Building a Brand After Rock Bottom: Andrew Parrott on Recovery, Business, and Authentic Marketing

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Now it's like when people invest in, in logic and brainchild and, and as

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we're moving, you're not investing in someone that's trying to figure it out.

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You're investing in 20 years of experience.

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Welcome to We Built this brand where we pull back the curtain on the people, the

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ideas, and the sometimes challenging process of building something that matters.

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Today I'm joined by Andrew Parrott, the founder of Logic

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Marketing, a full service marketing agency that blends

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imagination with insight strategy, with soul and design with data.

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It's not just about the websites they build either.

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They do some impressive work in fabrication and physical experiential marketing.

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On top of that.

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Andrew has quite the story, having dealt with addiction and recovery at

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his younger years to becoming the successful founder of Logic Marketing.

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Well, we're gonna get into all of that today.

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It's a lot to cover.

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There's a lot to dig into.

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There's so much wisdom in this episode and I'm so excited for you to hear it.

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So, without further ado, here's my conversation

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with Andrew Parrot of Logic Marketing.

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Andrew, thank you for joining me on, we built this brand today.

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Yeah, it's exciting to have you

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Super fired up.

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This is gonna be legit.

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I have no idea what we're gonna do, but it's gonna be great.

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Well, sometimes these are the best episodes when we kind of go in and we just.

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You know, we're a little looser than normal, so love, it'll be a lot of fun.

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I love,

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yeah.

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Love it.

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I love it.

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Well, thank you so much for inviting me.

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Absolutely.

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Absolutely.

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This is super great.

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I'm fired up.

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Yeah, let's, let's dive in.

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Alright, well, typically where I like to start is wanna just

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get to know a little bit about your background and how you

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got to logic marketing and the things that you're doing today.

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You've done some really fascinating things and I'm,

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I'm just really excited to dive into everything.

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But I'd like to just kind of take it back a minute.

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We were talking about, you got, you were born in Seattle, but

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somehow you graduated from high school out here in East Tennessee.

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So.

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How did all that happen?

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I mean, I think we've got a, like a podcast in and of

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itself, just with that portion of it, but at the end

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of the day, tried to keep it a little bit streamlined.

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Born in Tacoma, just south of Seattle.

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And you know, it was one of those things, it was a byproduct

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of an environment, you know, this is like back, you know,

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latchkey kids that are running around doing everything.

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And I was a broken kid.

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I mean, it was, yeah, I really had, I was depressed,

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hated myself more than anyone could hate me, didn't know

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which way was up and made some poor decisions in life.

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And it, and it was one of those, you know, scenarios where there was no

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real foundation in my life as far as like parental guidance and that.

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And so I took the path that I don't recommend.

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It was kind of brutal really by age 14.

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I was really involved in drugs and got, you know, that was it.

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It just kind of spiraled outta control from there.

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Again, trying to have some brevity on it.

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High school kicked out, high school kicked out,

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high school kicked out, you know, pushed away.

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Lot of, a lot of, you know, I lived in a, in a world that was

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really just encompassed by just a lot of violence and ugly and, and

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without making that sort of the foundation of what we're talking

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about it, you know, I, I ended up, after dropping outta high

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school my senior year, I was just running, I was running scared.

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My father essentially tried to save me.

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And he grew up in Newport, Tennessee, which is like super small.

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Like, I mean, if anyone knows anything about

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Newport, yeah, there's already judgments happening.

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But, uh, it's, uh, and he found a school called in Bristol, Tennessee.

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Tennessee High.

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So going from like dropout strung out and, and a dad who just wanted

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to have his kid like, God, how can I save him and uprooted everything.

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He was an orthodontist.

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He sold his practice, he sold everything and we ended up sitting in.

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In Bristol, Tennessee, where every day I would show

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up and he would like just try and, and I graduated.

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Yay.

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Um, it's, I mean, yeah, totally graduated high school.

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It only took me five years and, you know, after that he,

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he sort of cheerleaded that moment and it was off to the

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races, you know, for me and my addiction spiraled after that.

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'cause he went back to Seattle E essentially.

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And I just, I, I wrecked.

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It was a homeless running the streets, you know, I had a heart attack at 21.

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It is just a, you know, listen, uh, I had found a solution to my problem.

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And my problem was just a, an inability to see life

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through any sort of prism that had anything to offer.

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And heroin, meth, all that, all that stuff, it, it allowed me to survive.

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And, and I tell people, I do a lot of speaking outside.

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I mean, I give back what was so freely given

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'cause sort of given the punchline as I got clean.

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So I'm, I'm not strung out now, which is good, but it really was.

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I, I tell people that.

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If it wasn't for the dope, I don't know if I'd have made it through my teens.

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And we see that constantly and, and you'll find as we start talking about

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where I'm at now, that problem still exists so much throughout our communities.

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But, and again, feel free to have me back if we want to have that discussion.

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Oh yeah.

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But ultimately, I ended up in Tucson, Arizona in

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December, uh, 21st, 1999 was my first day clean.

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There's a great story there, but it would take up

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the entire time and I've been clean ever since.

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So it, you know, and that's what really started

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getting, I mean, that's what catapulted this idea.

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Listen, I had people in my corner my entire life.

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My father, my sister, you know, my mom was there and my

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sister is the one that really, she saved me through all this.

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She's a rock star.

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I mean, she's six years older.

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She was watching this car wreck happen throughout my

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entire upbringing, and ultimately she had to save herself.

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She's as incredible as it get.

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She's now the CEO of RFG financial.

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She's, I mean, blowing up all over the country.

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Most incredible person when it comes to that.

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And throughout my upbringing, there was always this narrative of.

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You're not gonna die.

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She really was like that true north that

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just made it, this is not part of your story.

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And she still is today.

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She is a, she's a mentor, she's a friend, and she's a part of this experience.

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So when I got clean, it was really like the doors flew open as far

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as what is it that I want to get involved with now, started off

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selling shoes and it turns out I was an incredible shoe salesman.

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Like I murdered it.

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Right?

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And I had so much pride in this idea that I could do something that was a

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legal career, even though it was just selling shoes, it meant something.

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And I watched how people interacted in just stores, and I

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watched how people interacted with these specials and I started,

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I mean, I never grew in the company, but I grew with self.

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That took me out to la.

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So now I'm sitting in LA and I'm doing this sort of run

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at, you know, want to be an actor, want to be famous.

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But really just want to find a direction.

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You know, I think we see that today too.

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The kids and the youth of today are so lost

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in this idea of what is out there for me.

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And that's exactly where I was at.

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What is out there for me, I'm just a, I'm an ex dope fiend trying

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to figure out which way is up, but people say, I'm charming.

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So what can I do with that?

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And during this time in LA this like, now we're sitting on like

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2001 ish, this like internet stuff starts coming up and I met some

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really smart people that were, that were working in that space.

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And it was great because, you know, as you talk to 'em, it was like,

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what is it that is, you know, what is this internet stuff about?

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I didn't have a computer, I didn't know what was going on.

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And these guys that were selling these like internet ads and that, you know,

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they're like, well, we don't really know what we're selling, but it's a hustle.

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And I was like, bro, that.

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That's right up my lane.

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Like, okay, let's go.

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So then back to Tucson, Arizona, the real estate boom was happening.

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Found a niche with dealing with realtors as far as this

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internet, who likes to see their face more than everywhere.

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Beautiful.

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So I found this niche in that space and, and just kind of running in this

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digital marketing space, pitching it, working that angle, and it was great.

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Things were working amazing.

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Met the most incredible woman in the world, who is now my wife, Carrie.

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She was phenomenal.

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So we met, that's another incredible story, by the way.

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She's in recovery too.

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I mean, it, it was just, uh, it was awesome.

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So that's happening.

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And then there was this calling of this.

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This group called Scripts and Scripts happened to

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have just partnered with Yahoo, and we met each other.

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It was through like some sort of headhunter gig.

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They gave me a shout.

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We talked, I hopped on a plane, came out to Knoxville, Tennessee.

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And absolutely fell in love.

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Had a little 5-year-old and was just graduating

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college, so you gotta go back in time.

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I'm running 18 hours in school.

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I've got a little baby.

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I've got a woman who I love and I'm running a company like.

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The house was constantly on fire, but it was so much fun.

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It was great

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that, that's a really cool recovery story because, you know,

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just a personal comment about me, I've actually lost a friend

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to addiction, so I've, I have seen the other side of it.

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I know where it can go.

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And I think it's really cool that you had that kind of support

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that kind of helped to get you to where you're at today.

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So I just want, I just wanted to say that just really

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matters, I think, to have support around you during that time.

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So hearing that part of your story is just like, yeah,

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that people that don't give up on you so important.

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It's like I'm sitting here about the, and, and that's

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what I want to have this conversation be about.

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'cause I think about built this brand and, and the reality of it is all of those

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scars and all of that death and all of those times going into jail, coming outta

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jail, feeling like a loser, feeling like, God, this world is just too heavy.

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I just can't lift it.

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That is part of, that's my brand.

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I mean, it's, it's my brand.

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It's my company's brand.

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It's it's logic marketing.

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It's brainchild.

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It's what I stand for and ultimately all of my

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employees and everyone, and all of my clients.

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I mean, listen, I'm sitting here talking about it openly.

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My, my clients that span around this country, they get to hear

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this story and, and I'm very open with it for a few reasons.

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A for what you just brought up, I think we live in a

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space right now where you can't bring up addiction and

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not have people raise their hand and say, yeah, yeah.

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I've been affected.

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E either I'm struggling or I know a guy, or it's

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my family member, it's my wife, it's my kids.

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You know?

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I mean, it's all drive down the street.

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How many of these stores do you see constantly the

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c freedoms of the world and the this and the that?

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Listen, it's all about how can I escape this reality that just seems so heavy.

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So this built my brand.

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That's, that's my brand.

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You know, these other like logos that I smack on the side of me.

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The, the, the logic, the brainchild, the, this, the, yeah, yeah.

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Those are, those are sort of my sponsors, but I, that's part of my brand

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and that's the brand that everyone that I work with, it you, I guess.

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Has to deal with, gets to deal with, I

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mean, it, I'm, I'm not a, I'm not vanilla.

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Mm-hmm.

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So it's not for everybody.

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Right.

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Which is okay.

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Yeah.

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You know, if that's not what you wanna work with, that's okay.

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And I tell other agencies and people's trying to start up,

240
00:12:21,525 --> 00:12:24,765
you know, their company, it's like the greatest thing you

241
00:12:24,765 --> 00:12:28,305
can do is be authentic self and ex and show your scars.

242
00:12:28,485 --> 00:12:33,195
We live in an environment that if you can be authentic and show what you are,

243
00:12:33,375 --> 00:12:38,655
you're gonna find that audience, those people that you want to work with.

244
00:12:38,865 --> 00:12:43,215
It may not be the most profitable at the beginning, but watch out.

245
00:12:43,455 --> 00:12:47,925
'cause it starts to have some groundswell if you can stay true to it.

246
00:12:47,925 --> 00:12:48,705
But I think in.

247
00:12:49,380 --> 00:12:51,600
Today's culture, there's such this knee jerk

248
00:12:51,600 --> 00:12:55,589
reaction to like, to want to be something you're not.

249
00:12:55,709 --> 00:12:57,810
And what a sad thing that is.

250
00:12:57,810 --> 00:13:02,970
You know, I've got three kids and I've got a grandkid, bro, I'm a grandfather.

251
00:13:03,000 --> 00:13:04,680
I mean, so good.

252
00:13:04,709 --> 00:13:09,305
It's like you, you know, it's, but, but do I watch these kids?

253
00:13:09,525 --> 00:13:15,270
And it's like they all have their brand and they don't fit all in the same peg.

254
00:13:15,480 --> 00:13:20,699
And my job as a father is, is about applauding and cheerleading.

255
00:13:20,699 --> 00:13:24,540
Like be authentic self, you know, get uncomfortable.

256
00:13:24,835 --> 00:13:25,555
That's okay.

257
00:13:25,555 --> 00:13:27,175
Uncomfortable is good, right?

258
00:13:27,175 --> 00:13:28,645
That's where you find growth.

259
00:13:29,005 --> 00:13:31,855
You know, the, the line I have in my office is I never

260
00:13:31,855 --> 00:13:34,075
learned anything from someone that told me I was right.

261
00:13:34,435 --> 00:13:37,645
I'm never gonna grow if you just cheerlead me on and say, I'm right.

262
00:13:37,675 --> 00:13:40,045
No, let's go challenge.

263
00:13:40,315 --> 00:13:44,275
Tell me what you think, because that's where we're gonna find some excellence.

264
00:13:44,695 --> 00:13:46,195
That's where we're gonna find growth.

265
00:13:46,405 --> 00:13:49,825
So anyway, I, I am so sorry that you had to deal

266
00:13:49,825 --> 00:13:52,855
with that, but I applaud you for being open about it.

267
00:13:52,855 --> 00:13:55,225
And with logic we do a ton of stuff.

268
00:13:55,225 --> 00:13:58,105
We've got companies, you know, reach Impact Institute.

269
00:13:58,105 --> 00:14:02,935
Right now we are working on how we can completely change the

270
00:14:02,935 --> 00:14:08,575
dynamics of how our country is dealing with the opioid situation.

271
00:14:09,100 --> 00:14:11,860
And then how do we deal with that at a political level?

272
00:14:11,860 --> 00:14:15,820
How do we deal with that at getting housing education?

273
00:14:16,030 --> 00:14:18,160
How do we work with faith communities?

274
00:14:18,250 --> 00:14:20,050
I mean, there's so much out there.

275
00:14:20,050 --> 00:14:23,020
So I like to give back what was so freely given.

276
00:14:23,350 --> 00:14:25,345
I mean, I, I think, I think what you said about it being.

277
00:14:25,800 --> 00:14:26,729
Part of your personal brand.

278
00:14:26,729 --> 00:14:28,680
I think that's really important for people to know.

279
00:14:28,800 --> 00:14:36,120
There's a lot of value in not just hiding behind, um, a facade of this major

280
00:14:36,120 --> 00:14:39,240
business that you're building and actually being an authentic part of it.

