LA Trip Ep. 4: Resilience, Storytelling & the Art of Reinvention with Lesley Paterson

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Um, well welcome to b We built this brand.

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I'm your host Chris Hill, and with me today is my co-host is Adhrucia.

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Hi.

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I am the host of Conversations with Curiosity.

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I'm so happy to be on.

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We build this, we we build that brand.

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There you go.

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We built brand's.

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That's brand a twist brand.

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Well, thank you.

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Um, and today our guest is Lesley Patterson of Brave Art.

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And Lesley, you've got quite the career.

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Quite just, I was looking over everything you've done

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and where you're at and I'm just like, that is just

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so many different things all in one that is possible.

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I know I'm

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a desperate overachiever, what can I tell you?

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I am like that Horrible A type personality.

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Yeah.

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Yeah.

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Absolutely.

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Absolutely.

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Um, so, so you, I mean, you have a background in, um, triathlons.

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You are a world champion at that as well, which is fascinating.

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Tell me, tell me.

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'cause it's not just normal like Iron Man, it's something else too, isn't it?

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No, it's

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completely different.

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I was a five time world champion in off-road

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triathlon, so that's swimming in an ocean or a lake.

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It's then mountain biking on trails and then trail running.

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Mm-hmm.

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So, um, and there was a, a kind of World

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series or there currently is a World Series.

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Races all over the world, culminates in a world championship and yeah, got to

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travel the world, do crazy shit, uh, be out in nature, which I love, love, love.

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Yeah.

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That, that makes it so fun.

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And, um, yeah, I was always like, I always told people like, I could

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do a triathlon if it wasn't for the running, like I'm flatfooted.

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Terrible.

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You could just walk it.

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You see, this is the thing.

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You could just walk it and plenty of triathletes do.

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Really?

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Yeah.

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Oh, big time.

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Big time.

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Yeah.

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You need to reconsider you.

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You do.

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And there's shorter triathlons as well, so I bet

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you I could train you to be able to run a 5K.

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Wow.

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Bet you this just

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took a turn.

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This is a i I. I would love to take you up on that honestly.

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Done, done,

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done, done.

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I need to get in better shape myself anyway.

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I've got a bum knee so that, that makes it a little better.

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We'll figure it out.

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But we figure it out.

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There's a way.

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There's a

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will, there's a way.

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Absolutely.

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Um, but yeah, no, I swam growing up and um, yeah, I was

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a big swimmer and um, I noticed you played rugby too.

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I did.

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I know I was,

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um, actually the only girl on an all boys team.

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That's awesome.

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So it was wicked.

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It was great.

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Yeah.

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I

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played from the age of, um, seven to 12.

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Okay.

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And just loved to get dirty basically, and then beat up in boys.

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Yeah.

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So, and the thing is, is I wasn't actually that

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much smaller now than I, sorry, then than I am now.

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It is.

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So, you know, I was actually comparable to the boys.

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Gotcha.

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Um, but I just didn't grow that much.

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So, but it set really set me up actually to be incredibly tough and resilient.

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Yeah.

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And then, you know, sort of get used to standing out, being

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laughed at and being pointed at and, and, and d digging in and,

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and mastering what I loved about it and being part of a team.

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Yeah.

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Rather than worrying about sort of what people were thinking about me.

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Yeah.

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Yeah.

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One of my, one of my mentalities in businesses.

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Rucking mall like that is very much how I think of like, anytime I go

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through something difficult, it's like I'm in the ruck in the mall.

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I just gotta keep it going.

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That's it.

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Keep that ball moving forward.

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So

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it's true.

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It's true.

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That's, oh, that's a great one.

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Yeah, that's, that's a T-shirt.

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Okay.

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That's my T, that's my new T-shirt.

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That's a brave art t-shirt.

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Rock and mall.

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Awesome.

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I love it.

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Yeah.

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And now you, you run a film and television company, brave Art Entertainment.

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Yes.

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Tell us how that happened.

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Tell us the journey to becoming a founder.

