In this episode of We Built This Brand, Chris chats with Vince Wang, Chief Marketing Officer at Mustard Love, the platform helping restaurants connect with local influencers and track real ROI.
Vince shares how data-driven marketing and startup experience shaped his approach to influencer campaigns that actually drive business results. A must-listen for marketers, restaurant owners, and creators looking to turn influence into measurable impact.
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Show Highlights
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(00:21) Meet Vince Wang
(01:25) Vince's Journey into Marketing
(02:09) First Role and Performance Marketing
(03:51) Joining Mustard Love
(04:28) The Evolution of Mustard Love
(05:14) Why the Name Mustard Love?
(06:08) What is Mustard Love?
(07:39) Influencer Strategy and Success Stories
(08:20) Micro-Influencers and Local Impact
(11:52) Automating Influencer Campaigns
(18:50) Future of Influencer Marketing
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About Vince Wang
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Vince Wang is a seasoned growth marketing executive with over 20 years of experience in the technology sector, including two successful exits. He has led high-impact B2B and B2C campaigns across search, social, email, programmatic, and emerging platforms, managing budgets over $100 million. A Harvard Business School alumnus, Vince is known for his strong leadership and emotional intelligence, and he actively supports sustainability and inclusivity through board roles in ESG-focused organizations.
~~Links~~
LinkedIn: Vince Wang: https://www.linkedin.com/in/vincewang/
Website: https://www.mustard.love/
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