281
00:14:39,240 --> 00:14:40,469
Especially when you're building something

282
00:14:40,469 --> 00:14:42,900
yourself, like you're a part of that story.

283
00:14:42,900 --> 00:14:46,740
Every part of your life, every part of what you do is going to impact not

284
00:14:46,740 --> 00:14:51,240
just the business itself and how it grows, but also how it looks, how it

285
00:14:51,240 --> 00:14:54,300
feels, how it feels to other people, and that authenticity really matters.

286
00:14:54,300 --> 00:14:58,740
So I appreciate that you, you're so open about that and about your story.

287
00:14:58,770 --> 00:14:59,819
'cause there are people out there that have

288
00:14:59,819 --> 00:15:02,010
dealt with that, that are still afraid.

289
00:15:02,010 --> 00:15:05,310
And Stig, it's so stigmatized in our culture to have

290
00:15:05,310 --> 00:15:07,650
been through addiction, to have to dealt with that.

291
00:15:07,650 --> 00:15:08,969
And I, I get it.

292
00:15:08,969 --> 00:15:11,130
I mean, it's nothing to be proud about.

293
00:15:11,280 --> 00:15:13,319
And in fact, the, the ones that I've seen that are proud

294
00:15:13,319 --> 00:15:15,870
about it end up being the ones that ultimately fall.

295
00:15:16,949 --> 00:15:18,310
And that's, that's what we don't want, but.

296
00:15:18,875 --> 00:15:19,535
That's really neat.

297
00:15:19,564 --> 00:15:22,145
So, moving on, talking about the, let's, let's

298
00:15:22,145 --> 00:15:22,870
pivot from there.

299
00:15:24,010 --> 00:15:26,495
The, the pivots are always the hardest in a conversation like

300
00:15:26,495 --> 00:15:30,305
this, but with, with logic marketing, how did you get to there?

301
00:15:30,305 --> 00:15:31,805
So you, you're with Scripps, you're doing

302
00:15:31,805 --> 00:15:34,055
all this, you, you end up in Knoxville.

303
00:15:34,295 --> 00:15:36,545
How did you get to the point where you decided, you know what?

304
00:15:36,545 --> 00:15:38,135
I'm tired of working for somebody else.

305
00:15:38,405 --> 00:15:39,510
I'm gonna start my own business.

306
00:15:39,770 --> 00:15:42,965
Listen, Scripps was incredible and, and they, you know,

307
00:15:42,965 --> 00:15:47,075
this was back like family run company, you know, massive.

308
00:15:47,075 --> 00:15:50,195
I mean, they had broadcasts, they had newspapers.

309
00:15:50,195 --> 00:15:51,790
They were, I mean, they were an incredible company.

310
00:15:51,875 --> 00:15:55,385
And everyone in that environment was so good to work with.

311
00:15:55,535 --> 00:15:58,295
You know, I was the guy that was showing up with a suit, but I'd also have

312
00:15:58,295 --> 00:16:03,365
like green hair and, you know, and the people there, it was like, what is this?

313
00:16:03,365 --> 00:16:03,725
You know?

314
00:16:04,145 --> 00:16:06,155
But it was, it was a great time.

315
00:16:06,185 --> 00:16:07,295
Just had a baby.

316
00:16:07,595 --> 00:16:09,715
So now I've got a. Five-year-old.

317
00:16:09,715 --> 00:16:14,695
I've got a just newborn and the environment was great, but as I was

318
00:16:14,695 --> 00:16:19,735
watching their way of managing, you know, digital media, I mean that

319
00:16:19,735 --> 00:16:26,575
was, golly, we're talking 19 years ago, almost 20 years ago, the digital

320
00:16:26,575 --> 00:16:30,925
space and I think marketing, but it was really hamstrung back in the

321
00:16:30,925 --> 00:16:37,375
day when it was like tv, yellow Pages, magazines, like everything

322
00:16:37,375 --> 00:16:41,845
was very static and took a lot of pre-preparation for something that

323
00:16:41,845 --> 00:16:46,285
was gonna go out and had some evergreen space that was out there.

324
00:16:46,285 --> 00:16:46,525
Right.

325
00:16:46,525 --> 00:16:48,925
Then you had like the radio, which was something

326
00:16:48,925 --> 00:16:50,965
that you had to be kind of on the fly with.

327
00:16:51,630 --> 00:16:54,720
All of these marketing things really were living in a

328
00:16:54,720 --> 00:16:59,040
space that you could sort of sit back, have ideas, think

329
00:16:59,040 --> 00:17:02,775
about it, couple months go by, then you initiate da da.

330
00:17:03,330 --> 00:17:04,140
Which is great.

331
00:17:04,140 --> 00:17:05,310
It was a fun environment.

332
00:17:05,310 --> 00:17:08,910
I can remember I used to love like designing yellow page ads.

333
00:17:09,150 --> 00:17:09,360
Mm-hmm.

334
00:17:09,630 --> 00:17:11,940
Yellow Pages was a big book.

335
00:17:12,240 --> 00:17:13,920
You would often get it at your house.

336
00:17:13,950 --> 00:17:15,930
It was free when you opened it up.

337
00:17:15,930 --> 00:17:17,280
It had businesses in it.

338
00:17:17,340 --> 00:17:18,060
Wild.

339
00:17:18,600 --> 00:17:19,020
Anyway.

340
00:17:20,850 --> 00:17:20,910
Um.

341
00:17:21,160 --> 00:17:25,839
But my focus was in this digital space that had a different sort

342
00:17:25,839 --> 00:17:30,730
of, it, it ran differently than what we call like legacy media.

343
00:17:30,790 --> 00:17:30,880
Mm-hmm.

344
00:17:31,120 --> 00:17:35,620
And it ran at a pace that was really in line with my energy, but

345
00:17:35,620 --> 00:17:40,780
it didn't run at a pace that this family sort of ran corporation

346
00:17:40,780 --> 00:17:45,210
that, that really systematically liked to take time and da, da da.

347
00:17:45,220 --> 00:17:48,970
And albeit, you know, successful, you know, people were happy

348
00:17:48,970 --> 00:17:53,440
it was doing a thing, but I felt like I could do it better.

349
00:17:53,560 --> 00:17:57,490
And I think maybe better isn't the word, but I could do it different.

350
00:17:57,610 --> 00:18:01,990
And, and ultimately it gave me an opportunity.

351
00:18:01,990 --> 00:18:02,380
I did.

352
00:18:02,440 --> 00:18:04,540
I was, I was successful at Scripps.

353
00:18:04,600 --> 00:18:07,510
It was, everything was really well financially, it was great, this and that.

354
00:18:07,570 --> 00:18:09,880
And then I got to sit with my wife.

355
00:18:09,880 --> 00:18:14,260
I mean, she is, listen, this, this guy needs a bridal.

356
00:18:14,540 --> 00:18:15,590
And that's my wife.

357
00:18:16,159 --> 00:18:20,180
She is the one that makes sure that I am going the right direction at all times.

358
00:18:20,180 --> 00:18:25,520
Without her, I am, uh, I am just, I don't know, mowing lawns and talking about

359
00:18:25,520 --> 00:18:31,730
fun stuff, but her advice sitting down and really being able to say, Hey, can

360
00:18:31,730 --> 00:18:39,195
I. Like, do you give me permission to risk our kids eating our, this, our that?

361
00:18:39,195 --> 00:18:41,295
I mean, gosh, these are scary times, right?

362
00:18:41,295 --> 00:18:42,735
Like, there's a knot in your stomach.

363
00:18:43,005 --> 00:18:45,255
Like, do I really believe in myself?

364
00:18:45,525 --> 00:18:49,665
And, and I don't think I did, but I believed

365
00:18:49,665 --> 00:18:51,915
in the fact that my wife believed in me.

366
00:18:51,975 --> 00:18:54,825
I believed in the fact that I had found some people.

367
00:18:55,005 --> 00:18:58,575
They believed in me, my sister believed in me, you know, my father.

368
00:18:58,575 --> 00:19:02,175
I mean, I had these people in my corner and I could hear them

369
00:19:02,175 --> 00:19:05,685
cheerleading, even though when I looked in the mirror, uh, I

370
00:19:05,685 --> 00:19:08,475
was like, ain't gonna do, ain't, this is not gonna work out.

371
00:19:09,135 --> 00:19:12,195
But, you know, the beauty of my past mm-hmm.

372
00:19:12,735 --> 00:19:15,885
Is that, and especially early recovery, like

373
00:19:16,305 --> 00:19:20,505
you go back to that time and life was great.

374
00:19:21,045 --> 00:19:22,845
You know, I, I had a little, you know.

375
00:19:23,160 --> 00:19:25,200
700 square foot house.

376
00:19:25,290 --> 00:19:28,560
That was, you know, at one point I lived in my buddy's garage.

377
00:19:28,590 --> 00:19:29,880
Shout out to Jason Gorman.

378
00:19:30,270 --> 00:19:34,170
You know, he let me live in his garage that I, I built fake walls.

379
00:19:34,170 --> 00:19:36,150
It didn't have running water, didn't have a toilet.

380
00:19:36,390 --> 00:19:38,850
I had to walk outta the garage, open his

381
00:19:38,850 --> 00:19:41,670
house, walk into his house to use the bathroom.

382
00:19:42,210 --> 00:19:45,810
But you know what, I was happy, my wife was happy.

383
00:19:45,810 --> 00:19:46,680
The kids were happy.

384
00:19:46,680 --> 00:19:51,450
Like, I think the thing that made it workable is I knew that my

385
00:19:51,450 --> 00:19:55,830
worst case scenario, I was gonna be full of gratitude, full of

386
00:19:55,830 --> 00:19:58,230
love, and know that I gave it a shot and it was gonna be okay.

387
00:19:58,230 --> 00:19:58,320
Mm-hmm.

388
00:19:59,310 --> 00:20:01,140
I don't need that stuff.

389
00:20:01,200 --> 00:20:03,960
That stuff's cool and let's give it a shot.

390
00:20:03,990 --> 00:20:06,540
But I wasn't scared about failure.

391
00:20:07,170 --> 00:20:09,840
I was scared if I was gonna lose my cheerleaders.

392
00:20:10,080 --> 00:20:11,130
And, and you know what?

393
00:20:11,130 --> 00:20:13,530
Golly, they've been cheerleading me.

394
00:20:13,920 --> 00:20:15,420
For as long as I can remember.

395
00:20:15,420 --> 00:20:19,590
And I think that gave me the motivation to, to make the jump.

396
00:20:19,950 --> 00:20:21,030
And they still do.

397
00:20:21,120 --> 00:20:23,670
I mean, listen, I don't live on an island and I

398
00:20:23,670 --> 00:20:26,430
don't live in everything that we do right now.

399
00:20:26,430 --> 00:20:31,560
It's, my mountain is steep and, and I keep it that way intentionally because

400
00:20:31,560 --> 00:20:34,945
that's again, you know, just to be redundant, that's where growth happens.

401
00:20:35,055 --> 00:20:35,345
Yeah.

402
00:20:35,845 --> 00:20:39,000
And the reason I can keep it steep is that now

403
00:20:39,480 --> 00:20:41,550
I have a little bit more confidence in self.

404
00:20:42,195 --> 00:20:44,910
But I have a lot more confidence in those cheerleaders and,

405
00:20:44,915 --> 00:20:48,405
and as my, you know, staff grows and people grow and they

406
00:20:48,405 --> 00:20:52,185
see that they become cheerleaders and I'm cheerleading them.

407
00:20:52,545 --> 00:20:54,465
So I don't know where we were going with that, but it's,

408
00:20:54,465 --> 00:20:57,585
no, that's, that, that's a great start to, to logic and everything.

409
00:20:57,615 --> 00:20:58,005
Right,

410
00:20:58,010 --> 00:20:58,110
right.

411
00:20:58,115 --> 00:21:00,285
Um, I can definitely identify with that.

412
00:21:00,285 --> 00:21:04,275
I started my business humble pod, like right after my son was born.

413
00:21:04,275 --> 00:21:07,365
My wife likes to joke that we had two kids at once because, you

414
00:21:07,365 --> 00:21:10,935
know, I started my business and my son was literally born like within

415
00:21:10,935 --> 00:21:13,605
the month or so that I got my first check for starting the company.

416
00:21:13,905 --> 00:21:15,705
So I've, I've been there.

417
00:21:15,705 --> 00:21:19,305
I know that fear, that the anxiety that is this really gonna work?

418
00:21:19,305 --> 00:21:22,545
Can I really do this and take this jump and make the leap?

419
00:21:22,965 --> 00:21:25,365
Um, so that's, that's always, that's always a

420
00:21:25,365 --> 00:21:27,945
scary place to be, um, when you're starting.

421
00:21:27,945 --> 00:21:30,735
But yeah, having that support, like my wife's

422
00:21:30,735 --> 00:21:33,255
confidence was just shocking, I think to me.

423
00:21:33,615 --> 00:21:36,675
I remember her being like, yeah, yeah, this is what you need to do.

424
00:21:36,915 --> 00:21:37,485
Just do it.

425
00:21:37,485 --> 00:21:37,790
And I was like.

426
00:21:38,480 --> 00:21:39,020
Okay.

427
00:21:39,200 --> 00:21:40,040
Uh, okay.

428
00:21:40,160 --> 00:21:40,610
Alright.

429
00:21:40,610 --> 00:21:44,420
Well, I'm, I'm more self-conscious about it and worried about it than she

430
00:21:44,420 --> 00:21:48,590
is and, you know, she's the one who I have to provide for and my son too.

431
00:21:48,590 --> 00:21:51,110
And, you know, all these things that were in my life at the time.

432
00:21:51,110 --> 00:21:54,830
So I, I can, I can definitely identify with that start to a business and yeah.

433
00:21:54,830 --> 00:21:58,280
And it, it takes a while to, to get off the ground and grow.

434
00:21:58,280 --> 00:22:00,290
I mean, when you're starting a business, there's

435
00:22:00,290 --> 00:22:02,870
always these moments of like, is this gonna be real?