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So,

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yeah, so I studied my undergraduate and graduate in theater

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and film at the same time as being a, a professional athlete.

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Mm-hmm.

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And so it's always been, you know, in my DNA and so I was kind of

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producing and writing and developing my skills at the same time.

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Um.

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But had optioned the rights to a big book all quiet in the Western front.

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Mm-hmm.

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And that took about 16 years to get off the ground.

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And uh, luckily it got off the ground right at the same time as I was

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kind of retiring from sport and 16 years, 16 years long body time.

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Wow.

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But, you know, we stuck with it and that has kind of helped

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us to really, uh, launch the company with a great team.

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And I started it actually with my husband.

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Been who's since passed away.

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Um, but we were writing partners and had some sort of content in there already.

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And then I've brought in this amazing team and yeah,

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we're just, we're building it out really quickly.

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We're doing incredible things.

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We've got a wonderful slate and a great mission,

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and it's, it's, it's incredibly exciting times.

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Tell us about

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building the Brave Art brand.

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Yeah.

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So really the stories that we tell, um, I'd say they're ones of resilience

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and of, uh, muscular, poetic, um, and at the heart of our company.

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Is a writing story first.

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Mm-hmm.

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So we have a writer's room within the company.

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So almost like this brain trust that comes together to

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really develop and shepherd the story from start to finish.

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'cause what we found personally and within the team is that this

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intersection between creativity and the business side is kind of broken.

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Um, and so we are wanting to be that conduit.

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Tween amazing storytelling and the business side.

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Mm-hmm.

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Um, and so really offering that as a service to other companies in terms of

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script writing and, you know, story shepherding through the entire process.

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And at the same time developing our own IP as well.

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Um, because everybody knows that it starts with a great script,

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right?

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And yet nobody's willing.

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To really do the development behind it.

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Mm. Because they see that as the riskiest part.

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Mm-hmm.

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And yet that's a part that starts everything.

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And is the genesis of it being a success?

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Yeah.

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So we feel as a company that's our special sauce.

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And, um, we're tapping into something I think that is missing.

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Um, so yeah, we're building it out like that.

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It's, it's kind of exciting.

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Yeah.

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I, I think original stories are.

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One of the hardest things to find these days, like finding original

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creative work, finding original, um, stories to still tell it.

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It's, it's a, there's a plethora of them out there, right?

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But everybody wants the, the, the hottest young adult fiction

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series to become the next movie series or the next, the.

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Which is, which is fine, right?

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I think it's like you want original stories, but at the same time, it doesn't

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matter, whatever the genre is or whatever the story is or whatever the IP is.

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At Braver, what we focus on is why are we telling this story?

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Mm-hmm.

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What's our why and why are we telling it now?

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And so if that sort of is your orientation for creating something great,

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um, then it's always gonna be relevant and it's always gonna have purpose.

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Um, and therefore it's always gonna land no

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matter what that story is and what that genre is.

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And that's a difference.

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So it's all about excellence of the craft.

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Mm-hmm.

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At the heart of it.

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Um, and that's what's gonna set us apart from other people.

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Yeah.

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Because

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what you find is in the industry is there's a lot of industry people

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that are maybe on the business side and not on the craft side.

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Mm-hmm.

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They wouldn't know what a good story is or what

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a good script is if it slapped him on the face.

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You know, because they're not, that's not

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their, that's not their, um, specialty.

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Right.

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And, but unfortunately they don't know.

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It's not their specialty, they think it is.

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Mm-hmm.

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So I feel like that is our specialty.

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So if we can marry that with a business side, then we're off to a winner.

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When you're building those original pieces of IP versus established

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pieces of ip, as someone who's specifically focusing on the

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development, what is the, or is there a secret sauce or a way that

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you are approaching, uh, building that IP up so that those people

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who do, who do sit on the business side, uh, find it attractive?

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Is there a special sauce?

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I'm sure many people who are listening are gonna say yes.

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Great when you have the best selling novel, but what happens

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when it is an original story that you guys really believe in?

