,665
I absolutely adore clothing and brands.

607
00:21:18,714 --> 00:21:22,175
But I would say currently and in my

608
00:21:22,175 --> 00:21:25,274
state that I'm in, my pregnancy, I

609
00:21:25,274 --> 00:21:28,685
would definitely say The Gap because

610
00:21:28,895 --> 00:21:31,665
they have great basics and they are

611
00:21:31,665 --> 00:21:35,615
maternity friendly as well as free people.

612
00:21:35,645 --> 00:21:37,575
Oh my gosh, I mean their flowy

613
00:21:37,575 --> 00:21:40,725
dresses, are amazing and they

614
00:21:40,725 --> 00:21:43,305
have these like spandex rompers.

615
00:21:43,585 --> 00:21:45,735
So I would say yeah, Free People

616
00:21:45,805 --> 00:21:47,974
and Gap currently because that is

617
00:21:47,974 --> 00:21:49,905
what's currently fitting my body

618
00:21:49,905 --> 00:21:51,515
type that I'm getting used to.

619
00:21:54,164 --> 00:21:54,564
Yeah.

620
00:21:54,664 --> 00:21:55,654
All part of the process.

621
00:21:55,684 --> 00:21:56,324
Yes.

622
00:21:56,364 --> 00:21:58,575
Gap's a brand I've liked for a while.

623
00:21:59,070 --> 00:22:00,420
for clothes and stuff and,

624
00:22:00,430 --> 00:22:01,790
um, I think they're tied to

625
00:22:01,790 --> 00:22:02,710
Banana Republic, aren't they?

626
00:22:03,170 --> 00:22:04,450
Yeah, they're under the same umbrella.

627
00:22:04,460 --> 00:22:04,980
Yeah, and I

628
00:22:04,990 --> 00:22:06,370
have fallen in love with Banana

629
00:22:06,370 --> 00:22:08,110
Republic jeans, so that's

630
00:22:08,129 --> 00:22:09,680
Yeah, it's good quality stuff.

631
00:22:09,680 --> 00:22:09,970
Yeah,

632
00:22:10,040 --> 00:22:10,390
yeah.

633
00:22:10,439 --> 00:22:12,020
Yeah, I'm sad they took, took out,

634
00:22:12,069 --> 00:22:13,450
took the one out of the mall, though.

635
00:22:13,609 --> 00:22:14,179
Absurd.

636
00:22:14,210 --> 00:22:14,550
Yeah.

637
00:22:14,599 --> 00:22:16,640
Yeah, I don't understand the logic.

638
00:22:16,680 --> 00:22:18,809
Totally awful decision, but whatever.

639
00:22:18,909 --> 00:22:20,790
They made it and, uh, yeah, we

640
00:22:20,790 --> 00:22:22,140
have to buy online now, I guess.

641
00:22:22,200 --> 00:22:23,330
I mean, that's the thing.

642
00:22:23,330 --> 00:22:26,165
Like, maternity, it is Absolutely a

643
00:22:26,165 --> 00:22:28,745
tragedy when I see some maternity things,

644
00:22:28,774 --> 00:22:30,544
I'm like, we do not want to dress like

645
00:22:30,544 --> 00:22:33,155
that, you know, so I've had to venture

646
00:22:33,155 --> 00:22:35,394
online and, you know, people think just

647
00:22:35,395 --> 00:22:36,915
because I love clothes and love shopping

648
00:22:36,915 --> 00:22:39,995
that I like online shopping, I'm very much

649
00:22:39,995 --> 00:22:42,654
like a touch, feel, try on type of person,

650
00:22:42,675 --> 00:22:44,919
you know, so that's been, that's been, you

651
00:22:44,919 --> 00:22:46,205
know, a little bit of a change, but yeah.

652
00:22:47,304 --> 00:22:47,665
Whatever.

653
00:22:47,665 --> 00:22:48,114
It's fine.

654
00:22:48,504 --> 00:22:49,374
Well, Kelsey, thank you

655
00:22:49,374 --> 00:22:50,364
so much for coming on.

656
00:22:50,425 --> 00:22:51,895
Uh, before we go, I wanna make sure

657
00:22:51,895 --> 00:22:53,334
that you get a chance to promote

658
00:22:53,334 --> 00:22:54,864
anything that you want to promote.

659
00:22:54,864 --> 00:22:56,334
So tell us, I think your

660
00:22:56,395 --> 00:22:58,254
new online course Yes.

661
00:22:58,254 --> 00:22:59,304
Is what we wanna talk about.

662
00:22:59,304 --> 00:23:00,534
But if there's anything else,

663
00:23:00,534 --> 00:23:01,554
and of course social media,

664
00:23:01,560 --> 00:23:02,725
where can people find you?

665
00:23:02,814 --> 00:23:04,435
Yes, I'm on all the

666
00:23:04,435 --> 00:23:06,745
socials Klosets by Kelsey.

667
00:23:07,104 --> 00:23:08,995
Um, you can also go to Klosets by

668
00:23:08,995 --> 00:23:11,905
Kelsey.com and that's Closets with a K.

669
00:23:12,490 --> 00:23:14,230
So, you know, K by K, you

670
00:23:14,230 --> 00:23:15,420
know, a little tagline.

671
00:23:16,110 --> 00:23:17,320
You got to keep it catchy.

672
00:23:17,720 --> 00:23:20,020
And, um, so yeah, and you can

673
00:23:20,030 --> 00:23:22,699
also fill out an inquiry form if

674
00:23:22,699 --> 00:23:23,670
you're interested in any of my

675
00:23:23,670 --> 00:23:25,379
services or have any questions.

676
00:23:25,380 --> 00:23:26,800
I would love to help and connect.

677
00:23:26,800 --> 00:23:27,109
ISKRA

678
00:23:27,110 --> 00:23:27,600
All righty.

679
00:23:27,919 --> 00:23:29,079
Well, Kelsey, thank you

680
00:23:29,080 --> 00:23:30,019
so much for coming on.

681
00:23:30,029 --> 00:23:30,079
KELSEY

682
00:23:30,080 --> 00:23:30,870
Thank you, Chris.

683
00:23:30,870 --> 00:23:31,990
Oh my gosh, and I admire

684
00:23:31,990 --> 00:23:33,720
your podcast voice so much.

685
00:23:34,010 --> 00:23:35,370
You have such a good podcast voice.

686
00:23:35,804 --> 00:23:36,865
I'm going to listen to this and be like,

687
00:23:36,905 --> 00:23:40,504
Oh my gosh, that Hick Grawl, yikes.

688
00:23:40,574 --> 00:23:41,804
Oh no, you

689
00:23:41,804 --> 00:23:42,915
sound great and we'll

690
00:23:42,915 --> 00:23:43,895
make you sound great too.

691
00:23:44,465 --> 00:23:44,844
Perfect.

692
00:23:44,844 --> 00:23:46,024
Thank the Lord for editing.

693
00:23:46,064 --> 00:23:46,514
Okay, great.

694
00:23:46,514 --> 00:23:47,044
That's what we do.

695
00:23:47,185 --> 00:23:47,534
All right.

696
00:23:47,665 --> 00:23:48,375
Thank you so much.

697
00:23:48,435 --> 00:23:49,034
Yay.

698
00:23:49,044 --> 00:23:49,475
Thank you.

699
00:23:49,475 --> 00:23:49,945
So fun.