436
00:22:02,870 --> 00:22:05,990
Is this that self-conscious doubt and fear

437
00:22:05,990 --> 00:22:08,150
of, is this actually going to work out?

438
00:22:08,150 --> 00:22:10,700
Is always something I think about when, um, I'm

439
00:22:10,700 --> 00:22:12,650
starting something new or making a new venture.

440
00:22:12,950 --> 00:22:14,030
And I, I don't know.

441
00:22:14,030 --> 00:22:17,930
For you, what was that moment of validation in your business

442
00:22:17,930 --> 00:22:21,770
where you were like, oh, this isn't just a, the pipe dream.

443
00:22:21,770 --> 00:22:24,290
I'm not doing all these crazy things and, you know,

444
00:22:24,290 --> 00:22:26,330
maybe putting my family in debt for no reason.

445
00:22:26,330 --> 00:22:28,640
Like there, there's value here to what we're doing.

446
00:22:28,845 --> 00:22:30,380
What, what was that moment for you?

447
00:22:30,935 --> 00:22:34,355
Ah, you know, I don't know if it was a moment or if

448
00:22:34,355 --> 00:22:38,585
it was a, it was a continuation of hearing client.

449
00:22:38,585 --> 00:22:43,055
I mean, listen, at the end of the day, I cut my teeth, you know, in sales.

450
00:22:43,055 --> 00:22:43,145
Mm-hmm.

451
00:22:43,445 --> 00:22:44,465
For lack of a better term.

452
00:22:44,465 --> 00:22:48,425
And, and I had to learn how to sell myself, especially with the

453
00:22:48,425 --> 00:22:52,145
background that I had and a lot of those anchors that I kept

454
00:22:52,145 --> 00:22:56,345
a hold of for a long time that it was, I knew I could sell.

455
00:22:56,495 --> 00:23:00,965
And so those sales happened, you know, in the beginning

456
00:23:01,025 --> 00:23:04,805
and, and the validation started happening when.

457
00:23:05,145 --> 00:23:09,255
Each month as we're having these like reports and meetings

458
00:23:09,255 --> 00:23:13,125
with clientele and they were cheerleading us and saying things

459
00:23:13,125 --> 00:23:17,145
like, golly, you guys are so much better than the last group.

460
00:23:17,235 --> 00:23:20,805
Oh, you really, you're going out on a leg, you know, on a, on sort

461
00:23:20,805 --> 00:23:24,555
of this ledge to jump into a space that they were uncomfortable with.

462
00:23:24,780 --> 00:23:29,925
But, you know, I lean into people that are, I dunno, smarter than me.

463
00:23:29,985 --> 00:23:32,565
Listen, I'm, I'm a director for the most part.

464
00:23:32,565 --> 00:23:35,655
You know, I'm not the guy that's, that's holding the paintbrush.

465
00:23:36,045 --> 00:23:39,705
I'm the guy that's trying to see this vision and get all

466
00:23:39,705 --> 00:23:43,395
of these individuals in place that really tap into their

467
00:23:43,395 --> 00:23:48,795
superpower and find that like, true, like, what are you good at?

468
00:23:48,795 --> 00:23:50,445
Let's, let's lean into that.

469
00:23:50,505 --> 00:23:52,545
And as I saw them.

470
00:23:52,750 --> 00:23:59,919
Making success in verticals that we sort of defined and clients, uh, I mean, I

471
00:23:59,919 --> 00:24:03,310
guess the fact that they kept writing checks every month was blowing my mind.

472
00:24:03,314 --> 00:24:03,495
I mean,

473
00:24:03,495 --> 00:24:04,135
that's fantastic,

474
00:24:04,544 --> 00:24:04,895
right?

475
00:24:05,415 --> 00:24:08,679
I mean, that's, that's was, it was fascinating to me.

476
00:24:08,679 --> 00:24:08,980
You know?

477
00:24:09,010 --> 00:24:13,659
'cause like I said, I still at times look in the mirror and I see a, I see

478
00:24:13,659 --> 00:24:19,300
a 14-year-old kid that's just scared that just, God is this real, you know?

479
00:24:19,659 --> 00:24:24,909
And shoot, I'm almost 50 years old now and I still, I'm still that kid.

480
00:24:24,970 --> 00:24:29,080
And I think it gives the fire not only for myself,

481
00:24:29,080 --> 00:24:31,659
but for everyone that I surround myself with.

482
00:24:31,750 --> 00:24:35,889
And throughout these years and decades of watching these

483
00:24:35,889 --> 00:24:39,879
clients that I work with Cheerlead and get excited and

484
00:24:39,879 --> 00:24:42,939
say, man, you guys have just knocked this out of the park.

485
00:24:44,260 --> 00:24:47,169
Eh, you know, I, I guess I'm somewhat of a cocker spaniel.

486
00:24:47,169 --> 00:24:50,110
I get validation because you, you know, you, you're scratching

487
00:24:50,110 --> 00:24:53,139
behind my ear and I, you know, and I go, okay, I am good.

488
00:24:54,790 --> 00:24:55,030
Right?

489
00:24:55,600 --> 00:24:58,780
I mean, there's that desire that I'm very transparent about.

490
00:24:59,034 --> 00:25:04,629
And, and so that's where I think at the beginning, that first client.

491
00:25:05,280 --> 00:25:06,330
That said, thank you.

492
00:25:06,780 --> 00:25:10,200
That first client that just goes, wow, you did great.

493
00:25:10,530 --> 00:25:13,110
You know that first client that says it's great working with you?

494
00:25:13,110 --> 00:25:15,180
Like, that's what fed the fire.

495
00:25:15,300 --> 00:25:17,070
And it was a slow roll.

496
00:25:17,340 --> 00:25:19,890
I mean, and the beauty of it was, is when you're

497
00:25:19,890 --> 00:25:22,920
super small, how, how much is this gonna cost?

498
00:25:22,920 --> 00:25:24,360
Well, how much did the other guy charge?

499
00:25:27,175 --> 00:25:27,525
Right.

500
00:25:27,960 --> 00:25:28,170
Right.

501
00:25:28,170 --> 00:25:28,405
You know?

502
00:25:28,590 --> 00:25:28,920
Yeah.

503
00:25:28,925 --> 00:25:31,740
And, and they give you a number and you're like, uh, I don't know.

504
00:25:31,740 --> 00:25:32,640
Take less.

505
00:25:33,690 --> 00:25:34,590
And they're like, really?

506
00:25:34,590 --> 00:25:35,250
Yeah, sure.

507
00:25:35,250 --> 00:25:37,500
I don't, okay, let's give it a shot.

508
00:25:37,945 --> 00:25:40,530
And, and the fun thing was is I, I kind of

509
00:25:40,530 --> 00:25:43,350
approached it with that mentality at the beginning.

510
00:25:43,350 --> 00:25:45,450
It was, there was no set numbers.

511
00:25:45,510 --> 00:25:49,500
There was no, like, I didn't have a sales sheet, I didn't have a sales staff.

512
00:25:49,530 --> 00:25:54,270
I was, it was really just about like, what's the other guy charging?

513
00:25:54,390 --> 00:25:54,600
Yeah.

514
00:25:54,605 --> 00:25:54,805
Yeah.

515
00:25:54,870 --> 00:25:55,410
I'll beat him.

516
00:25:56,040 --> 00:25:57,810
And they, and they're like, well, can you do it?

517
00:25:57,870 --> 00:25:58,290
I don't know.

518
00:25:58,290 --> 00:25:59,160
We'll figure it out.

519
00:25:59,580 --> 00:26:01,980
And it just turns out that that started it.

520
00:26:02,040 --> 00:26:04,440
So I'd say it's probably not the right way to

521
00:26:04,440 --> 00:26:07,770
do it, but it worked and it continues to work.

522
00:26:08,040 --> 00:26:10,740
Well, you've, you gotta find the market price for things, right?

523
00:26:10,740 --> 00:26:14,250
Like that's always the hardest thing, especially in an area like Knoxville.

524
00:26:14,550 --> 00:26:16,650
And were you working in Knoxville specifically?

525
00:26:16,650 --> 00:26:19,560
So like working with small businesses in Knoxville and stuff.

526
00:26:19,560 --> 00:26:22,380
Like, I don't mean to complain about Knoxville, but I will say it here,

527
00:26:22,650 --> 00:26:25,800
I've noticed there's Knoxville pricing and then there's everywhere else.

528
00:26:26,310 --> 00:26:27,840
You probably know what I'm talking about.

529
00:26:27,840 --> 00:26:31,290
So there is a little bit of this good old boy mentality of like, oh, I

530
00:26:31,290 --> 00:26:34,620
gotta make sure I give you a good deal for what you're doing locally.

531
00:26:34,800 --> 00:26:36,300
And if you don't give that, then they're

532
00:26:36,300 --> 00:26:38,250
gonna go find somebody who will do it cheaper.

533
00:26:38,310 --> 00:26:39,480
So there is that battle.

534
00:26:39,480 --> 00:26:42,750
And I, it feels very central to Knoxville when I say that.

535
00:26:42,780 --> 00:26:45,030
'cause I've found in other places it's like, well if I'm

536
00:26:45,030 --> 00:26:47,280
working with a client in New York where I'm working with a

537
00:26:47,280 --> 00:26:50,100
client in Silicon Valley, that's a much different animal.

538
00:26:50,100 --> 00:26:51,930
And they, they're like, oh yeah, that.

539
00:26:52,185 --> 00:26:54,524
Two x fee or 10 x fee that you're paying,

540
00:26:54,825 --> 00:26:56,355
like, yeah, we'll pay it without even thinking.

541
00:26:56,355 --> 00:26:57,794
And you're like, man, did I charge enough?

542
00:26:58,304 --> 00:27:01,635
Any, anytime they come back and say, okay, I am like, did I charge enough?

543
00:27:01,665 --> 00:27:03,735
Man, I, I must have underestimated this,

544
00:27:03,735 --> 00:27:05,655
but it's, it's still always a challenge.

545
00:27:05,655 --> 00:27:08,445
So, yeah, I don't, I don't think there's anything wrong with, with trying

546
00:27:08,445 --> 00:27:11,534
to guess and trying to figure that out when you're first starting out too.

547
00:27:11,625 --> 00:27:12,495
You learn over time

548
00:27:12,554 --> 00:27:13,665
a hundred percent.

549
00:27:13,665 --> 00:27:16,784
And it's, you know, at the beginning it was.

550
00:27:17,400 --> 00:27:20,310
You've gotta be real fast and you've gotta be real good.

551
00:27:20,310 --> 00:27:21,480
And you've, and, and you don't.

552
00:27:21,540 --> 00:27:23,850
We're all kinda learning together now.

553
00:27:23,850 --> 00:27:28,500
It's like when people invest in, in logic and brainchild and, and as we're

554
00:27:28,500 --> 00:27:32,310
moving, you're not investing in someone that's trying to figure it out.

555
00:27:32,340 --> 00:27:34,800
You're investing in 20 years of experience.

556
00:27:34,920 --> 00:27:35,010
Mm-hmm.

557
00:27:35,250 --> 00:27:37,380
And I think there's a big difference in that.

558
00:27:37,620 --> 00:27:40,800
It, you know, now when I look at things, we're gonna be

559
00:27:40,800 --> 00:27:46,020
tackling projects in a way that is so much more defined.

560
00:27:46,380 --> 00:27:50,340
You know, KPIs get defined, goals get defined, and ultimately

561
00:27:50,340 --> 00:27:54,120
expectations, which I think is so critical and often overlooked

562
00:27:54,120 --> 00:27:57,840
and in, in so many things where it's really trying to

563
00:27:57,840 --> 00:28:04,350
understand what it is that a client really wants out of this.

564
00:28:04,770 --> 00:28:05,070
Right.

565
00:28:05,070 --> 00:28:07,560
Because we don't take the time to really.

566
00:28:08,385 --> 00:28:12,885
Let them know that and understand and define it and be able to call a timeout.

567
00:28:13,185 --> 00:28:16,815
Listen what you want, that ain't gonna happen.

568
00:28:17,504 --> 00:28:20,415
And, and it's okay to say that and I, and I really,

569
00:28:20,955 --> 00:28:24,225
that takes some time learning if something can work out.

570
00:28:24,585 --> 00:28:28,185
But once you can understand that and be able to set that

571
00:28:28,185 --> 00:28:32,385
expectation, you'll find, I have found that clients appreciate

572
00:28:32,385 --> 00:28:35,175
it when you can push back and go, listen, I wouldn't feel

573
00:28:35,175 --> 00:28:38,865
comfortable jumping into this ring with that expectation.

574
00:28:39,165 --> 00:28:40,575
That makes a big difference.

575
00:28:40,605 --> 00:28:43,365
And, and you start just building, you find your superpower.

576
00:28:43,365 --> 00:28:46,995
There's a lot of, I mean, and now, golly, I mean there are

577
00:28:46,995 --> 00:28:50,955
so many agencies out there doing various things, which is

578
00:28:50,955 --> 00:28:55,935
why Logic really had, you know, we are a real diversified.

579
00:28:56,610 --> 00:28:59,100
Sort of portfolio of offerings that we do.

580
00:28:59,100 --> 00:29:00,600
I mean, you want a website?

581
00:29:00,600 --> 00:29:00,990
Sure.

582
00:29:01,020 --> 00:29:04,710
You know, and there's a hundred website groups out there and, and they're good.

583
00:29:04,920 --> 00:29:04,980
Yeah.

584
00:29:05,040 --> 00:29:05,310
Right.

585
00:29:05,310 --> 00:29:06,150
I mean, whatever.

586
00:29:06,390 --> 00:29:10,170
I think being again, able to understand how those audiences

587
00:29:10,170 --> 00:29:14,100
are gonna interact and really what it is about that is, makes

588
00:29:14,100 --> 00:29:16,860
a difference and separates logic from a lot of the herd.

589
00:29:17,190 --> 00:29:20,375
But you come to us and all of a sudden it's like we, you start to.

590
00:29:20,935 --> 00:29:23,935
Unfold these like different layers of what we do.

591
00:29:24,324 --> 00:29:28,975
You want a, you know, 50 foot troll, you know, created

592
00:29:28,975 --> 00:29:31,615
out of fiberglass that you can use at an attraction?

