In this episode of We Built This Brand, Joshua Kopac shares his unique journey, starting with being expelled from high school at 13 for hacking and building a million-dollar business by 16. After a life-changing car accident, he shifted his mindset and approach. Now the founder of Be Kept Up, a digital marketing agency focused on affiliate marketing, Joshua talks about the power of adaptability, building systems, and how AI is transforming business. His story is one of resilience, gratitude, and preparing for the future.
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Show Highlights
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00:00 Introduction and Guest Welcome
00:45 Joshua's Early Entrepreneurial Journey
03:40 High School Challenges and Early Success
05:04 First Major Business Success
10:15 Founding Be Kept Up
12:36 The Philosophy Behind Be Kept Up
15:03 Navigating Life's Challenges
22:03 Moment of Validation in Business
23:14 The Importance of Gratitude in Sales
29:50 The Impact of AI on Various Industries
38:59 Admiring Tesla's Entrepreneurial Journey
41:13 Conclusion and Contact Information
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About Patrick Collins
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Joshua Kopac is the visionary founder of Be Kept Up, a specialized boutique digital marketing agency built on the pillars of hard work, integrity, and resilience. With a career that began at just 14 years old, Joshua's entrepreneurial journey started with the launch of "Ripped Wallet," a Get Paid To (GPT) platform that connected advertisers with users. After successfully selling the platform in 2008, he reinvested the proceeds into "Elite Commission," a network designed to bridge advertisers and publishers. Joshua's business acumen has been honed through years of experience in managing and creating networks, monetizing digital inventory, and forging strategic fintech partnerships. As VP of Sales at Prodege, he led a portfolio that generated over $70 million in revenue in just four years, achieving +25% YoY growth in 2022, even amidst economic uncertainty. His leadership played a key role in Prodege's acquisition by Great Hill Partners for over $1 billion. The idea for Be Kept Up was born in 2013, when Joshua, reflecting on his personal and professional experiences, conceived a brand that would embody his philosophy of living life to the fullest. Be Kept Up is not just a digital marketing agency-it's a movement that empowers businesses to reach new heights by applying the proven formula for success: a combination of resilience, integrity, and relentless effort. With Be Kept Up, Joshua is committed to guiding partners and clients through the challenges of modern business, helping them not only survive but thrive. At Be Kept Up, success isn't just about achieving goals-it's about setting a new standard for what's possible.
Joshua Kopac is the founder of Be Kept Up, a boutique digital marketing agency helping brands scale through strategic affiliate partnerships. A recognized expert in performance marketing, Joshua launched his first platform at 14, later founding Elite Commission and serving as VP of Sales at Prodege, where he helped drive $70M+ in revenue and supported a $1B+ acquisition. Today, he helps brands build, optimize, and scale affiliate programs rooted in resilience, integrity, and high performance.
~~Links~~
LinkedIn: Joshua Kopac: https://www.linkedin.com/in/joshuakopac/
Website: bekeptup.com
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