The riskiest thing you can do is be ignorable.
No matter how the landscape shifts, your focus is making sure clients feel empowered to take risks.
Data can support bold ideas, but it should never replace them. If we let efficiency and scale take the lead, we lose our way.
At the end of the day, creativity is still the ultimate differentiator. Everything else should play a supporting role.
👉 Watch the full episode here: https://youtu.be/wc9vq5YjPNM