593
00:29:31,615 --> 00:29:32,044
Yeah, yeah.

594
00:29:32,155 --> 00:29:33,084
We can help out with that.

595
00:29:33,264 --> 00:29:36,594
You want have a mini golf course that we're gonna build out?

596
00:29:36,625 --> 00:29:36,774
Yeah.

597
00:29:36,774 --> 00:29:38,334
You know, and do, yeah, yeah, we can do that.

598
00:29:38,334 --> 00:29:42,324
You want to, you know, S-E-O-S-E-M, social media, blah, blah, blah.

599
00:29:42,355 --> 00:29:48,175
Like through the years, I really wanted to define not only my team, but

600
00:29:48,175 --> 00:29:53,455
the brands that I bring to the table as not necessarily just like a one

601
00:29:53,455 --> 00:29:58,730
stop shop, but as some, a very unique group of individuals that lean into

602
00:29:58,915 --> 00:30:04,465
a lot of different superpowers that can help bring your ideas to life.

603
00:30:04,554 --> 00:30:08,334
And, and through the course of 20 years, I have found

604
00:30:08,334 --> 00:30:11,514
these relationships throughout different companies.

605
00:30:11,514 --> 00:30:15,834
Like at the end of the day, I just like to keep everyone in sort

606
00:30:15,834 --> 00:30:19,405
of this web of like, called a good old boys club, but it really

607
00:30:19,405 --> 00:30:24,165
is just a. Bunch of bad asses that are so good at working together

608
00:30:24,465 --> 00:30:27,585
that if listen, you call this guy and this is gonna happen.

609
00:30:27,585 --> 00:30:29,565
You call this group and let's work here.

610
00:30:29,565 --> 00:30:32,534
And, and next thing you know, you've got a, you've got a

611
00:30:32,534 --> 00:30:36,465
company that came to you that has all of their problem solved.

612
00:30:36,645 --> 00:30:36,735
Mm-hmm.

613
00:30:37,034 --> 00:30:40,935
And I know these groups that they're working with, and they can call me and I

614
00:30:40,965 --> 00:30:46,845
kind of act as that central conduit where if anything's going wrong, yeah, yeah.

615
00:30:46,875 --> 00:30:49,544
We're gonna make sure that we, we fix this.

616
00:30:49,550 --> 00:30:49,700
Mm-hmm.

617
00:30:49,784 --> 00:30:54,554
And that's just time and energy being put into building relationships

618
00:30:54,764 --> 00:30:59,925
throughout every single vertical that affects an A company.

619
00:31:00,495 --> 00:31:02,595
In, in the marketing space.

620
00:31:02,595 --> 00:31:02,685
Mm-hmm.

621
00:31:03,075 --> 00:31:04,695
Like don't call me for hr.

622
00:31:04,700 --> 00:31:05,020
Right, right.

623
00:31:06,765 --> 00:31:10,065
But if you're trying to find an audience, impact an audience

624
00:31:10,065 --> 00:31:14,145
and have a true, like KPIs that reach a goal in conversion.

625
00:31:14,445 --> 00:31:14,685
Yeah.

626
00:31:14,685 --> 00:31:16,275
Let's talk so.

627
00:31:16,500 --> 00:31:19,395
That's been a big part of, I think, of what separates us.

628
00:31:19,485 --> 00:31:22,815
It's the relationships, not just client relationships,

629
00:31:22,815 --> 00:31:25,875
but really that we, I used to call 'em Rolodex.

630
00:31:25,995 --> 00:31:30,555
That was a small gadget that had paper in it that you would write names on.

631
00:31:32,120 --> 00:31:32,865
I, yeah.

632
00:31:32,870 --> 00:31:35,055
Some, some, some of our listeners are going

633
00:31:35,055 --> 00:31:36,764
to need that explained to them, so thank you.

634
00:31:37,485 --> 00:31:38,085
Google it.

635
00:31:38,565 --> 00:31:38,775
Alright.

636
00:31:39,320 --> 00:31:40,065
Yeah, yeah.

637
00:31:40,065 --> 00:31:40,395
No, no.

638
00:31:40,395 --> 00:31:42,195
I, I like to call it having a stable.

639
00:31:42,254 --> 00:31:42,495
Yes.

640
00:31:42,525 --> 00:31:44,415
Um, I've always heard it as like, you know, you have your

641
00:31:44,415 --> 00:31:47,295
race horses, you have your stable of people that you can

642
00:31:47,295 --> 00:31:50,955
go to when you need a specific job done or a specific task.

643
00:31:51,435 --> 00:31:51,645
Right.

644
00:31:51,645 --> 00:31:51,915
Right, right,

645
00:31:51,915 --> 00:31:51,925
right.

646
00:31:51,925 --> 00:31:55,155
But yeah, that's, that's, I think that's vital in today's day

647
00:31:55,155 --> 00:31:58,395
and age, especially with the number of demands or questions or

648
00:31:58,395 --> 00:32:00,705
requests that a client puts on you, you just never know when

649
00:32:00,705 --> 00:32:03,885
you're gonna need to stretch out and do something completely,

650
00:32:04,185 --> 00:32:06,495
you know, outside of what you were maybe planning on doing.

651
00:32:07,785 --> 00:32:08,264
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652
00:32:08,264 --> 00:32:09,795
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653
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654
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655
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656
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657
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658
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662
00:32:48,465 --> 00:32:48,765
Right.

663
00:32:48,765 --> 00:32:52,005
I, I mean like this podcast, I mean, ultimately I got, you

664
00:32:52,005 --> 00:32:54,135
know, you reached out and it was like, oh, that's cool.

665
00:32:54,135 --> 00:32:54,975
Let's go do a thing.

666
00:32:55,275 --> 00:32:58,605
Well, this becomes another tool that I can offer some.

667
00:32:58,605 --> 00:33:01,425
Like, Hey, do you need, would this be, yeah, sure.

668
00:33:01,425 --> 00:33:02,835
Let's, I've got a guy.

669
00:33:02,895 --> 00:33:06,855
And I think to your point, the world is very crowded and there's a

670
00:33:06,855 --> 00:33:13,245
lot of noise and it, and everyone seems to scream so loud that you

671
00:33:13,245 --> 00:33:18,315
have from large corporations to startup companies, they are trying.

672
00:33:19,080 --> 00:33:22,290
To figure out who to use.

673
00:33:22,350 --> 00:33:24,960
And when you start going down that path, it's

674
00:33:24,960 --> 00:33:27,660
almost like you, you don't want that trial by fire.

675
00:33:27,660 --> 00:33:32,970
Because most of these companies, and I take this super serious, I mean most

676
00:33:33,000 --> 00:33:37,770
especially in that startup, small to medium businesses, if you're taking

677
00:33:37,800 --> 00:33:41,430
a check from them, that's the check that they could have fed their family.

678
00:33:41,430 --> 00:33:43,410
That's the check that's paying the rent, that's

679
00:33:43,410 --> 00:33:46,860
the car payment that like take it serious.

680
00:33:46,890 --> 00:33:49,980
And I take it serious, not only from the small to

681
00:33:49,980 --> 00:33:52,920
medium, but from the large and enterprise groups.

682
00:33:53,070 --> 00:33:59,700
And I think far too many companies out there don't look at it from that prism.

683
00:33:59,760 --> 00:34:01,290
Like this is a big deal.

684
00:34:01,380 --> 00:34:05,820
They're not just getting money for free and wondering who wants this.

685
00:34:06,240 --> 00:34:06,840
You know what I mean?

686
00:34:06,840 --> 00:34:09,179
Like this is real time stuff.

687
00:34:09,330 --> 00:34:09,389
Yeah.

688
00:34:09,420 --> 00:34:16,050
And if it's 500 bucks or if it's 50,000 bucks, like, uh, I take all that

689
00:34:16,110 --> 00:34:21,570
with a. I don't know, expectation that I put on myself and everyone that

690
00:34:21,659 --> 00:34:26,425
that's on my team, that you don't just take a check because you can.

691
00:34:26,445 --> 00:34:26,865
Mm-hmm.

692
00:34:26,945 --> 00:34:30,030
You take it because you have an idea and you

693
00:34:30,030 --> 00:34:33,240
see a result because it, it makes a difference.

694
00:34:33,510 --> 00:34:33,600
Mm-hmm.

695
00:34:33,840 --> 00:34:36,570
And, and I think our clients really feel that way.

696
00:34:36,570 --> 00:34:41,130
I mean, you could, I, I say this with full transparency,

697
00:34:41,219 --> 00:34:44,760
call anyone that we've either worked with or are

698
00:34:44,760 --> 00:34:47,850
working with, and I don't think you'll hear a negative.

699
00:34:48,105 --> 00:34:51,030
I, I think, you know, there's gonna be people

700
00:34:51,030 --> 00:34:54,780
out there that we, that, that understand that.

701
00:34:55,065 --> 00:34:58,125
You come with this brand, that's what you get.

702
00:34:58,185 --> 00:35:01,995
And, and that's really, I think what, I don't know if it separates us, but

703
00:35:01,995 --> 00:35:05,985
it's something that I, I like to be able to feel, I dunno, give it a shot.

704
00:35:06,375 --> 00:35:06,765
We will see.

705
00:35:07,785 --> 00:35:08,685
I could be wrong.

706
00:35:09,255 --> 00:35:09,765
Yeah.

707
00:35:09,975 --> 00:35:13,005
But I mean, again, that I, I appreciate that you're taking that

708
00:35:13,005 --> 00:35:15,675
level of seriousness to it, to the people that you're working with.

709
00:35:15,705 --> 00:35:17,325
'cause it's, it's a risk.

710
00:35:17,325 --> 00:35:18,705
You're putting yourself out there too.

711
00:35:18,705 --> 00:35:21,435
And you know you want to be a trusted partner for somebody,

712
00:35:21,435 --> 00:35:24,705
especially when you have a wide breadth of services that you offer.

713
00:35:24,705 --> 00:35:26,205
Speaking of trolls.

714
00:35:26,285 --> 00:35:27,305
50 foot trolls.

715
00:35:27,904 --> 00:35:28,384
Let's go

716
00:35:28,384 --> 00:35:28,685
now.

717
00:35:28,685 --> 00:35:30,545
Now I've, I've seen some of your work.

718
00:35:30,545 --> 00:35:32,765
I've seen some of this stuff, and it really fascinated me.

719
00:35:32,884 --> 00:35:36,634
Another side note about myself, I've actually made costumes in my past, like

720
00:35:36,634 --> 00:35:42,605
handmade costumes, using foam, using plastic, using resins, all the fun stuff.

721
00:35:42,875 --> 00:35:45,785
And so I've, I've have some experience in that

722
00:35:45,785 --> 00:35:48,995
arena of fabrication and it's always fascinating me.

723
00:35:48,995 --> 00:35:51,424
I had a friend for the longest time telling me, dude, you just

724
00:35:51,424 --> 00:35:54,004
need to start a costume company and make costumes for a living.

725
00:35:54,004 --> 00:35:56,674
And I'm like, yeah, but it's just, it's not my thing.

726
00:35:56,674 --> 00:36:00,305
I tried it for a little bit and it's the most, like for me being an extrovert.

727
00:36:00,320 --> 00:36:03,560
It is the most lonely job, especially when you're starting

728
00:36:03,560 --> 00:36:05,660
on your own and you're the only one commissioned to do it.

729
00:36:05,990 --> 00:36:07,790
Um, and on top of that, I have this natural

730
00:36:07,790 --> 00:36:10,370
reaction when I make mistakes to hit control Z.

731
00:36:10,670 --> 00:36:13,730
It's a literal physical reaction now, but I digress

732
00:36:13,790 --> 00:36:15,920
all that to say how, how did this come about?

733
00:36:15,920 --> 00:36:18,770
How did you get into making 50 foot trolls and not just

734
00:36:18,800 --> 00:36:21,380
50 foot trolls, but the fabrication and all that in

735
00:36:21,380 --> 00:36:24,260
addition to S-E-O-S-E-M, all that other stuff you do.

736
00:36:24,290 --> 00:36:24,650
Okay.

737
00:36:24,650 --> 00:36:26,510
First of all, uh, you're a Renaissance guy.

738
00:36:26,960 --> 00:36:29,085
Like go to renaissance fairs with like the com No, I don't.

739
00:36:29,085 --> 00:36:29,565
I don't do rent

740
00:36:29,565 --> 00:36:29,845
fairs.

741
00:36:29,870 --> 00:36:30,770
I've always wanted to go,

742
00:36:30,915 --> 00:36:32,045
dude, they're should go.

743
00:36:32,045 --> 00:36:33,020
So good man.

744
00:36:33,020 --> 00:36:33,710
I love it.

745
00:36:33,710 --> 00:36:36,860
To live in the land of illusion and just, oh, it's amazing.

746
00:36:36,980 --> 00:36:41,960
So again, it really what that it was a byproduct of, I was

747
00:36:41,960 --> 00:36:45,470
working with a client, they were incredible, you know, big in the

748
00:36:45,470 --> 00:36:49,640
attraction space up here in locally, the Gatlinburg Pigeon Forge.

749
00:36:49,640 --> 00:36:53,330
I mean, you go in there, it's sort of a hotbed for entertainment.

750
00:36:53,330 --> 00:36:55,940
We have a ton of people coming through there, and now

751
00:36:55,940 --> 00:36:58,700
it's kind of turning into this almost Vegas mentality.

752
00:36:59,100 --> 00:37:01,950
Of who can be bigger, better, and you know, faster.

753
00:37:02,190 --> 00:37:06,360
And so I had a client, incredible group of people, they're, they're awesome.

754
00:37:06,750 --> 00:37:09,210
And they were working with a group that

755
00:37:09,210 --> 00:37:13,380
was building these big fiberglass things.

756
00:37:13,380 --> 00:37:13,470
Mm-hmm.

757
00:37:13,830 --> 00:37:14,160
Right.

758
00:37:14,220 --> 00:37:15,510
And ultimately, you know.

759
00:37:15,825 --> 00:37:16,575
With logic.