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How are we kind of forming that and, and helping build that up for the market?

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Right.

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So I think at the heart of it, certainly for

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me, and I think for the rest of my team is, um.

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Having a story that says something mm-hmm.

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About what is going on in today's society, and that's at the heart of it.

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And then building around that, uh, the craft of that screenplay of that story.

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So that means, uh, an amazing concept that means, uh,

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a genre that fits that concept and that is marketable.

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Uh, that means creating incredible characters.

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Mm-hmm.

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That means having compelling, compelling conflict drive your story.

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So there's like, there's so many parts that come together.

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It's like this mathematical problem that you have to

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solve, but you can't have the audience see it, and then

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you have to do it in a way that is original and unique.

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Mm-hmm.

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Um, so.

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All of that to say, um, I think it's, it's gotta say something about what's

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going on in today in some fashion, and that, that, that peppers every scene,

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every character, every arc, uh, and, and the arc of the story as well.

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What are the greatest issues that you've found as a development team

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taking stories into the market right now for, uh, filmmakers who are

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watching or storytellers who might be interested in working with you?

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What are the issues of the pitfalls that

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you see with the current industry that, um.

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That you Yeah.

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That really are things that you're working around and working towards solving.

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Totally.

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So maybe I'll, I'll, I'll chat about a few

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stories that, that we're currently working on.

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We're doing a great project, uh, set in Ghana, uh, with, with

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Idris Elba, and it's about, uh, it's a true story mm-hmm.

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Um, about an African queen mother that raises an

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army of 5,000 warriors to fight off the British.

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But at the heart of it, it's all about, um, standing up when no one else will.

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Mm-hmm.

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00:10:26,760 --> 00:10:27,540
I love that.

257
00:10:27,570 --> 00:10:29,970
So that's a really powerful story, right?

258
00:10:30,480 --> 00:10:33,155
Then we're doing this amazing other story about, uh,

259
00:10:33,160 --> 00:10:37,380
uh, actually an African, um, runner, um, a true story.

260
00:10:37,680 --> 00:10:41,370
Uh, and he was a Sudanese lost boy that ended up

261
00:10:41,370 --> 00:10:44,070
coming to America and running in the Olympics.

262
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And at the heart of it, it really is.

263
00:10:46,650 --> 00:10:49,920
The, the American dream in all its glory, and

264
00:10:49,920 --> 00:10:53,370
it's also one of identity and, uh, responsibility.

265
00:10:53,819 --> 00:10:56,729
So again, really potent issues.

266
00:10:57,449 --> 00:10:58,650
Um, gosh.

267
00:10:58,680 --> 00:11:01,770
I mean, then we're doing some sports movies in the

268
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genetic modification space, which is all about identity.

269
00:11:05,939 --> 00:11:08,370
Then we're, I mean, there's, there's so many different.

270
00:11:08,750 --> 00:11:11,630
Things, you know, we're doing a big TV series about the Navy

271
00:11:11,630 --> 00:11:15,950
Seals and the history of the Navy Seals and what has made them

272
00:11:15,950 --> 00:11:20,090
who they are, which at the heart of it is Maverick is, and, you

273
00:11:20,090 --> 00:11:24,680
know, continually reinventing themselves in order to have relevant.

274
00:11:24,984 --> 00:11:26,574
And why is that important?

275
00:11:26,574 --> 00:11:28,194
And that's such I potent message.

276
00:11:28,194 --> 00:11:31,944
You know, if you're a maverick, uh, you're always kind of thinking

277
00:11:31,974 --> 00:11:35,454
outside the box about how to progress and how to move things forward.

278
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And sometimes that doesn't look good to the

279
00:11:37,525 --> 00:11:40,285
outside or you're pushed down because of that.

280
00:11:40,704 --> 00:11:43,285
But that's how we actually get progress in a

281
00:11:43,285 --> 00:11:46,555
system that is maybe broken, is pushing against it.

