We Built This Brand

We Built This Brand

We Built This Brand explores the origins, evolution, and impact of brands through conversations with entrepreneurs, CEOs, and marketing experts.

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Recent Episodes

Aug. 27, 2025

How Iconic Campaigns Shape Culture with James Bray

Join Chris as he sits down with James, Executive Creative Director at Arnold, to explore the art of building unforgettable brands. Inspired at 14 by a single Nike ad, James went on to shape work at legendary agencies like DDB...

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Aug. 14, 2025

Beyond the Buzzword of Storytelling with Greg Logan

On this episode we sit down with Greg Logan, an award-winning creative director turned reality TV creator, to explore why so many brands talk about “storytelling” but rarely know how to do it. From his early days at Leo Burne...

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July 30, 2025

How Life’s Setbacks Built a Better Entrepreneur with Joshua Kopac

In this episode of We Built This Brand, Joshua Kopac shares his unique journey, starting with being expelled from high school at 13 for hacking and building a million-dollar business by 16. After a life-changing car accident,...

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July 10, 2025

The Serendipitous Path to Brand Strategy with Patrick Collins

While many strategists study business, Patrick Collins studied people, and it made all the difference. He turned his unconventional background in gender studies and his experience growing up in a large family into a superpowe...

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June 25, 2025

Beyond The Vegas Strip With Arnie DiGeorge

What happens when a creative team is given permission to break every rule in tourism marketing? You get one of the most iconic campaigns in advertising history. In this episode, Chris sits down with Arnie DiGeorge, Executive ...

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June 4, 2025

Leading The Sales Rebellion with Dale Dupree

Are you ready to join The Rebellion? On this episode, Chris talks to Dale Dupree. You may know him as The Copier Warrior , but today, he’s the Founder and leader of The Sales Rebellion. To say that Dale thinks outside of the ...

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