760
00:37:16,575 --> 00:37:19,965
There's a, there's a big consulting part of that, so we

761
00:37:19,965 --> 00:37:24,195
don't just, oftentimes it's not just come in and do a thing.

762
00:37:24,255 --> 00:37:24,825
Mm-hmm.

763
00:37:25,065 --> 00:37:28,605
We come in as consultants, we come in really looking

764
00:37:28,605 --> 00:37:31,215
at things through all different area, you know, areas.

765
00:37:31,485 --> 00:37:35,055
And so as I was working with this client, we also notice

766
00:37:35,055 --> 00:37:37,815
that there were these line items of these projects.

767
00:37:37,965 --> 00:37:40,755
Well, they were large and I was.

768
00:37:41,220 --> 00:37:44,430
It it, and it was, the question started coming, like, what is that?

769
00:37:44,730 --> 00:37:48,300
And why do you hate the team that you're working with?

770
00:37:48,360 --> 00:37:49,590
Like, that's weird to me.

771
00:37:49,680 --> 00:37:54,180
And that's where I, I like to find my niches, which is ultimately where

772
00:37:54,180 --> 00:37:58,590
clients don't feel like they're getting the customer satis, you know?

773
00:37:58,800 --> 00:38:00,510
They just don't feel like they're being heard.

774
00:38:00,720 --> 00:38:05,940
And so as this, as I was watching this unfold for, you know, a year, two years,

775
00:38:06,330 --> 00:38:11,550
my wheels started spinning, like, there's got to be a better group out there.

776
00:38:11,640 --> 00:38:12,810
I gotta figure this out.

777
00:38:12,810 --> 00:38:14,010
So it became a puzzle.

778
00:38:14,040 --> 00:38:14,130
Mm-hmm.

779
00:38:14,370 --> 00:38:19,020
Initially, and I found these guys and girls that were doing

780
00:38:19,020 --> 00:38:23,520
these incredible projects, but they almost didn't have a voice.

781
00:38:23,580 --> 00:38:27,810
Well, I'm really good at bringing voices to quiet things.

782
00:38:27,840 --> 00:38:31,800
And as I met this team, I started having meetings with them.

783
00:38:31,800 --> 00:38:35,250
I started watching what they were doing, how they differentiated from

784
00:38:35,280 --> 00:38:38,700
other groups that were being worked on, you know, that I had clients.

785
00:38:38,780 --> 00:38:42,350
Paying, you know, writing checks for and not really happy with.

786
00:38:42,350 --> 00:38:46,190
And these things weren't working, and the frustration that was happening.

787
00:38:46,190 --> 00:38:50,180
So ultimately my job became this, uh, almost like a scout.

788
00:38:50,750 --> 00:38:55,790
And I found this group of rock stars that were just so creative, and

789
00:38:55,790 --> 00:38:59,690
they had this incredible talent, but they didn't really have a voice

790
00:38:59,780 --> 00:39:03,710
and they didn't really have a clientele basis that was, I don't know,

791
00:39:03,770 --> 00:39:06,110
big, you know, at the end of the day, they, they weren't making,

792
00:39:06,380 --> 00:39:10,010
there just wasn't a ton of money coming through, but they had talent.

793
00:39:10,010 --> 00:39:12,950
And I think the thing that separated them

794
00:39:12,980 --> 00:39:16,550
is their desire to make sure it was right.

795
00:39:17,000 --> 00:39:23,090
It's like broken people can understand broken people and, and especially

796
00:39:23,090 --> 00:39:28,070
broken people that really have this need to like, you like me, right?

797
00:39:28,100 --> 00:39:29,030
You like me, right?

798
00:39:29,060 --> 00:39:30,080
Like, I did a good job.

799
00:39:30,410 --> 00:39:34,010
And I found that sort of, that desire to do

800
00:39:34,010 --> 00:39:36,860
things the right way, even if that meant.

801
00:39:37,525 --> 00:39:41,125
That you were going to at, at the end of the day, you weren't making money.

802
00:39:41,395 --> 00:39:44,395
And that was like, Ooh, we've gotta fix that.

803
00:39:44,605 --> 00:39:48,565
Like, you guys are too good to be losing money.

804
00:39:49,375 --> 00:39:50,335
I've got an idea.

805
00:39:50,545 --> 00:39:55,225
So I spent 12 months this watching, getting to know, trying

806
00:39:55,225 --> 00:40:00,625
to understand what this world was, and then ultimately it, I,

807
00:40:00,625 --> 00:40:04,315
I came to the client and I said, Hey, don't write that check.

808
00:40:04,375 --> 00:40:05,275
I've got an idea.

809
00:40:05,575 --> 00:40:07,525
What if we try these guys over here?

810
00:40:08,215 --> 00:40:10,195
And, and they were like, who are they?

811
00:40:10,225 --> 00:40:11,155
Wait, what?

812
00:40:11,215 --> 00:40:13,375
They're, and it just so happens they were in their backyard.

813
00:40:14,025 --> 00:40:18,165
So they were so quiet, they were in their backyard doing a

814
00:40:18,165 --> 00:40:21,435
thing that they were working with someone that was outta state.

815
00:40:21,585 --> 00:40:24,825
And so that helped, I think, at least the momentum.

816
00:40:25,200 --> 00:40:29,145
And, and this team, you know, which is, you know, brainchild, creative,

817
00:40:29,175 --> 00:40:33,345
all of a sudden they, they, we showed up and I said, I'm gonna run as sort

818
00:40:33,345 --> 00:40:37,785
of almost like a DP because listen, my name, if this doesn't work out,

819
00:40:38,025 --> 00:40:42,045
that's bad because these, you know, these are big projects that mean a lot.

820
00:40:42,045 --> 00:40:44,595
Again, going back to that, these guys are writing a check.

821
00:40:44,595 --> 00:40:47,475
We gotta take this real serious.

822
00:40:47,565 --> 00:40:47,625
Yeah.

823
00:40:47,625 --> 00:40:51,045
So, and we got to work and, and you know, client decided to take it.

824
00:40:51,045 --> 00:40:55,635
You know, I shout out to Chucky Blaylock, um, top concepts, let's go.

825
00:40:55,785 --> 00:41:01,335
They took a risk and it absolutely home run.

826
00:41:01,875 --> 00:41:04,515
I mean, it was just incredible.

827
00:41:04,575 --> 00:41:06,975
And, and the team was incredible.

828
00:41:07,280 --> 00:41:10,275
And, and then as I was, as that was happening.

829
00:41:10,905 --> 00:41:13,425
I started like, Ooh, we can do this.

830
00:41:13,425 --> 00:41:13,995
More.

831
00:41:14,145 --> 00:41:16,365
Like there's more people out there that are having

832
00:41:16,365 --> 00:41:19,545
this problem with other groups that we can solve.

833
00:41:19,545 --> 00:41:19,605
Yeah.

834
00:41:19,935 --> 00:41:23,205
And it's not about, the other guy is bad.

835
00:41:23,685 --> 00:41:24,615
Same thing with logic.

836
00:41:24,615 --> 00:41:28,095
Listen, there's a lot, it's a crowded space, but they have

837
00:41:28,095 --> 00:41:31,995
a niche that wasn't quite, I mean, not many people can sit

838
00:41:31,995 --> 00:41:35,775
at the table and be like, literally you, what do you want?

839
00:41:36,075 --> 00:41:39,525
And my only que, my only question is time and money.

840
00:41:39,880 --> 00:41:42,670
It's not a, if we can do it, it's time and money.

841
00:41:42,819 --> 00:41:47,200
And that, that's a, my ego loves that, right?

842
00:41:47,200 --> 00:41:49,210
Like, that's so good.

843
00:41:49,600 --> 00:41:49,779
That's

844
00:41:49,779 --> 00:41:50,380
always fun.

845
00:41:50,440 --> 00:41:55,509
Oh, when I can sit across the table from Dollywood, Ripley's,

846
00:41:55,540 --> 00:41:58,345
we just started a project with the Milwaukee Brewers.

847
00:41:58,575 --> 00:42:02,080
When we're doing things in Texas, when we've got a, I mean New

848
00:42:02,080 --> 00:42:05,680
York, we've got a project with a big group on the Hudson Island.

849
00:42:06,130 --> 00:42:09,009
When you can sit at a table and without a

850
00:42:09,009 --> 00:42:12,009
drop of sweat, go, yeah, yeah, we can do that.

851
00:42:12,100 --> 00:42:13,240
It's just time and money.

852
00:42:13,330 --> 00:42:15,250
If you can afford it, we can build it.

853
00:42:15,370 --> 00:42:16,029
That's.

854
00:42:16,590 --> 00:42:17,069
Fun.

855
00:42:18,450 --> 00:42:20,370
You know, that's a cool gig.

856
00:42:20,670 --> 00:42:24,330
And, and so yeah, that's brainchild we run, you know, parallel.

857
00:42:24,330 --> 00:42:30,299
And again, that's a tool in that logic marketing toolbox where if

858
00:42:30,299 --> 00:42:33,900
I'm talking to a, to a group that needs a thing, I mean, we work

859
00:42:33,900 --> 00:42:37,740
with municipalities around where, you know, we were talking to a

860
00:42:37,740 --> 00:42:40,860
group and, and they're just, they wanna be known for something.

861
00:42:41,250 --> 00:42:41,490
Right.

862
00:42:41,490 --> 00:42:44,760
Like I'm a community, but we don't stand for something.

863
00:42:44,760 --> 00:42:45,960
What can we stand for?

864
00:42:46,290 --> 00:42:46,890
I don't know.

865
00:42:46,950 --> 00:42:49,980
Let's talk And, and that's where the logic, so you have

866
00:42:49,980 --> 00:42:54,330
this marketing element that gets brought into a fabrication

867
00:42:54,600 --> 00:42:58,770
group that is so accustomed to, can you build a widget?

868
00:42:59,400 --> 00:43:00,360
Yeah, we can build a widget.

869
00:43:00,600 --> 00:43:03,870
We come at it from this perspective of like, before we

870
00:43:03,870 --> 00:43:07,170
build the widget, let's understand the why behind it.

871
00:43:07,320 --> 00:43:08,610
What's that really gonna do?

872
00:43:08,700 --> 00:43:11,760
Is this worth, is the juice worth the squeeze?

873
00:43:12,090 --> 00:43:14,940
And and a lot of these companies come to us and

874
00:43:14,940 --> 00:43:16,860
they're like, we just wanna stand for something.

875
00:43:16,860 --> 00:43:17,910
We wanna be loud.

876
00:43:17,940 --> 00:43:20,250
We want people to see and be able to interact.

877
00:43:20,580 --> 00:43:22,110
And then the process starts.

878
00:43:22,110 --> 00:43:24,900
And uh, we do a lot of mini golf courses.

879
00:43:25,275 --> 00:43:30,105
I mean the, the ton of those, we do a lot of, you know, stuff for national

880
00:43:30,105 --> 00:43:33,585
companies where you walk into, you know, a mall and you've got a thing.

881
00:43:33,585 --> 00:43:34,365
That's it.

882
00:43:34,365 --> 00:43:38,265
It's across the board, signage, elements, environments.

883
00:43:38,265 --> 00:43:38,775
So, yeah.

884
00:43:38,955 --> 00:43:41,265
But it's, it's a ton of fun and it's, it's

885
00:43:41,265 --> 00:43:44,415
a another way to be able to grab attention.

886
00:43:45,800 --> 00:43:50,570
Engage your clientele, get a wow factor, integrate into that social space

887
00:43:50,570 --> 00:43:54,110
where people can, you know, want to take a picture with a cool thing.

888
00:43:54,140 --> 00:43:54,230
Mm-hmm.

889
00:43:54,590 --> 00:43:55,430
So, yeah.

890
00:43:55,700 --> 00:43:56,000
Yeah.

891
00:43:56,060 --> 00:43:57,200
Brainchild, let's go.

892
00:43:57,315 --> 00:43:58,130
I, I love that.

893
00:43:58,250 --> 00:44:00,620
And it's, and it's great too that you were able to jump in

894
00:44:00,620 --> 00:44:03,110
and help them, because a lot of companies in these smaller

895
00:44:03,110 --> 00:44:07,460
niches don't always have a good way of developing business.

896
00:44:07,550 --> 00:44:11,480
Like, unless you're just an absolute gangbuster salesperson and you

897
00:44:11,480 --> 00:44:14,990
know exactly who to go to, it can be hard to sell in that space.

898
00:44:14,990 --> 00:44:17,360
And sometimes it can be hard to just go to

899
00:44:17,360 --> 00:44:19,280
somebody and say, Hey, you need a 50 foot troll.

900
00:44:19,325 --> 00:44:23,254
How, how do you just walk out there and tell somebody that, and,

901
00:44:23,254 --> 00:44:26,375
and that person may be out there, but like selling someone on

902
00:44:26,375 --> 00:44:30,995
that is very hard and it's, you know, it's gonna be a niche thing.

903
00:44:30,995 --> 00:44:33,245
It's, it's no surprise that you're doing these things all

904
00:44:33,245 --> 00:44:36,515
over the US because not everybody in Knoxville needs that.

905
00:44:36,515 --> 00:44:36,665
Now.

906
00:44:36,665 --> 00:44:39,484
We are in a very unique area given the tourism

907
00:44:39,484 --> 00:44:42,575
and everything of the Smokies and everything else.

908
00:44:42,575 --> 00:44:44,404
But yeah, I mean, like where else do you

909
00:44:44,404 --> 00:44:46,895
go outside of that to put a 50 foot troll?

910
00:44:46,895 --> 00:44:50,105
I mean, there's plenty of places in Florida, I'm sure, but you know, there,

911
00:44:50,105 --> 00:44:53,555
there's a lot of things you can do with it and it's just, uh, it's neat to see

912
00:44:53,555 --> 00:44:57,335
you kind of take, take them under your wing and, and help build that business.

913
00:44:57,335 --> 00:44:58,835
Um, build that business up too.

914
00:44:58,895 --> 00:44:59,495
That's awesome.

915
00:44:59,524 --> 00:45:00,544
It's, it's, it's great.