282
00:11:46,555 --> 00:11:50,724
So like, yeah, there's so, there's so many issues, I guess.

283
00:11:51,444 --> 00:11:52,854
Um, yeah.

284
00:11:53,484 --> 00:11:53,694
Yeah.

285
00:11:54,750 --> 00:11:56,849
And those all sound like really cool stories too.

286
00:11:56,849 --> 00:12:00,270
I mean, just, um, I'm fascinated to hear more about the,

287
00:12:00,270 --> 00:12:02,760
the Navy Seal one that sounds really cool for the future.

288
00:12:02,765 --> 00:12:03,055
Oh, it's like a

289
00:12:03,055 --> 00:12:03,214
man.

290
00:12:03,270 --> 00:12:04,109
Oh my gosh.

291
00:12:04,739 --> 00:12:07,920
Um, uh, it's based on a book called By Water

292
00:12:07,920 --> 00:12:11,040
Beneath the Walls, written by a Navy Seal.

293
00:12:11,045 --> 00:12:15,750
Um, and it kind of is a, is a history of the NA Navy

294
00:12:15,750 --> 00:12:18,420
Seals starting right back at the origin of them.

295
00:12:18,660 --> 00:12:18,780
Yeah.

296
00:12:18,870 --> 00:12:20,550
And the most unlikely figure that.

297
00:12:20,675 --> 00:12:25,234
That kind of started it to overcome the issues of obstacles on the beach.

298
00:12:25,234 --> 00:12:27,454
And they needed, you know, at Normandy and

299
00:12:27,454 --> 00:12:29,795
they needed underwater demolition to fix it.

300
00:12:29,795 --> 00:12:31,895
It's, it's just madness and how hell weak came

301
00:12:31,895 --> 00:12:34,474
about and how NFL players were a part of it.

302
00:12:34,474 --> 00:12:36,814
It's like, oh my god, it's so

303
00:12:36,814 --> 00:12:37,295
crazy.

304
00:12:37,745 --> 00:12:39,484
Yeah, that is, that is fascinating.

305
00:12:39,484 --> 00:12:39,935
It's cool.

306
00:12:40,295 --> 00:12:43,145
Well, Lesley, thank you so much for taking the time, pleasure to join us today.

307
00:12:43,145 --> 00:12:43,295
Pleasure.

308
00:12:43,295 --> 00:12:44,285
It's been awesome.

309
00:12:44,314 --> 00:12:46,594
Um, before we go, I always like to ask this question, which

310
00:12:46,594 --> 00:12:50,194
is, um, you know, if you could think of any brand that.

311
00:12:50,205 --> 00:12:53,865
That, that has been really influential on you or, um,

312
00:12:53,865 --> 00:12:56,295
that you would say like you really admire right now?

313
00:12:56,295 --> 00:12:57,405
What brand would that be?

314
00:12:58,305 --> 00:12:58,845
Oh my God.

315
00:13:00,510 --> 00:13:01,140
Brand.

316
00:13:01,199 --> 00:13:02,010
Oh gosh.

317
00:13:02,130 --> 00:13:04,319
Uh, um, Hey, listen, I'm a Braveheart

318
00:13:04,319 --> 00:13:06,660
queen, so maybe it's a brand of Braveheart.

319
00:13:07,439 --> 00:13:07,650
Okay.

320
00:13:07,650 --> 00:13:11,010
Um, because it's the underdog fighting and never giving up.

321
00:13:11,040 --> 00:13:11,130
Mm-hmm.

322
00:13:11,370 --> 00:13:14,670
Um, and I think that that brand is, is beyond just say the film.

323
00:13:15,030 --> 00:13:15,180
Yeah.

324
00:13:15,210 --> 00:13:17,370
And that's kind of at the heart of who I am.

325
00:13:17,370 --> 00:13:17,580
I

326
00:13:17,580 --> 00:13:17,939
love that.

327
00:13:17,939 --> 00:13:18,000
Um,

328
00:13:18,689 --> 00:13:18,819
that's great.

