Marketing Episodes

What happens when a creative team is given permission to break every rule in tourism marketing? You get one of the most iconic campaigns in advertising history. In this episode, Chris sits down with Arnie DiGeorge, Executive Vice President and “New Agency Animal” at R&R Partners, the agency behind Las Vegas’s legendary “What Happens Here, Stays Here” campaign. For 29 years, Arnie has helped transform Vegas from a tourist stop into a global cultural brand rooted in fantasy, freedom, and emotiona...

In this fun episode of We Built This Brand, we chat with Kelsey Miller, the founder of 'Klosets by Kelsey.' Kelsey shares how she turned her passion for organizing and styling from a hobby into her full-time job. She explains the incredible physical and emotional benefits of having a neat and tidy space, highlighting how organization can transform our lives. To make her services accessible to a broad audience, Kelsey offers special packages tailored to fit everyone's needs. Additionally, she pro...

In this episode, Taylar Fetzner, co-host of the Creeps and Crimes Podcast, opens up about her journey with her best friend, Morgan Mounts, from sharing a fascination for spooky stories, conspiracies, and true crime to launching a successful podcast. Taylar delves into her show's beginnings, the power of a single TikTok video in attracting a vast audience, and the evolution of her podcast's appearance to mirror their authentic selves, ensuring a genuine connection with their audience. Taylar unve...

We’re joined by Victory Harbin, the creative force behind The Social Brand in this episode of WBTB. Victory takes us through her journey from art student to marketing expert, sharing the story of her business's natural growth and her passion for purposeful branding and building genuine human connections. Victory opens up about the lessons she learned from trying to scale her business too quickly during the pandemic and underscores the importance of our well-being in achieving true success. We al...

Kelly Fletcher is the owner of Fletcher Marketing PR, an agency that has worked with brands of all sizes, from local businesses to Fortune 500 companies. On this episode of We Built This Brand, Kelly shares why she feels business is personal, and the mindset that she’s built to overcome the setbacks and challenges of building an agency from scratch. Chris and Kelly explore how the skills for building a brand and building a business differ, and Kelly shares why it was important to her to focus on...

Asterios Kokkinos, a freelance creative director and copywriter who works in the advertising industry, joins me on this episode of We Built This Brand to discuss one of the most challenging and critical elements of building a brand - getting people to pay attention to you. Asterios shares how he was able to break into advertising through his stand-up comedy career, and how humor not only helps develop effective content but also drives relationships and projects forward. We discuss the risks bran...

In this episode of We Built This Brand, Chris is joined by Jess Gutman, Creative Director at Big Slate Media. Jess reveals what it’s been like to see the company grow from its early days (she’s employee #3), and is able to share unique insights on how building a brand from scratch is an ever-evolving process. If there’s one big lesson you can take away from this conversation, it’s to embrace whatever it is you’re weirdly passionate about because that’s your superpower. Jess is a self-described “...