916
00:45:00,544 --> 00:45:02,225
And I encourage business owners.

917
00:45:02,225 --> 00:45:06,335
I mean, if you have a thing where that people are at, right?

918
00:45:06,335 --> 00:45:10,444
Like, I mean, not everything has to be over the top crazy, right?

919
00:45:10,504 --> 00:45:14,435
But those in the world that we live in today.

920
00:45:14,759 --> 00:45:21,060
If you can lean in and have a really cool, just a wow factor to your

921
00:45:21,060 --> 00:45:25,350
building to, I mean, we do things on thing we do on top of cars, right?

922
00:45:25,350 --> 00:45:29,430
Like big fiberglass things that just give a wow factor to a car.

923
00:45:29,459 --> 00:45:32,939
Or we do billboards where you have, you know, the three dimensional

924
00:45:32,939 --> 00:45:36,930
billboards where you've got a shark coming out of it and it's it.

925
00:45:36,930 --> 00:45:40,319
You can take these things that people are so

926
00:45:40,319 --> 00:45:43,830
accustomed to and turn them into wow factors.

927
00:45:44,009 --> 00:45:47,790
It's, I mean, if you can't, if you can't afford it and you see the value

928
00:45:47,790 --> 00:45:51,509
in that, it's such a cool thing to separate yourself from the herd.

929
00:45:51,629 --> 00:45:55,020
And that's what I think logic marketing brain like

930
00:45:55,439 --> 00:45:58,709
everything that we bring to the table is about how do

931
00:45:58,709 --> 00:46:02,040
you separate yourself and be able to provide an audience.

932
00:46:02,415 --> 00:46:03,915
With an experience.

933
00:46:03,944 --> 00:46:04,035
Mm-hmm.

934
00:46:04,274 --> 00:46:06,585
I mean, we live in this experience world, right?

935
00:46:06,674 --> 00:46:09,134
If you're not giving experience, who cares?

936
00:46:09,134 --> 00:46:10,515
If you've got the best widget?

937
00:46:10,665 --> 00:46:14,835
People are willing to not take the best if they're gonna have a cool time.

938
00:46:14,955 --> 00:46:15,375
Right?

939
00:46:15,375 --> 00:46:18,585
Like, if they're gonna have that, Ooh, that was fun.

940
00:46:18,825 --> 00:46:21,855
So, yeah, I encourage everyone think outside the box.

941
00:46:21,855 --> 00:46:26,745
We don't live in a world now where you're confined to, you

942
00:46:26,745 --> 00:46:29,475
know, well, I, I can only, I can, you know, I'm limited.

943
00:46:29,535 --> 00:46:30,435
You're not limited.

944
00:46:30,825 --> 00:46:34,875
Like some, I think agencies out there try to fit different

945
00:46:34,875 --> 00:46:37,995
companies into boxes because it fits their niche.

946
00:46:38,415 --> 00:46:40,755
Listen, I have clients that call us and they

947
00:46:40,755 --> 00:46:44,865
want a thing, and I talk 'em out of it, you know?

948
00:46:44,865 --> 00:46:45,670
And that's, that's a good thing.

949
00:46:46,210 --> 00:46:47,950
It's, it's a great thing.

950
00:46:48,040 --> 00:46:48,160
Yeah.

951
00:46:48,160 --> 00:46:50,560
If you're insistent, you're gonna have to go somewhere else.

952
00:46:50,560 --> 00:46:52,720
'cause I don't feel comfortable taking that money.

953
00:46:52,720 --> 00:46:53,830
'cause I don't think it's a good idea.

954
00:46:54,070 --> 00:46:56,710
And if they go somewhere else and it's a home run, God bless you.

955
00:46:56,710 --> 00:47:00,370
But it's just, I again, take it real serious.

956
00:47:00,370 --> 00:47:00,380
Yeah.

957
00:47:00,580 --> 00:47:00,850
Yeah.

958
00:47:00,850 --> 00:47:03,400
There's, I, I think, I think it's a challenging balance of

959
00:47:03,400 --> 00:47:06,759
like, you don't wanna harsh someone's mellow, so to speak, on

960
00:47:07,450 --> 00:47:09,430
probably not the right term to use in this conversation, but

961
00:47:10,390 --> 00:47:10,480
Right.

962
00:47:11,125 --> 00:47:12,115
But you, you know what I'm saying?

963
00:47:12,115 --> 00:47:15,415
You, you don't, you don't wanna shut somebody's idea down that might

964
00:47:15,415 --> 00:47:18,654
be really good or might really benefit them, but at the same time, if

965
00:47:18,654 --> 00:47:21,625
you've seen enough and know enough, it's like you gotta ask questions.

966
00:47:21,625 --> 00:47:25,254
You gotta understand, and they have to understand that you're,

967
00:47:25,285 --> 00:47:28,674
they're coming to you as an expert and you may have a very

968
00:47:28,674 --> 00:47:32,515
valid reason as to why you're like, dude, no, don't do that.

969
00:47:32,935 --> 00:47:35,964
And so I I, I completely, you know, there's, there's

970
00:47:35,964 --> 00:47:37,825
a lot of wisdom in that, a lot of experience.

971
00:47:37,825 --> 00:47:41,305
So yeah, I would say go with God if, if they're gonna push back and

972
00:47:41,305 --> 00:47:44,305
be like, no, no, no, I want this to, you know, I want to go viral.

973
00:47:44,305 --> 00:47:47,395
That's the thing I, I used to hear all the time and it was

974
00:47:47,395 --> 00:47:50,545
just like, yeah, well, there's more to life than going viral.

975
00:47:50,545 --> 00:47:54,504
And actually going viral is a lot of combinations of

976
00:47:54,504 --> 00:47:57,265
factors and budget depending on what you're doing.

977
00:47:57,295 --> 00:47:59,484
And, um, you, you may not have that.

978
00:47:59,545 --> 00:47:59,785
Yeah.

979
00:47:59,785 --> 00:48:03,234
And you're right, that whole dialogue, it happens almost daily in

980
00:48:03,234 --> 00:48:07,045
the office where you have clients that they, that viability and,

981
00:48:07,045 --> 00:48:10,225
and you've gotta remember that at the end of the day, there are.

982
00:48:10,725 --> 00:48:13,425
Billion dollar companies out there, and if it was just

983
00:48:13,425 --> 00:48:16,725
writing a check, pick any of the, you know, billion

984
00:48:16,725 --> 00:48:18,825
dollar companies, they would, that's all you would see.

985
00:48:18,855 --> 00:48:21,675
It is a lot of combination of being able

986
00:48:21,675 --> 00:48:24,884
to sort of systematically grow this idea.

987
00:48:24,945 --> 00:48:26,865
And then there's an element of luck.

988
00:48:26,865 --> 00:48:30,525
There's an element of did you do it the right thing, the right

989
00:48:30,525 --> 00:48:34,365
time, the right people pick it up, but it's not as easy as, as

990
00:48:34,365 --> 00:48:37,335
just write a check, which is, you know, to that point where if,

991
00:48:37,395 --> 00:48:40,575
if you've got a client that, that comes to me with that time out,

992
00:48:40,665 --> 00:48:41,355
it's a red flag.

993
00:48:41,355 --> 00:48:41,775
Right?

994
00:48:41,835 --> 00:48:42,195
Yeah.

995
00:48:42,195 --> 00:48:48,285
I just, we can do a thing that your audience can a really love and if you

996
00:48:48,285 --> 00:48:52,995
stick to that authenticity of who you are and really stay true to your

997
00:48:52,995 --> 00:48:58,695
audience, let your audience start that viability and create your, you

998
00:48:58,695 --> 00:49:03,595
know, have, have some pride and understanding that you're, that you are.

999
00:49:04,040 --> 00:49:08,690
Focused on your audience, your message, your brand, because

1000
00:49:08,690 --> 00:49:11,390
that's when you're gonna have that like die hard group.

1001
00:49:11,570 --> 00:49:12,560
It's a lot of fun.

1002
00:49:12,620 --> 00:49:14,120
And then you just test the waters.

1003
00:49:14,150 --> 00:49:16,520
Hey, there's not a month that goes by that we

1004
00:49:16,520 --> 00:49:20,480
don't do stuff that crashes and burns all the time.

1005
00:49:20,630 --> 00:49:20,960
You know?

1006
00:49:20,960 --> 00:49:21,950
And it's okay.

1007
00:49:22,250 --> 00:49:23,450
Everything's a teacher.

1008
00:49:23,570 --> 00:49:24,650
Everything's a teacher.

1009
00:49:24,650 --> 00:49:25,370
We're gonna learn.

1010
00:49:25,370 --> 00:49:27,740
And I'm very upfront with that, with clients there.

1011
00:49:27,740 --> 00:49:29,480
This, these are not all home runs.

1012
00:49:29,480 --> 00:49:29,570
Mm-hmm.

1013
00:49:29,810 --> 00:49:33,800
There's a lot of strikeouts, but the strikeouts allow us to learn why.

1014
00:49:34,245 --> 00:49:37,635
What happened, what it do, how do we do it differently?

1015
00:49:37,635 --> 00:49:38,895
Just don't repeat it.

1016
00:49:39,345 --> 00:49:42,795
So moving on to where you're at today, like what are you looking forward to

1017
00:49:42,795 --> 00:49:46,905
in the next year, five years as this business continues to grow and build?

1018
00:49:46,995 --> 00:49:51,165
Uh, I mean, I'm looking forward to watching my kids graduate, my

1019
00:49:51,165 --> 00:49:56,745
grandson, my kids going to college, my other sons being a senior.

1020
00:49:56,745 --> 00:49:58,455
I mean, that's my true north.

1021
00:49:58,485 --> 00:50:00,855
That's, that's my most important thing.

1022
00:50:00,885 --> 00:50:04,395
And, and that's where I absolutely lead into as

1023
00:50:04,395 --> 00:50:07,485
far as the, the excitement behind the company.

1024
00:50:07,485 --> 00:50:09,345
It's really being able.

1025
00:50:09,870 --> 00:50:11,790
I think we live right now in this culture.

1026
00:50:11,790 --> 00:50:14,520
I mean, everyone's been talking about AI for years.

1027
00:50:14,520 --> 00:50:16,890
We, you know, we've used AI for the last, I

1028
00:50:16,890 --> 00:50:20,070
dunno, six, seven years to some degree, right?

1029
00:50:20,070 --> 00:50:25,110
Like, it used to be a thing that was almost like a, a small

1030
00:50:25,110 --> 00:50:28,530
stepping stone that would help you get to a destination.

1031
00:50:29,010 --> 00:50:32,010
And nowadays you're finding that so many

1032
00:50:32,010 --> 00:50:34,620
people are using it as complete bridges.

1033
00:50:35,130 --> 00:50:37,770
And, and I think we're, I mean, we're already seeing a

1034
00:50:37,770 --> 00:50:40,410
lot of pushback from that, and I think we're seeing a lot

1035
00:50:40,410 --> 00:50:44,010
of that in that social space, in that marketing space.

1036
00:50:44,400 --> 00:50:49,020
And, and the next year, I really am, I, you know, this is what we

1037
00:50:49,020 --> 00:50:53,550
are always focused on, almost like daily is how do you sort of.

1038
00:50:54,165 --> 00:50:58,605
Integrate the technologies that are good for not only us, but for

1039
00:50:58,605 --> 00:51:06,524
other businesses without turning this into just an AI generated world.

1040
00:51:06,585 --> 00:51:09,015
And, uh, like the pushback's already happening.

1041
00:51:09,015 --> 00:51:11,504
I mean, hop on your Instagram, your snap,

1042
00:51:11,565 --> 00:51:14,895
it's, it's like, can I see a real human?

1043
00:51:15,450 --> 00:51:18,810
Can I please get some authenticity and rather than

1044
00:51:18,810 --> 00:51:23,250
just hearing what your garbage prompt created.

1045
00:51:23,669 --> 00:51:28,410
And so I think a lot of what we are focused on is how we stay, how we

1046
00:51:28,410 --> 00:51:33,750
help businesses stay true to their au authentic voice without having

1047
00:51:33,750 --> 00:51:39,509
it just become this prompted AI voice that almost stands for nothing.

1048
00:51:39,714 --> 00:51:43,140
And, and that's a fine line because everyone

1049
00:51:43,140 --> 00:51:45,330
now that's out there, they're the smartest.

1050
00:51:45,330 --> 00:51:47,850
They've got all the information, the da, da, da.

1051
00:51:48,209 --> 00:51:51,029
And so we really lean into the human aspect

1052
00:51:51,029 --> 00:51:53,879
of being able to have these conversations.

1053
00:51:54,029 --> 00:51:54,120
Mm-hmm.

1054
00:51:54,450 --> 00:51:57,870
Understand how do we implement this to where it's most

1055
00:51:57,870 --> 00:52:02,100
successful without completely damaging your look because.

1056
00:52:02,725 --> 00:52:05,935
The audiences of today, and I think we see it in our own selves.

1057
00:52:06,295 --> 00:52:08,634
We're quick to divorce, we're quick to

1058
00:52:08,634 --> 00:52:10,645
just be like, no, I can't take it anymore.

1059
00:52:10,645 --> 00:52:15,355
And once that fish is off the hook, it's real hard to get 'em back.

1060
00:52:15,625 --> 00:52:20,545
I want, and the teams are all building towards that as far as verticals

1061
00:52:20,545 --> 00:52:25,795
go, really, I, I'm, I'm really focused in on trying to help those

1062
00:52:25,795 --> 00:52:30,295
individuals out there that are struggling at that more like political space.

1063
00:52:30,295 --> 00:52:30,384
Mm-hmm.

1064
00:52:30,745 --> 00:52:34,015
I think we're, we live in this weird political.

1065
00:52:34,330 --> 00:52:36,100
You know, diverse.

1066
00:52:36,310 --> 00:52:38,830
Everyone's got a, an opinion about it.

1067
00:52:38,830 --> 00:52:43,270
But I like to find these spaces where we can come together and,

1068
00:52:43,270 --> 00:52:47,290
and with my background, a lot of that, you know, surrounds all

1069
00:52:47,290 --> 00:52:50,830
everyone that's dealing with mental issues, addiction issues.