329
00:13:19,250 --> 00:13:20,660
So it's not really a thing.

330
00:13:20,660 --> 00:13:21,440
Guess a good answer.

331
00:13:21,440 --> 00:13:21,975
Is that okay?

332
00:13:22,175 --> 00:13:22,575
Let's go.

333
00:13:22,575 --> 00:13:24,770
It's definitely one of the films that stood the test of time.

334
00:13:24,800 --> 00:13:25,575
Yes, exactly.

335
00:13:26,125 --> 00:13:28,940
Well, Mel Gibson wasn't exactly Scottish, but that's all right.

336
00:13:28,940 --> 00:13:29,720
We'll forgive him for that.

337
00:13:31,370 --> 00:13:32,255
He still did a pretty good job.

338
00:13:32,255 --> 00:13:32,735
Yeah, yeah, yeah.

339
00:13:32,735 --> 00:13:33,500
He doing good job.

340
00:13:34,400 --> 00:13:34,850
That's great.

341
00:13:34,850 --> 00:13:36,710
Well, thank you so much for coming on.

342
00:13:36,710 --> 00:13:37,160
Pleasure.

343
00:13:37,160 --> 00:13:39,560
And we're going running tomorrow, just so you know.

344
00:13:39,620 --> 00:13:39,950
Yeah.

345
00:13:40,550 --> 00:13:41,670
She's gonna be on your door.

346
00:13:41,670 --> 00:13:42,015
Well, I issues with.

347
00:13:42,275 --> 00:13:42,485
Thing.

348
00:13:42,555 --> 00:13:42,985
We'll see.

349
00:13:42,985 --> 00:13:43,005
We'll see.

350
00:13:43,145 --> 00:13:44,135
You better be ready.

351
00:13:44,135 --> 00:13:44,645
You sign up.

352
00:13:44,645 --> 00:13:45,064
That's

353
00:13:45,120 --> 00:13:45,199
right.

354
00:13:46,030 --> 00:13:46,640
Triathlon.

355
00:13:46,640 --> 00:13:47,160
Here they come.

356
00:13:47,405 --> 00:13:48,515
You, you may be walking.

357
00:13:48,515 --> 00:13:49,295
I'll just warn you.

358
00:13:49,355 --> 00:13:49,865
That's okay.

359
00:13:49,925 --> 00:13:50,314
I may be running.

360
00:13:50,314 --> 00:13:51,005
We start somewhere.

361
00:13:51,155 --> 00:13:52,145
One step at a time.

362
00:13:52,475 --> 00:13:52,775
Yeah.

363
00:13:52,775 --> 00:13:53,495
Well, thank you.

364
00:13:53,495 --> 00:13:55,265
Thank you so much, um, for coming on.

365
00:13:55,265 --> 00:13:55,895
We built this brand.

366
00:13:56,135 --> 00:13:58,505
Where can people find out more about you and connect with you?

367
00:13:58,560 --> 00:14:02,609
Yeah, so you know, online, you know LinkedIn, um, you

368
00:14:02,609 --> 00:14:05,430
know, uh, we're gonna have a website up for the company

369
00:14:05,430 --> 00:14:08,520
pretty soon, which will be braveheart entertainment.com.

370
00:14:08,910 --> 00:14:13,979
Um, you can sort of go on IMDB, Google Search Me.

371
00:14:13,979 --> 00:14:15,300
There's plenty of ways to get in touch.

372
00:14:15,750 --> 00:14:15,989
Excellent.

373
00:14:16,349 --> 00:14:17,069
Sounds great.

374
00:14:17,069 --> 00:14:18,089
Well, thank you so much.

375
00:14:18,089 --> 00:14:18,449
Thank you.

376
00:14:18,449 --> 00:14:18,660
All righty.

377
00:14:19,079 --> 00:14:19,469
Cheer guys.

378
00:14:19,469 --> 00:14:19,890
Thank you.

379
00:14:19,949 --> 00:14:21,040
Thank you, Lesley.