1070
00:52:51,340 --> 00:52:55,150
I mean, listen, we're we, we're a culture that, a, we're all

1071
00:52:55,150 --> 00:52:58,330
addicted to something, you know, we're all worshiping something.

1072
00:52:58,780 --> 00:53:03,310
We're all, I mean, just this genetic code in us is, has

1073
00:53:03,310 --> 00:53:07,660
these ingrained things that I want to feel wanted, I want

1074
00:53:07,660 --> 00:53:11,380
be able to worship a thing and I want to pick a team.

1075
00:53:11,530 --> 00:53:15,070
And my side that I'm cheerleading is I try to stand in the middle of the

1076
00:53:15,070 --> 00:53:20,470
field and look at these two teams that are fighting and go time out man.

1077
00:53:21,180 --> 00:53:23,250
This life stuff, it's quick.

1078
00:53:23,549 --> 00:53:26,819
I see people dying, golly, it seems weekly

1079
00:53:26,855 --> 00:53:29,970
and, and good humans doing, trying their best.

1080
00:53:30,120 --> 00:53:34,410
And when you see this like world through that prism that this.

1081
00:53:35,115 --> 00:53:38,955
It's the little sentence in a book that we're living in.

1082
00:53:39,645 --> 00:53:44,475
It ends and, and I, I hate it when it ends too fast.

1083
00:53:44,505 --> 00:53:47,145
And, and I wanna stand in the middle of the field

1084
00:53:47,205 --> 00:53:51,285
and look at both sides and go, can we, can we stop?

1085
00:53:52,065 --> 00:53:55,815
Can we really start to look at things that, that bring us together?

1086
00:53:55,935 --> 00:54:03,255
And how can logic take these narratives and 20 plus years of experience

1087
00:54:03,675 --> 00:54:07,395
and be able to stand in the middle of the field and bring people together?

1088
00:54:07,395 --> 00:54:12,045
And if that takes me standing on a stage and preaching what I think is

1089
00:54:12,045 --> 00:54:16,215
right, or I don't even know if it's a right thing, it's, it's an idea.

1090
00:54:16,335 --> 00:54:21,825
And as I talk about these ideas, I see these teams on either side.

1091
00:54:21,915 --> 00:54:23,865
That's where a bridge gets connected.

1092
00:54:23,865 --> 00:54:29,325
And if we can meet in the middle man, that's where the good stuff happens.

1093
00:54:29,955 --> 00:54:33,765
So that's a big focus of where I am putting my efforts.

1094
00:54:34,095 --> 00:54:38,325
And listen, Chris, at the end of the day, that 14-year-old scared kid,

1095
00:54:38,565 --> 00:54:42,795
I'm sitting in it, you know, it's like, do I wanna put myself out there

1096
00:54:42,795 --> 00:54:48,495
and have these conversations where I know it's, it gets uncomfortable.

1097
00:54:48,495 --> 00:54:48,585
Mm-hmm.

1098
00:54:48,855 --> 00:54:50,295
And I'm, am I willing.

1099
00:54:50,700 --> 00:54:55,500
I think so that's a branch that is right now growing, that we're

1100
00:54:55,500 --> 00:54:58,859
gonna find out if it becomes stable enough for me to walk on.

1101
00:54:59,190 --> 00:55:03,359
I feel like I have an opportunity, you know?

1102
00:55:03,359 --> 00:55:06,810
And when I sit with God and we have these conversations

1103
00:55:06,810 --> 00:55:10,710
and my faith kicks in, you know, the, the worst thing that.

1104
00:55:10,959 --> 00:55:14,890
That happens is when my soul says, you're not giving

1105
00:55:14,890 --> 00:55:18,939
that, that gift, but I give it in the way that I can.

1106
00:55:18,964 --> 00:55:21,939
I, I go to the jail almost every other week and I sit with

1107
00:55:21,939 --> 00:55:24,700
convicts and I talk to 'em and I say, gosh, guess what?

1108
00:55:24,700 --> 00:55:25,419
Yeah, I've been there.

1109
00:55:25,930 --> 00:55:29,500
We're gonna, we're going to, there's a bridge that we can do this.

1110
00:55:29,500 --> 00:55:30,069
Come on.

1111
00:55:30,189 --> 00:55:34,240
And there's nothing cooler than sitting in a jail cell with

1112
00:55:34,240 --> 00:55:37,689
people that feel like they're broken and then walking into a 12

1113
00:55:37,689 --> 00:55:41,649
step meeting and seeing that guy six months later walk in and you

1114
00:55:41,649 --> 00:55:46,419
give him a hug and standing on a stage and, and talking about it.

1115
00:55:47,020 --> 00:55:50,259
And I take all of that personal stuff and I

1116
00:55:50,259 --> 00:55:53,140
intertwine it with the logic marketing stuff.

1117
00:55:53,200 --> 00:55:55,990
And I feel like there are.

1118
00:55:56,234 --> 00:56:01,065
Ways that they can work together to help make this world a little bit better.

1119
00:56:01,605 --> 00:56:05,145
That's a really long-winded answer, but yeah,

1120
00:56:05,145 --> 00:56:07,694
you tapped into kind of my heart space, so yeah.

1121
00:56:07,694 --> 00:56:09,315
That, that's, I guess, I don't know.

1122
00:56:09,315 --> 00:56:10,154
Talk to me tomorrow.

1123
00:56:10,214 --> 00:56:10,740
No, no, no.

1124
00:56:10,859 --> 00:56:13,515
I, I, I, I, I, I see a lot of value in that.

1125
00:56:13,515 --> 00:56:13,694
One.

1126
00:56:13,694 --> 00:56:15,645
One thing I will say, I love the fact that when I ask

1127
00:56:15,645 --> 00:56:18,044
what you're looking forward to, first answer is family.

1128
00:56:18,404 --> 00:56:22,185
First answer is that, and, and, and I think that speaks a lot to you as

1129
00:56:22,185 --> 00:56:25,875
a person and you know, the character that you bring to everything you do.

1130
00:56:26,565 --> 00:56:30,645
But, but I, I totally, I totally think there's a lot of value in that, having.

1131
00:56:30,700 --> 00:56:33,460
Run a business now myself for eight years.

1132
00:56:33,460 --> 00:56:37,990
It's, I'm, I'm coming up on this time of like, oh yeah, family's important.

1133
00:56:38,439 --> 00:56:40,060
You can't, you can't neglect that.

1134
00:56:40,060 --> 00:56:41,049
You can't forget that.

1135
00:56:41,049 --> 00:56:44,680
And after it's all said and done, that's what you're gonna have.

1136
00:56:44,710 --> 00:56:46,419
You're gonna have the memories of your family, the

1137
00:56:46,419 --> 00:56:49,419
memories of those who love you, and they're what's gonna

1138
00:56:49,419 --> 00:56:51,939
matter more than what happens with Chad GPT tomorrow.

1139
00:56:52,299 --> 00:56:53,830
Which side note, did you know?

1140
00:56:53,830 --> 00:56:55,149
They just shut down Sora.

1141
00:56:55,480 --> 00:56:56,649
It's gonna be interesting.

1142
00:56:56,649 --> 00:57:00,339
It's, there's, there's a lot of signs coming that, that market's crashing,

1143
00:57:00,339 --> 00:57:03,790
but that's, that's for our other clients at Talk Tech to discuss.

1144
00:57:03,790 --> 00:57:07,720
But, but that definitely, that's definitely indications that AI is

1145
00:57:07,720 --> 00:57:11,799
already starting to go the way of the dodo, or at least, at least

1146
00:57:11,799 --> 00:57:16,569
this iteration of trying to commercialize it in the way that they are.

1147
00:57:16,750 --> 00:57:17,500
I agree.

1148
00:57:17,500 --> 00:57:21,640
And, and listen, it's all part of what we do on a daily, I mean, I feel

1149
00:57:21,640 --> 00:57:26,410
like the next big social platform is one where it's just that it, it's like.

1150
00:57:26,700 --> 00:57:27,540
Not a part of it.

1151
00:57:27,570 --> 00:57:27,660
Mm-hmm.

1152
00:57:28,230 --> 00:57:34,290
Where they remove that completely because as, as people out there, it's,

1153
00:57:34,470 --> 00:57:40,320
it's getting, it's an ugly space and I think that veil is easily sort

1154
00:57:40,320 --> 00:57:44,400
of lifted and all of a sudden you look, I mean, I have kids, right?

1155
00:57:44,400 --> 00:57:46,860
I mean, they're, they're here on their phone and they're doing their

1156
00:57:46,860 --> 00:57:51,720
thing and they live in that world and that world is depression.

1157
00:57:52,035 --> 00:57:54,585
It's anxiety, it's, I'm not good enough.

1158
00:57:54,645 --> 00:57:56,714
It's what am I gonna do with my life?

1159
00:57:56,805 --> 00:57:58,605
It is a host of that.

1160
00:57:58,605 --> 00:58:02,475
You know, that's why, you know, my family get me in the woods, bro.

1161
00:58:02,805 --> 00:58:05,085
Like, I want no cell service.

1162
00:58:05,085 --> 00:58:05,984
I want a tent.

1163
00:58:06,134 --> 00:58:07,095
I don't want a camper.

1164
00:58:07,095 --> 00:58:08,745
I want to lay on the ground.

1165
00:58:09,015 --> 00:58:12,765
I want to be able to breathe that stuff in, have a connection with God,

1166
00:58:12,765 --> 00:58:17,714
and be able to just be like, oh, I think this is how we're supposed to be.

1167
00:58:17,865 --> 00:58:20,205
I think we're supposed to be in this space and

1168
00:58:20,205 --> 00:58:23,654
the detours into that sort of digital world.

1169
00:58:24,045 --> 00:58:27,225
They're fun, but they shouldn't be all encompassing.

1170
00:58:27,225 --> 00:58:30,795
And that A, those AI models, it's like, it's like they want

1171
00:58:30,795 --> 00:58:34,305
you to just live in it, like disconnect for a little bit.

1172
00:58:34,310 --> 00:58:34,450
Yeah.

1173
00:58:34,785 --> 00:58:36,464
How do we bring back Yellow Pages?

1174
00:58:39,015 --> 00:58:41,865
Well, there, there, there is a big push for authenticity.

1175
00:58:42,194 --> 00:58:44,085
I mean, that's, that's very much something

1176
00:58:44,085 --> 00:58:46,065
you see even with marketing right now.

1177
00:58:46,305 --> 00:58:49,545
People want this experience that isn't tied to ai.

1178
00:58:49,875 --> 00:58:53,745
A lot of the content that you see going viral and that people

1179
00:58:53,805 --> 00:58:55,725
are finding a lot of connection with are the things that

1180
00:58:55,725 --> 00:59:00,615
are very raw, look very half-assed, um, even potentially.

1181
00:59:00,615 --> 00:59:02,024
But they, but they're human.

1182
00:59:02,024 --> 00:59:04,575
They're, they're done by real people and it's

1183
00:59:04,575 --> 00:59:08,055
not done with this artificial intelligence stuff.

1184
00:59:08,535 --> 00:59:08,955
Well, and let's

1185
00:59:08,955 --> 00:59:10,125
talk, I don't sound like an old man saying,

1186
00:59:10,125 --> 00:59:14,625
no, no, no, but let's talk about like the group of kids coming up right now.

1187
00:59:14,625 --> 00:59:16,575
Like those are our future staff.

1188
00:59:16,605 --> 00:59:17,685
That's our future.

1189
00:59:17,924 --> 00:59:20,174
Like the people that are gonna be running the show.

1190
00:59:20,504 --> 00:59:22,095
My kids are in high school.

1191
00:59:22,154 --> 00:59:26,024
I've got, you know, I've got one that's in college, you know, I've got one

1192
00:59:26,024 --> 00:59:29,234
that's about to start college and one that's a junior about to be a senior.

1193
00:59:29,745 --> 00:59:33,435
They in an environment where at the end of the day.

1194
00:59:34,070 --> 00:59:36,320
How much are we really learning with these

1195
00:59:36,320 --> 00:59:39,380
systems in place that are doing the work for us?

1196
00:59:39,410 --> 00:59:39,470
Yeah.

1197
00:59:39,500 --> 00:59:40,700
Oh, you're not, you're not

1198
00:59:40,970 --> 00:59:41,120
learning

1199
00:59:41,120 --> 00:59:41,660
with ai

1200
00:59:41,720 --> 00:59:47,750
and, and that's, it's scary when you have, you know, high schoolers that,

1201
00:59:47,840 --> 00:59:51,920
that have figured out if they can do the prompts right, they get the right

1202
00:59:51,920 --> 00:59:55,850
paper and they can turn it in for that grade that they're looking for.

1203
00:59:56,360 --> 01:00:00,080
I think we're gonna have to look at our education system and I worry about that,

1204
01:00:00,080 --> 01:00:05,570
not just selfishly for my kids, but for the fact that we've got, that's the.

1205
01:00:05,985 --> 01:00:06,975
That's our future.

1206
01:00:06,975 --> 01:00:10,515
And if they haven't learned to get scars, right?

1207
01:00:10,515 --> 01:00:13,335
Like, Ooh, I tried my best and failed.

1208
01:00:13,425 --> 01:00:14,235
That builds care.

1209
01:00:14,235 --> 01:00:15,405
Yes, fail.

1210
01:00:15,585 --> 01:00:19,605
Get an F, do it, but do it while you're trying your

1211
01:00:19,605 --> 01:00:23,025
best because that's where the magic happens, right?

1212
01:00:23,355 --> 01:00:26,655
And if you're having a thing, do the work for you.

1213
01:00:27,015 --> 01:00:28,635
Gosh, life just gets harder.

1214
01:00:28,665 --> 01:00:29,895
I mean, I'm a byproduct.

1215
01:00:29,895 --> 01:00:32,835
I grew up in the like no kid left behind world.

1216
01:00:33,165 --> 01:00:34,845
I was never in school.

1217
01:00:35,460 --> 01:00:35,970
Ever.

1218
01:00:36,060 --> 01:00:37,950
And all of a sudden the end of the year would come on.

1219
01:00:37,950 --> 01:00:39,330
They'd be like, yes, you passed.

1220
01:00:39,810 --> 01:00:40,799
And I was like, how?

1221
01:00:40,859 --> 01:00:42,000
That's impossible.

1222
01:00:42,029 --> 01:00:43,589
I literally did nothing.

1223
01:00:43,680 --> 01:00:44,970
It just made life harder.

1224
01:00:45,089 --> 01:00:49,319
And if you're willing to put up with the hard golly, I guess.

1225
01:00:49,319 --> 01:00:54,029
But I, I think that it's, it's gonna be difficult as we are seeing these kids

1226
01:00:54,029 --> 01:00:59,100
that are raised in that environment that don't try to think it's gonna be tough.

1227
01:00:59,129 --> 01:01:01,740
And that's our, that's the people we're gonna be dealing with.

1228
01:01:01,740 --> 01:01:01,830
Mm-hmm.

1229
01:01:02,100 --> 01:01:03,810
You know, that's the future staff.

1230
01:01:03,810 --> 01:01:06,420
That's the future people that we're gonna be trying to talk to.

1231
01:01:06,750 --> 01:01:08,009
It's an interesting space.

1232
01:01:08,255 --> 01:01:09,845
It very, very much is.

1233
01:01:09,905 --> 01:01:12,815
Well, as we wrap up, I always like to ask this question at the end.

1234
01:01:13,145 --> 01:01:14,825
Um, this is, we built this brand.

1235
01:01:14,885 --> 01:01:17,735
So what brand do you admire the most?

1236
01:01:17,945 --> 01:01:18,935
At least right now?

1237
01:01:19,055 --> 01:01:20,405
It doesn't have to be like all time.

1238
01:01:21,005 --> 01:01:24,905
I don't know if it's an individual brand, but one thing that I

1239
01:01:24,905 --> 01:01:30,305
really am loving, that I'm seeing come out within this sort in

1240
01:01:30,305 --> 01:01:35,615
media is this idea that brands are leaning into what they believe.

1241
01:01:35,705 --> 01:01:39,215
And what I mean by that is you're now starting to see these companies

1242
01:01:39,215 --> 01:01:42,935
and corporations that they're not even pushing their product.

1243
01:01:43,535 --> 01:01:49,415
They're pushing this idea of what they stand for, and in the subtext

1244
01:01:49,415 --> 01:01:54,035
of it, it's like, oh, yeah, brought to you by X, Y, Z. But what they

1245
01:01:54,035 --> 01:01:57,245
want, and, and this is something that we were just talking about,

1246
01:01:57,245 --> 01:02:01,385
these brands are coming out and they wanna stand for something.

1247
01:02:01,595 --> 01:02:05,735
That to me, I love, it's not just this like.

1248
01:02:06,315 --> 01:02:09,194
You know, do this thing and you're gonna get, like, where they're

1249
01:02:09,194 --> 01:02:12,944
just waving their flag as loud as they can, as high as they can.

1250
01:02:13,335 --> 01:02:15,345
They're standing for an emotion.

1251
01:02:15,345 --> 01:02:16,904
They're standing for an idea.

1252
01:02:17,294 --> 01:02:21,825
And, and I've seen several companies and, and some that we are working with

1253
01:02:21,825 --> 01:02:28,605
as well, are doing this, which is sacrificing this desire to just plaster

1254
01:02:28,605 --> 01:02:33,975
your logo and color palette as much as you can and hope someone remembers you.

1255
01:02:34,515 --> 01:02:38,444
And instead take a step back and stand for something.

1256
01:02:38,444 --> 01:02:42,134
Stand for a cause, stand for, for an idea

1257
01:02:42,165 --> 01:02:44,685
that, that you really believe in as a company.

1258
01:02:44,714 --> 01:02:50,444
And hopefully that thing that you're standing on and standing for.

1259
01:02:50,859 --> 01:02:56,290
Isn't a side, but it's in the middle of the field that brings people together.

1260
01:02:56,290 --> 01:02:56,379
Mm-hmm.

1261
01:02:57,040 --> 01:03:01,600
That allows both of these teams that are just screaming and fighting with

1262
01:03:01,600 --> 01:03:07,270
each other and you can throw a flag and go, Hey, how about me for this?

1263
01:03:08,130 --> 01:03:09,210
I love that.

1264
01:03:09,240 --> 01:03:13,710
And I think if we can see more of that coming out, it takes this

1265
01:03:13,710 --> 01:03:19,080
idea of wanting to feel like the other guy is wrong and saying

1266
01:03:19,080 --> 01:03:23,340
maybe we can all stand for some ideas and emotions and causes

1267
01:03:23,610 --> 01:03:26,670
that bring us together that make the world a better place.

1268
01:03:27,120 --> 01:03:28,200
Ah, man.

1269
01:03:28,350 --> 01:03:29,130
I love it.

1270
01:03:29,310 --> 01:03:29,549
Yeah, it's

1271
01:03:29,549 --> 01:03:30,360
good stuff.

1272
01:03:30,480 --> 01:03:30,779
Yeah.

1273
01:03:30,840 --> 01:03:32,430
Do you, do you have a brand that you think

1274
01:03:32,430 --> 01:03:34,080
exemplifies that really well right now?

1275
01:03:34,860 --> 01:03:36,060
Logic Marketing.

1276
01:03:38,725 --> 01:03:39,085
I love it.

1277
01:03:39,085 --> 01:03:39,299
I love it.

1278
01:03:39,480 --> 01:03:40,980
What's my favorite brand?

1279
01:03:41,160 --> 01:03:42,779
Uh, it's me.

1280
01:03:42,930 --> 01:03:43,560
There you go.

1281
01:03:43,590 --> 01:03:44,640
I've never met Amir.

1282
01:03:44,640 --> 01:03:46,440
I didn't love Let's Go.

1283
01:03:46,440 --> 01:03:46,799
Right?

1284
01:03:46,799 --> 01:03:47,130
I love it.

1285
01:03:47,130 --> 01:03:47,220
Like,

1286
01:03:47,759 --> 01:03:47,970
yeah.

1287
01:03:48,634 --> 01:03:49,125
Awesome.

1288
01:03:49,130 --> 01:03:53,130
I mean, we try if, I mean, if I had to, you know, I can't tell

1289
01:03:53,130 --> 01:03:57,330
other companies exactly everything to do in every way because

1290
01:03:57,330 --> 01:04:02,970
brands aren't just what you see on the, on the computer screen.

1291
01:04:02,970 --> 01:04:05,040
They're not just what you see in the cell phone.

1292
01:04:05,685 --> 01:04:07,965
Listen, there's a lot of brands out there that I

1293
01:04:07,965 --> 01:04:10,665
don't agree with what happens behind closed doors.

1294
01:04:10,845 --> 01:04:15,075
And so if I was gonna cheerlead a brand, I would be very

1295
01:04:15,075 --> 01:04:18,135
careful to make sure, like, can we come together at the table?

1296
01:04:18,135 --> 01:04:21,255
Can we sit and all break bread and really lean in?

1297
01:04:21,645 --> 01:04:23,325
But I know that about logic.

1298
01:04:23,415 --> 01:04:27,615
I know everything that we stand for, and I know that authentic self.

1299
01:04:27,615 --> 01:04:29,505
I know what happens at the dinner table.

1300
01:04:29,895 --> 01:04:32,535
I know what happens when we, when we're praying.

1301
01:04:32,535 --> 01:04:35,535
I know what happens when we're trying to do what's right for the

1302
01:04:35,535 --> 01:04:38,865
community, when we're supporting the groups, when I'm sitting on

1303
01:04:38,865 --> 01:04:43,125
boards and trying and da da, you know, selfishly, and it's funny

1304
01:04:43,125 --> 01:04:48,585
to cheerlead my own brand, but in, in all authenticity, it, I love

1305
01:04:48,585 --> 01:04:53,325
what, not just me, but what everyone under the roof stands for.

1306
01:04:53,330 --> 01:04:53,430
Mm-hmm.

1307
01:04:53,610 --> 01:04:57,285
It really is something that I, I love.

1308
01:04:57,515 --> 01:04:59,375
And I appreciate, and I'm grateful for.

1309
01:04:59,555 --> 01:04:59,884
Okay.

1310
01:05:00,334 --> 01:05:00,964
I love that.

1311
01:05:01,805 --> 01:05:05,254
That's, I think you're the first person on the podcast to

1312
01:05:05,254 --> 01:05:08,975
actually say their brand is the one, but, but the way you

1313
01:05:08,975 --> 01:05:12,154
explain it, I, I think, yeah, that's, that's, that's perfect.

1314
01:05:12,154 --> 01:05:12,305
That's

1315
01:05:12,305 --> 01:05:12,515
awesome.

1316
01:05:12,515 --> 01:05:15,125
It's like ego and love battling and I feel

1317
01:05:15,125 --> 01:05:17,345
like love won at the end, which was good.

1318
01:05:19,354 --> 01:05:20,915
Yes, yes, yes.

1319
01:05:20,919 --> 01:05:21,049
We,

1320
01:05:21,424 --> 01:05:22,984
we, that I, Luke Skywalker's hand turned

1321
01:05:22,984 --> 01:05:24,575
black, but then it was like, no, wait a minute.

1322
01:05:26,734 --> 01:05:27,334
OB one.

1323
01:05:27,334 --> 01:05:27,455
That's

1324
01:05:27,455 --> 01:05:27,604
awesome.

1325
01:05:27,754 --> 01:05:29,495
So Andrew, where can people connect with you?

1326
01:05:29,495 --> 01:05:31,115
Where can people get to know more about

1327
01:05:31,115 --> 01:05:33,035
Logic Marketing and everything that you do?

1328
01:05:33,035 --> 01:05:35,254
Like how, how can they get in touch with you?

1329
01:05:35,345 --> 01:05:38,194
Uh, logic.marketing, we're super cool.

1330
01:05:38,194 --> 01:05:42,154
We don't have a.com so go to the website, give me a shout.

1331
01:05:42,214 --> 01:05:43,714
There's several ways to connect.

1332
01:05:44,044 --> 01:05:46,354
Look me up on any social feed.

1333
01:05:46,354 --> 01:05:49,084
You can find Logic Marketing on all of those.

1334
01:05:49,084 --> 01:05:49,895
You can find me.

1335
01:05:50,105 --> 01:05:51,575
Hey, hit me up.

1336
01:05:51,605 --> 01:05:53,825
If you've got a fun conversation, want to talk.

1337
01:05:53,825 --> 01:05:56,405
Listen, this is not a company where you're gonna

1338
01:05:56,405 --> 01:05:58,595
talk to the sales guy and this and that and that.

1339
01:05:58,595 --> 01:05:58,955
No.

1340
01:05:59,015 --> 01:05:59,735
Call me.

1341
01:05:59,795 --> 01:06:03,455
I mean, listen, I'm busy, but there's always time to break bread talk.

1342
01:06:03,725 --> 01:06:07,565
If you've got a cool idea or a thing, let's sit down and figure out

1343
01:06:07,565 --> 01:06:11,465
if we work together, because that is, uh, that's what it's all about.

1344
01:06:11,465 --> 01:06:13,925
Brainchild, brainchild, dash creative.

1345
01:06:14,165 --> 01:06:14,825
Go there.

1346
01:06:14,825 --> 01:06:17,375
You can check them again on all the social platforms.

1347
01:06:17,375 --> 01:06:18,545
Look at the cool stuff.

1348
01:06:18,755 --> 01:06:20,165
There's a whole lot of, wow.

1349
01:06:20,375 --> 01:06:21,185
Feel free.

1350
01:06:21,215 --> 01:06:23,675
I mean, I, I give myself, listen, we live

1351
01:06:23,675 --> 01:06:25,115
in a world where you can't hide from it.

1352
01:06:25,505 --> 01:06:26,495
Call cell.

1353
01:06:26,525 --> 01:06:29,045
Well, you know, it's, at the end of the day, I'll, I'll

1354
01:06:29,045 --> 01:06:31,985
eventually call back and pick up and we'll have a great time.

1355
01:06:31,985 --> 01:06:32,765
It's gonna be weird.

1356
01:06:32,765 --> 01:06:34,505
I'm up at four 30 every morning.

1357
01:06:35,095 --> 01:06:38,245
I'm in bed probably around 10, 11 o'clock at night, so there's

1358
01:06:38,245 --> 01:06:41,004
plenty of time of the day for us to have a few minutes.

1359
01:06:41,305 --> 01:06:41,754
Awesome.

1360
01:06:42,384 --> 01:06:45,205
Oh, well thank you Andrew, so much for being on the podcast today.

1361
01:06:45,205 --> 01:06:46,225
I really appreciate you

1362
01:06:46,315 --> 01:06:47,455
so good, brother.

1363
01:06:47,455 --> 01:06:48,654
I appreciate you.

1364
01:06:48,654 --> 01:06:50,754
I thank you and uh, anytime.

1365
01:06:51,174 --> 01:06:52,944
Like I said, if you ever wanna dive into

1366
01:06:52,944 --> 01:06:55,944
the darkness, man, that's where it gets fun.

1367
01:06:56,004 --> 01:06:57,475
Say and don't ever hesitate.

1368
01:06:57,475 --> 01:06:58,855
If you wanna do that, gimme a shout.

1369
01:06:58,944 --> 01:06:59,964
Yeah, absolutely.

1370
01:07:00,085 --> 01:07:00,325
Thank

1371
01:07:00,325 --> 01:07:00,384
you.

1372
01:07:00,390 --> 01:07:00,984
Appreciate you brother.

1373
01:07:02,575 --> 01:07:05,004
Thanks for checking out this episode of We Built This Brand.

1374
01:07:05,214 --> 01:07:08,004
Don't forget to like and subscribe on your player of choice.

1375
01:07:08,035 --> 01:07:11,875
You can also keep up with the podcast on we built this brand.com.

1376
01:07:12,174 --> 01:07:16,075
If you like this episode, please give the podcast a five star review and make

1377
01:07:16,075 --> 01:07:20,125
sure to tell all your friends about it so we can continue to build this brand.